Hulu CEO Jason Kilar said Hulu would use 25 percent
as much advertising as broadcast norms, and promised it wouldn't employ the annoying trick of jamming up commercial volume to get us to pay attention.
They'll pay attention to destruction of the atmospheric commons when it produces
as much advertising revenue as the oil, car, and airline industries.
Move doesn't need
as much advertising because it's based on a concept people are relatively familiar with, and it's being sold at a much lower price, so it's an easier decision for the consumer.
They don't spend near
as much advertising directly to investors as they did back when their returns were better.
To that end, finance, law, medicine and other subjects will likely outperform many other general interests which do not attract
as much advertising interest.
In particular, some publishers have complained that they are unable to get
as much advertising revenue from their Instant Articles as they could if those stories were hosted on their own sites instead of on Facebook's platform.
It was much the same for cross-gen titles such as Need For Speed Rivals, FIFA 14, Madden 25, etc, while Battlefield 4 blew its own foot clean off with servers as unstable
as its much advertised falling skyscrapers (although this issue affected every single platform DICE's shooter was released on, so its effect on PS4's overall sales seems marginal at best).
Not exact matches
You won't have
as much control
as you would with a representative, but you won't have
as many worries because the distributor handles all
advertising, promotions, returns and customer service.
Digital - marketing researcher eMarketer estimates that U.S. advertisers will spend a whopping $ 384.4 million on Snapchat
advertising by the end of 2016, and
as much as $ 804.5 million in 2017.
At the same time, however, producing that kind of
advertising and content is
much more expensive than the traditional print kind, and that helped push the paper's costs up during the quarter, even
as revenue fell.
Automate
as much of your
advertising process
as possible — configure your
advertising mix so that
as many channels
as possible communicate programmatically with one another in real time.
To put the cost of effectively using Facebook in perspective consider that according to Brian Wallace, former vice president of strategic marketing for Samsung Mobile, Samsung spends twice
as much maintaining and updating its top - rated Facebook page,
as it does actually
advertising on Facebook.
«My goal has always been to give everyone at Sharethrough
as much information, context and room to care
as much as I do
as a founder,» says Dan Greenberg, CEO of Sharethrough, an ad - tech company that creates software for publishers and brands and is considered a trailblazer in the native -
advertising movement.
While
advertising and marketing have become more targeted,
as a brand, you should be looking to personalize
as much of your marketing efforts
as possible.
He was referring to a prediction he had made nine months earlier that, before the recession was over, media companies would experience a decline in
advertising revenue of
as much as 40 percent.
With Facebook becoming very
much a «pay - to - play» platform, this is the perfect opportunity for businesses and marketers to fully grasp everything there is to know about ensuring that your
advertising dollar stretches
as far
as possible.
Doing the minimum required by a franchise system is not the way to make big numbers — he recommends doing
as much as possible in the beginning, theorizing that if franchisees are scrimping on
advertising or labor in the first year just to keep the doors open, they didn't have enough operating capital to begin with.
Unlike marketing, which is a constantly maturing and evolving proposition,
advertising should be looked at
as a
much longer and static strategy.
As much as the advertising landscape has changed, there appears to be more to com
As much as the advertising landscape has changed, there appears to be more to com
as the
advertising landscape has changed, there appears to be more to come.
When it comes to
advertising a company
as an exceptional place to work, job seekers only know
as much as employers and employees tell them.
The event began
as an awards ceremony for creative work in
advertising,
much like the more famous film festival at the same venue.
(Because Google's
advertising network relies on people voluntarily giving it
as much information
as possible, chairman Eric Schmidt has joked that the company's policy is to «get right up to the creepy line and not cross it.»)
All stations need prizes for on - air giveaways,
as well
as office products and furniture, station vehicles and service for those vehicles, cleaning services, and
much more to keep their own operations going, and they're more than willing to trade those out for
advertising.
Take these findings with
as much salt
as you'd like, and allocate your
advertising dollars accordingly.
The product created its own
advertising, in other words, and Woodman intended to keep that going
as much as possible.
According to ZenithOptimedia, 2013 will mark the first year Canadian marketers will spend
as much on online
advertising as on TV
advertising, at $ 3.6 billion apiece.
For example, Uber
advertised on Craigslist that drivers in Minneapolis could make $ 18 per hour and Boston drivers could make
as much as $ 25 an hour.
