Besides providing product, samples and possibly help for events, a number of manufacturers offer point - of - purchase marketing materials such
as shelf talkers, posters and pamphlets that can help sell more product.
When they recommend a self - published work that we love and feature in the store, they get a $ 15 gift certificate, and their Maven Bio and personal recommendation is featured
as a shelf talker below the book.
Not exact matches
However, knowing none of us are permitted to use those Shark Tank logos on anything related to our product at retail, whether it is logos on packaging, POS,
shelf talkers and displays, why would any business use that intermittent exposure
as a primary marketing focus?
No matter what you decide to put on your
shelf talker, it should grab the attention of consumers
as they browse the
shelves, give readers a good idea of what's inside your book, and motivate them to buy it.
As part of our transition resources, we will offer colorful Web ads, posters,
shelf -
talkers and more to enable awareness for your patrons via our Axis 360 Marketing Support portal.
A variety of point - of - purchase sales materials like
shelf talkers or pamphlets can help, but many manufacturers, including Loving Pets, tout sampling programs
as one of the most successful selling tactics.
Ringo recommends that retailers post small
shelf talkers to point out the solutions the products offer, such
as «great for diarrhea.»
• Evanger's relies on an army of sales reps, including a nutritionist, and provides education on their website,
as well
as information sheets and
shelf -
talkers.
Pet King Brands assists retailers with displays,
shelf -
talkers / wobblers, consumer literature and other support materials,
as well
as merchandising suggestions, says Whitney.