Spending on direct mailings and poster campaigns are being scaled back to focus resources on a string of local campaigns in key seats as well
as targeting voters online.
Not exact matches
Cambridge Analytica is under investigation in both the U.S. and the U.K. for the way it obtained data on
as many
as 87 million users from Facebook and for whether it used that data to
target voters on behalf of the Trump campaign in the U.S. and the Brexit referendum in the U.K.
That scandal involved how the data of 87 million Facebook users was scraped and used
as a psychological weapon to
target voters.
And the fourth was to breach US voting systems in
as many
as 39 states leading up to the election, in an effort to steal registration data that officials say could be used to
target and manipulate
voters in future elections.
Michael Zimmer, an associate professor at the University of Wisconsin, Milwaukee, where he specialises in privacy and internet ethics, described this
as a «particularly problematic» kind of
voter targeting that raised broader concerns in the US about «packaging
voters like they're consumers».
The goal,
as The Guardian reported, was to combine social media's reach with big data analytical tools to create psychographic profiles that could then be manipulated in what Bannon and Cambridge Analytica investor Robert Mercer allegedly referred to
as a military - style psychological operations campaign —
targeting U.S.
voters.
As part of an aggressive new
voter -
targeting operation, Cambridge Analytica — financially supported by reclusive hedge fund magnate and leading Republican donor Robert Mercer — is now using so - called «psychographic profiles» of US citizens in order to help win Cruz votes, despite earlier concerns and red flags from potential survey - takers.
As Cambridge Analytica's actions revealed, those groups will use data for startling purposes — such as targeting very specific groups of voters with highly customized messages — even if it means violating the policies and professed intentions of one of the most powerful corporations on the plane
As Cambridge Analytica's actions revealed, those groups will use data for startling purposes — such
as targeting very specific groups of voters with highly customized messages — even if it means violating the policies and professed intentions of one of the most powerful corporations on the plane
as targeting very specific groups of
voters with highly customized messages — even if it means violating the policies and professed intentions of one of the most powerful corporations on the planet.
But Zeynep Tufekci of the University of North Carolina argues that
targeting voters with ever more personalised messages will shrink the «public sphere», which Jürgen Habermas, a German philosopher, once defined
as the basis of democracy.
The project is detailed in the contract
as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with
voter record data held by SCL — with the goal of matching (and thus scoring) at least 2M
voter records for
targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to
voters based on their modeled psychometric scores.
In a later section, on demographic distribution analysis, the contract mentions the possibility for additional «
targeted data collection procedures through multiple platforms» to be used — even including «brief phone scripts with single - trait questions» — in order to correct any skews that might be found once the Facebook data is matched with
voter databases in each state, (and assuming any «data gaps» could not be «filled in from
targeted online samples»,
as it also puts it).
Government action to influence the price of goods might strike Canadians
as out of place in the Conservative playbook but Prime Minister Stephen Harper's Tories are acutely concerned about dispelling the notion they're the party of «big business»
as they
target middle - class
voters.
As is now famous, the company harvested the Facebook data of 50 million Americans that it obtained via a third - party app, and used it to
target voters.
For many, the Cambridge Analytica data is seen
as likely connected to the Russian troll farms that
targeted U.S.
voters with misinformation via social media during the 2016 campaign.
A personality research app he created gathered the personal information on 270,000 Facebook users,
as well
as data on those users» friends, amplifying the reach to the tens of millions when it passed that data to Cambridge for a
voter targeting scheme.
On Facebook, advertisers can upload lists of
voters and supporters to
target specific users
as well
as «lookalike» users who share similar demographics and traits.
Unfortunately, we don't yet know the extent of the harm,
as is obvious from the news that Russians ads on Facebook
targeted voters in Michigan and Wisconsin.
As with most Molotov - tossing, it's not clear what the
target is or how much damage
voters can inflict.
CNN: Anti-Obama mail piece: «We are no longer a Christian nation» Focus on the Family, the Colorado - based social conservative organization founded by evangelical author and radio host James Dobson, is
targeting Iowa
voters with a mailing that quotes President Obama
as saying «we are no longer a Christian nation.»
Des Moines, Iowa (CNN)-- Focus on the Family, the Colorado - based social conservative organization founded by evangelical author and radio host James Dobson, is
targeting Iowa
voters with a mailing that quotes President Obama
as saying «we are no longer a Christian nation.»
While the program is one of the rare issues that has managed to draw wide
voter support on both sides of the aisle, some Republican leaders have
targeted it
as an example of executive overreach.
Despite a slogan («Make America Great Again») that
targeted oldster nostalgia and irritated young nonwhites whose ancestors were either in some other country or barred from voting in this one when America was allegedly great — and despite his stranger - than - fiction gaffes and scandals, Trump did almost exactly
as well
as Romney had among young
voters.
As Dilday observed, there's a challenge in lumping all singles together: «This rather large and amorphous body does not define itself as a group; the voters in it are also often folded into other target demographic categories, including younger voters, ethnic groups, divorced people, widowers and those older adults who have never married.&raqu
As Dilday observed, there's a challenge in lumping all singles together: «This rather large and amorphous body does not define itself
as a group; the voters in it are also often folded into other target demographic categories, including younger voters, ethnic groups, divorced people, widowers and those older adults who have never married.&raqu
as a group; the
voters in it are also often folded into other
target demographic categories, including younger
voters, ethnic groups, divorced people, widowers and those older adults who have never married.»
For instance, he discussed the fact that electoral campaigns spend a huge amount of effort building up volunteer lists, email lists and
voter target lists, but that the data tend to go away
as soon the election is over (particularly if the campaign loses).
As voter file cookie
targeting falters in this campaign season, other options remain.