Much like the media business itself, the
advertising industry is also going through unprecedented upheaval
as a result of the Internet, with Google and Facebook controlling an estimated 75 % of all digital
advertising.
The company's relevant
advertising program works
much the same way
as AT&T's, although Bell isn't charging for exemption (yet).
«Priceline and Orbitz (OWW) didn't want to spend
as much on TripAdvisor because they didn't want to line the pockets of Expedia or tip their hand competitively by giving away their
advertising strategies because Expedia owned TripAdvisor,» said one investor, who did not wish to be named.
Though they don't
advertise the feature, a few taps will bring you to the stats screen, where you can see how
much time you've spent listening to your podcasts,
as well
as how
much time you've saved by skipping forward, speeding up playback, trimming silence and skipping the intros to shows.
«
As much as we're not attached in a lot of ways, whether it's editorial voice, whether it's production style or whether it's advertising, there is still a lot of learning.&raqu
As much as we're not attached in a lot of ways, whether it's editorial voice, whether it's production style or whether it's advertising, there is still a lot of learning.&raqu
as we're not attached in a lot of ways, whether it's editorial voice, whether it's production style or whether it's
advertising, there is still a lot of learning.»
Much will depend, then, on how it plans to change that ratio or generate revenue from other sources, such
as advertising.»
Oliver described how revenue from print
advertising has plummeted while advertisers are not willing to pay
as much for digital ads;
as a result, digital
advertising has failed to offset print's decline despite publications reporting rising digital ad revenue.
This is why the deal makes so
much sense: AOL provides the technology to target individuals instead of content, and Verizon the ability to track those individuals — at least the over 100 million customers they already have — at arguably a deeper level than anyone else in digital
advertising (for non-Verizon customers, AOL's ad platform is still useful, albeit not
as targeted; rates would be commensurately lower).
Advertising rates also have come down
as much as 75 percent, one person said,
as marketers have more options for reaching people on their mobile devices.
As such, search engine optimization and pay - per - click
advertising are channels in which they invest
much of their efforts.
Some courses are broad, covering just the AdWords basics, and others are
much more focused, covering topics like emotions and ad creation, mobile app
advertising, and even
as specific
as video
advertising for dance and yoga businesses.
We act
as your human resources team to complete the full recruitment and selection process from
advertising to screening, interviewing and referencing your applicants, on an hourly not placement basis, which is
much more cost effective.
The executives at Facebook know this, and
as much as they've claimed they're willing to impinge their business to «fix» their service, there's simply no way they'll actually going to roll out any changes that significantly change how their
advertising model works.
Sens. Amy Klobuchar (D-MN), Mark Warner (D - VA), and John McCain (R - AZ) last October introduced the Honest Ads Act, which seeks to regulate online political
advertising much in the same way
as television, radio, and print are.
The reference to «unstructured links» was clearly about Google, and while it's easy to think of the two companies
as a duopoly astride the web, Facebook was at the time a
much smaller entity than it is today: 400 million users, still private, and a tiny
advertising business relative to Google.
Second, Facebook is focusing
much more on being an
advertising platform with massive scale than can also target — kind of like cable TV, but better —
as opposed to a measurement machine that targets individuals and tracks them to the grocery store register.
In an investor call in October, Time Warner CEO Jeff Bewkes said the company may lengthen the window on what it sends to Netflix to perhaps
as much as three years, and other media executives have made similar comments,
as the industry struggles to deal with the decline of
advertising revenue,
as well
as cord cutting.
We are here to reassure you that when joining the social media
advertising world, you have
as much control
as you wish in your budget for ad campaigns.
The headline numbers will give you some idea
as to how
much advertising on a page might be worth — but actually visiting the strongest of those links will give you an excellent feel for the types of people coming to the site and talking about the site.
An effective short - term traffic solution is search engine marketing or pay - per - click
advertising (also know
as SEM and PPC) where by you create ads and bid on how
much you are willing to pay per click.
Email marketing may not get
as much press
as search engine optimization, social media, or pay - per - click
advertising, but it is no less powerful or persuasive when it comes to driving sales and traffic via your website.
Email marketing may not get
as much press
as search engine optimization, social media, or pay - per - click
advertising, but it is no less powerful or persuasive...
These measurements favor ad platforms who, whether through error of commission or omission, have allowed brands to squander
as much as 20 % of their digital
advertising budgets on fraudulent impressions.