Sentences with phrase «as psychographics»

One way to target voters, in particular, is relevant to Cambridge Analytica: collecting information to predict people's personality and psychology — known as psychographics — and then using that information to try to influence behavior.

But what sets Cambridge Analytica apart from other data firms is that it claims to use what's known as psychographics to build its voter profiles.

Then, we'll look at data such as psychographic, demographic and spending information to truly understand the consumers in a given neighborhood.

Not exact matches

Facebook allows you to send the right message to a specific audience, as it has options to target by location, language, age, gender and other demographics, and by psychographic behavior.

Buyer personas are fictitious representations of your target buyers, incorporating not just demographic data, but psychographic and behavioral insight as well.

Psychographic segmentation, as a practice, is rapidly becoming a staple both by major brands and political pundits alike.

I wanted to mention psychographics last because as a targeting and segmentation practice, it can also be used to define the approach on the AI customer support chat bots.

Just as companies break down their monolithic customer base into smaller demographics and psychographics, so should they recognize and respect different types of game players.

As the Post reported: To develop its psychographic models, Cambridge surveyed more than 150,000 households across the country and scored individuals using five basic traits: openness, conscientiousness, extraversion, agreeableness and neuroticism.

Psychographic characteristics represent the emotional and intangible characteristics of a person such as their beliefs and values.

The goal, as The Guardian reported, was to combine social media's reach with big data analytical tools to create psychographic profiles that could then be manipulated in what Bannon and Cambridge Analytica investor Robert Mercer allegedly referred to as a military - style psychological operations campaign — targeting U.S. voters.

As part of an aggressive new voter - targeting operation, Cambridge Analytica — financially supported by reclusive hedge fund magnate and leading Republican donor Robert Mercer — is now using so - called «psychographic profiles» of US citizens in order to help win Cruz votes, despite earlier concerns and red flags from potential survey - takers.

According to Kosinski, Kogan found a way to mirror the data and methodology being used for the myPersonality experiment, which he referred to as «psychographics.»

The conventional methodology used for persona research mines a variety of tools, such as the Google Keyword Tool, Google Trends, Google Insights, social media monitoring, and demographic and psychographic sources.

Buyer personas are qualitative researched based and based on real people qualitatively interviewed - not gathered solely from Google analytics mining and mining of demographics / psychographics as you mentioned.

As the Atlantic's David Graham notes, dirty tricks like these don't really have anything to do with big data or psychographic personality profiling.

Cambridge's work for the Cruz campaign ultimately proved uneven, according to campaign officials, who said that while the firm's data scientists were impressive, the psychographic analysis did not bear fruit as hoped.

As part of an aggressive new voter - targeting operation, Cambridge Analytica — financially supported by reclusive hedge fund magnate and leading Republican donor Robert Mercer — is now using so - called «psychographic profiles» of US citizens in order to help win Cruz votes, despite earlier concerns and red flags from potential survey - takers.

But psychographics, in theory, go deeper, claiming to be able to predict a voter's personality traits, such as how organized, extroverted, or quick to worry they are, by looking at a person's online and consumer behavior.

As I saw the major players in the internet dating space emerge, I thought there was still a great opportunity for people to meet people based on their psychographic interests.

The time for a collaborative, networked approach that includes support for individual teacher - leaders as well as advancing systemic change might just be right, as Generation Y, the «Me» Generation is being replaced by the «C» Generation, a psychographic group emerging on both sides of the Atlantic as highly connected, pluralistic, multi-cultural, media - savvy digital citizens with shared values and lifestyles.

As a result, the thinking has long been that to evaluate stylish and spendy 12 - cylinder flagship coupes like these, with seating for two - plus - two and price tags for two - plus - 14, you might as well concentrate on psychographics instead of fast driving and simply point your swish ride toward the tony Hamptons at the eastern end of Long IslanAs a result, the thinking has long been that to evaluate stylish and spendy 12 - cylinder flagship coupes like these, with seating for two - plus - two and price tags for two - plus - 14, you might as well concentrate on psychographics instead of fast driving and simply point your swish ride toward the tony Hamptons at the eastern end of Long Islanas well concentrate on psychographics instead of fast driving and simply point your swish ride toward the tony Hamptons at the eastern end of Long Island.

So as I've said to other of your [journalist] colleagues, clearly there's psychographic data that's baked - in to legacy models that we built before, because we're not reinventing the wheel.

The goal, as The Guardian reported, was to combine social media's reach with big data analytical tools to create psychographic profiles that could then be manipulated in what Bannon and Cambridge Analytica investor Robert Mercer allegedly referred to as a military - style psychological operations campaign — targeting U.S. voters.

The Equifax breach should epitomize the consequences of negligent data brokerage and serve as a wake - up call to similar organizations who profit from dragnet surveillance and the employment of psychographic and demographic Big Data algorithms.

Cambridge's work for the Cruz campaign ultimately proved uneven, according to campaign officials, who said that while the firm's data scientists were impressive, the psychographic analysis did not bear fruit as hoped.

There is little evidence yet that Cruz's campaign has determined if, or how, to use Cambridge Analytica's «psychographics» at what the company depicts as their fullest potential.

If CA had been able to hand the Trump communications team a detailed psychographic assessment of every targeted voter, the practical response would have been a bit like Henry Ford's old comment: «The customer can have any color he wants so long as it's black.»

As the Post reported: To develop its psychographic models, Cambridge surveyed more than 150,000 households across the country and scored individuals using five basic traits: openness, conscientiousness, extraversion, agreeableness and neuroticism.

Cambridge Analytica, the shadowy data firm that helped elect Donald Trump, specializes in «psychographic» profiling, which it sells as a sophisticated way to digitally manipulate huge numbers of people on behalf of its clients.

When I lived in Moscow I met some girls who worked on KGB honey traps and I've got a lot more confidence in their methodology than I do in CA's «psychographics», though unfortunately for Nix, the Moscow approach «doesn't scale» as they say in the Valley.

The contract broadly describes the services to be delivered by Cambridge as «behavioral microtargeting with psychographic messaging.»

The «psychographic» personality profiling the political consulting firm was touting as its flagship offering and which is believed to have relied on the improperly harvested data was refused by the campaign, with some insiders recently stating the technology doesn't even work.

Sinister as it sounds, «psychographic» targeting — advertising to people based on information about their attitudes, interests, and personality traits — is an imprecise science at best and «snake oil» at worst.

While it also used demographic segments to identify groups of voters, as Clinton's campaign had, Cambridge Analytica also segmented using psychographics.

Sometimes the abuse is malicious and opportunistic, as it was when Cambridge Analytica used an API designed to help people recommend relevant job openings to friends to purposefully harvest data that populated psychographic profiles of voters so they could be swayed with targeted messaging.

The company's described it as «behavioral microtargeting with psychographic messaging.»

While an experienced REALTOR ® may be able to give this information on an individual basis because of their knowledge of neighborhoods and local culture, these psychographics are certainly not available as search criteria.

The psychographics of airport retail prospects differ from shopping centers as well.

Identify site selection using data sets such as public records, traffic counts, business points of interest, demographic and psychographic insights, and consumer spending data