The slight expansion of existing rules instead, Chen argues, would be enough to prevent wireless carriers from imposing new fees on content providers, also known
as paid prioritization.
The new rule, which reportedly is more than 300 pages long, which will take effect once it is published in the Federal Register, blocks so - called «fast lanes,» known more formally
as paid prioritization, will forbid ISPs from blocking or slowing of some content in favor of others and will make clear that all lawful content has equally standing.
Not exact matches
Providers should not be allowed to accomplish blocking, throttling,
paid prioritization, etc., further upstream in the network, just because the bill could be construed to address only the network facilities closer to consumers, such
as the «last mile.»
Wheeler's new rules — which would prohibit blocking, throttling, or
paid prioritization of internet content — would also reclassify broadband and internet service providers, or ISPs,
as public utilities under Title II of the Telecommunications Act.
Internet provider members such
as Comcast and AT&T are currently locked in a war of words with technology company members such
as Netflix and Amazon over the idea of
paid prioritization, where ISPs can charge online content companies more for better - quality connections.
It would still classify broadband
as a Title I service and it would still allow for internet service providers to practice
paid prioritization.
Internet service providers will be free to practice blocking, throttling and
paid prioritization as long
as they disclose those practices
as per a new transparency requirement.
According to the filing, the IA is focusing on three major areas: the removal of rules against blocking, throttling and
paid prioritization distort competition and places the burden on consumers, the removal of well - established, bright line net neutrality rules harms internet companies» ability to reach customers across the country, and the new rules harm future growth in the internet ecosystem
as a whole.
Yes, they might have to
pay for
prioritization on the broadband networks, but they have deep pockets and such a move would help them ensure their content continues to reach consumer eyeballs
as the television industry fragments online.