Not exact matches
Throughout Imonomy's beta release, and after it made the
viewability optimization feature available to all publishers in September, the company has seen participating publishers» revenues increase by
as much
as 15 to 20 percent.
Until the ad industry comes to a consensus on
viewability standards, which the Media Rating Council predicts will occur by the end of 2015, it's up to you
as a brand or agency to educate yourself on why an ad would or wouldn't be considered viewable in different formats.
Additionally, you'll want to investigate partnerships with vendors such
as Moat and IAS, which are tracking mobile
viewability to ensure that your mobile ad campaign can be seen.
As a detailed analytics platform, we also solve one of the biggest issues in digital advertising - ad
viewability.
A new technology has emerged that might make sapphire glass every bit
as good when it comes to
viewability as Gorilla Glass.