Testing takes careful observation and a strong pool of results to truly understand how the small changes you make might ultimately impact your overall content optimization efforts, as well
as specific pieces of content.
Not exact matches
Great
piece,
as a
content creator working very close with our sales team I'm all for thinking
of content in terms
of how
content can move a
specific sales opportunity forward, and not only about making
content to attract new prospects.
Design: The site is set up
as a simple blog, which is great for browsing, but not ideal when users are looking for a
specific piece of content.
Often known
as resources not courses, this trend is ushering in an era where teams want needs -
specific pieces of content that can be accessed via mobile devices.
The particular social platforms and types
of content to be deployed will necessarily be practice and firm -
specific, but the potential is there for firms that have already identified a particular
piece of content as a winner to strategically use paid social media placements to make that item work even harder for them a very low incremental cost.