For instance, a campaign might run
voter - file
targeted ads designed to recruit and persuade local
voters, plus geo -
targeted Google and Facebook ads also aimed (
as best
as possible) at local
voters.
Since then, advocates changed their political approach, ceasing to simply support the Democratic conference
as a whole in hopes of pushing the issue across the finish line and
targeting key «no»
voters for ouster.
When one
voter cited her top concern
as «women's rights, women's rights, women's rights,» Ms. Akinloye immediately put the information into her phone, and it was sent to headquarters to refine
targeting.
Having served billions of
targeted voter - matched digital ads online, social media, and mobile devices over the past five years and helping to elect scores of Democrats up and down the ballot for offices ranging from senator and governor to state legislator and school board member, DSPolitical has earned a reputation
as a progressive ally and committed innovator.
The New York League of Conservation
Voters has
targeted two Assembly primaries — one in Western NY and another in Westchester —
as «high - priority» races in the upcoming Sept. 14 elections.
Completion rates for
targeted voter - matched pre-roll video ads served on skippable inventory were nearly
as high
as completion rates for the same ads served on non-skippable inventory.
Audience Partners is the parent company of Republican - focused political advertising firm CampaignGrid, and what we're talking about here is
voter - file cookie -
targeting,
as you'll see in the patent details below.
Second, the more optimistic one outlined by Peter Wielhouwer in the early 2000s, suggesting that more sophisticated
targeting would also allow campaigns to identify more
voters it makes sense to talk to and try to motivate, and thus expand the electorate
as more people are turned out to vote.
Plus, it's not
as though
voter - driven
voter targeting is new:
as one Democratic Insider Familiar With The Situation told me, «Hot damn!
The patented technology provides the ability to use publicly available
voter registration records and political demographic data such
as party affiliation, voting history and political geography to
target and place advertising and messaging across millions of websites, mobile apps and multiple digital devices including addressable TVs.
The same will be true in the struggle for control of Congress next year,
as state parties, individual campaigns and outside groups spend tens of millions of dollars
targeting their
voters and working to get them to the polls.
As you gather these data, you feed them back into the
voter file and — here's the key part — adjust your models (and hence your outreach
targeting) accordingly.
Finding Edith Bunker Women who could be swayed to vote for Ms. Watson Coleman, the state's General Assembly majority leader from 2006 to 2009, were a key
target, said Mr. Wilkins, suggesting that women who could be categorized
as Reagan Democrats or «Archie Bunker
Voters» were more persuadable than men in the district.
The new commercial by a pro-McCain group, A Secure Arizona, will
target Republican primary
voters on air and online
as the fifth - term lawmaker attempts to define his race on the issue of national security and fend off primary opponents in a contest that already features former state Sen. Kelli Ward.
The 74 - year - old senator's success, including his upset victory in the Michigan primary last week, has been fueled by his appeal to younger
voters, who so far have resisted Clinton's efforts to reach out to them through
targeted TV ads and an increased focus on issues such
as student debt.
But they added
targeted communication on the issue with white suburban swing
voters, who strategists say support measures such
as expanded background checks, could help drive turnout with that segment of the electorate.
Focus today is on optimizing political and advocacy campaign media budgets, using online ads
as well
as mobile to reach
voters, and innovations in
targeting constituents across all media.
Just
as in 2008, when the campaign saw over a billion minutes of video viewing, Obama's staff also posted a slew of individual video clips, often several per day, and often designed to deliver a
targeted message to a specific audience of
voters... or campaign volunteers.
As part of an aggressive new
voter -
targeting operation, Cambridge Analytica — financially supported by reclusive hedge fund magnate and leading Republican donor Robert Mercer — is now using so - called «psychographic profiles» of US citizens in order to help win Cruz votes, despite earlier concerns and red flags from potential survey - takers.
I'm just back from traveling through Texas and Louisiana, and it's always great to come home to an article
as full of fun
as this one: New Scientist reports from an e-crime summit in Pittsburg that in the coming years, «
voters will increasingly be
targeted by internet - based dirty tricks campaigns, and that the perpetrators will find it easier to cover their tracks.»
As in many races around the country, female
voters are being fought over in Washington state's 1st district, where the Democratic Congressional Campaign Committee this week launched a $ 250,000 ad buy
targeting GOP nominee John Koster's strong opposition to abortion.
Targeting UKIP sympathisers with tough policies on immigration,
as some of Miliband's critics have suggested, risks alienating centre - left and soft - left
voters.
Parties still treated ethnic minority's
as «bloc votes» to be
targeted, it added, claiming that «engaging solely with leading figures within traditional clan - type structures or religious institutions can be divisive and risk creating «community gatekeepers» rather than real engagement with
voters».
In the opinion of CADA, election threats come in different forms and may include intimidation, registering minors and foreigners, multiple registration, etc. during
voter registration exercise or
targeting of election officials, intimidation or harassment of journalists, incitement to violence in the media or public, protecting, expanding, or delineating turf or «no - go areas», attacks on election rallies or candidates, intimidation of
voters to compel them to vote or stay away, physical attacks on election materials such
as snatching and destruction of ballot boxes, armed clashes among political parties, violent clashes among groups of rival supporters, vandalism and physical attacks on property of opponents,
targeted attacks against specific candidates or political parties, attacks on rivals who have either won in elections or were defeated, violent street protests and efforts by armed police to maintain or restore order, tear gas, firing on protestors, attacks by protestors on property or the police, escalation and perpetuation of ethnic or sectarian violence.
I'm just back from traveling through Texas and Louisiana, and it's always great to come home to an article
as full of fun
as this one: New Scientist reports from an e-crime summit in Pittsburg that in the coming years, «
voters will increasingly be
targeted by internet - based...