Sentences with phrase «as the rapper pitbull»

Not exact matches

In 2012, Beyoncé Knowles signed an endorsement deal with Pepsi worth an estimated $ 50 million, and Justin Timberlake received an estimated $ 6 million for his involvement in the McDonald's «I'm lovin» it» tune.23, 24 In addition, beverage industry publications credit Latino rapper Pitbull's endorsement of Dr Pepper with 4.6 million advertising impressions (ie, any views or exposure to ads) and boosting Dr Pepper sales among Latinos by 1.7 %, despite overall declines in carbonated soft drink sales.25 Although this instance is anecdotal, it is important to note the industry perceives it as an example of effective celebrity endorsements.