Sentences with phrase «as your target customer»

My colleague here at Publishing Perspectives, Dennis Abrams, got right into his headline with what Kobo's content chief Michael Tamblyn had enunciated as his target customer, worldwide: Kobo Aims at «People with Reading at the Center of Their Lives.»

It was conceived in an effort to dispel three myths associated with sustainable technology and the rural sector as a target customer base:

Led large - scale marketing operations focused restructuring and expanding brand awareness over small - scale businesses as target customers.

Not exact matches

That's partly because 94 percent of investing partners at venture firms are male and, female entrepreneurs say, less likely to understand the potential of a business that specifically targets women as customers.

In the final days of the 2013 holiday shopping season, Target disclosed that hackers had obtained as many as 70 million customer records.

The initiative is intended to teach small businesses how to use Facebook to generate new customers, retain existing ones and build an online community through things like buying display ads targeting specific markets as well as other cost - free measures.

We targeted current leaders, since they exert direct, measurable sway beyond their own boardrooms as they steer their companies to respond to big - picture external conditions: the economy, politics, technology, markets and customers.

Re-imagine your key message regularly and create targeted campaigns that will attract new customers as well as re-engage your «passionate champions.»

As mentioned above, targeting customers only works if a startup knows exactly who it's targeting, what they like, how they behave and which channels they prefer.

As a business, you need to understand who your target customer is and what your competitive advantage is.

Peers, customers and subordinates may all get their say about you, and the reviewer judges your conduct as much as your ability to meet targets.

Why are they shopping with you, and how do you as a retailer satisfy that need, then add to it by continuing to target the customer with meaningful promotions?

Produced in association with cable channel OutTV, the spot allowed Starbucks to tap both the large social media following of its stars as well as targeted access to the LGBT customers it was looking to reach:

But the real reason Walmart would bother with its own app is simple: helping Walmart improve the in - store customer experience, something key as it tries to fend off Amazon.com and a resurgent Target (tgt).

As long as you are hitting the right target audience and then meeting their needs there's no reason why you can't bring this traffic to your website, and then turn them into a paying customeAs long as you are hitting the right target audience and then meeting their needs there's no reason why you can't bring this traffic to your website, and then turn them into a paying customeas you are hitting the right target audience and then meeting their needs there's no reason why you can't bring this traffic to your website, and then turn them into a paying customer.

According to The Wall Street Journal, start - ups targeting other businesses as their main customers are struggling to find venture dollars.

As digital outlets continue to diversify and become more specialized, it's clear that there's still room in the marketer's toolbox for a well - designed, targeted email campaign that uniquely presents your value proposition to the customer.

Major retailers such as Best Buy and Target generate buzz and build their email lists by encouraging customers to sign up to receive Black Friday news alerts.

Think of your message map as a framework for developing compelling, relevant messages for your various target customers.

While their customer and financial data may not be as big of a catch as, say, that of Target or some other global big - box retail chain, there are plenty of opportunities to hit mom and pop operations.

Finances aside, Target's bigger challenges are stubbornly centred on unhappy customers whose loyalty has been stretched thin by a series of supply - chain snafus and prices that many perceived to be out - of - whack with both big - box competitors and the company's own reputation as a quality discounter.

The ISPs aren't selling you so much as they're selling targeting, monetizing the gobs of info they have on their customers» habits.

As for Target, it is trying a new tactic to get customers to come back later in the holiday season and ease the shopping lull that frequently happens between Black Friday and Christmas Eve.

To me, ABM is defined as a laser - focused approach to B2B marketing in which marketing and sales teams work together to target best - fit accounts and turn them into customers.

You can do it yourself with free services, such as MailChimp, which allows small - business owners to send marketing emails, automated messages and targeted campaigns to customers.

The search giant said Tuesday that it would roll out several new data features specifically targeting the needs of businesses as well as tweaking its service for archiving data so that customers can get their old data more quickly.

Advertising on Facebook is ideal for companies selling lifestyle products, such as designer bathtubs, or service businesses that target potential customers with clear behavioral patterns, like being a Justin Bieber fan or showing an interest in haute couture.

«To maintain its target customer base, the Roastery will have to transport them to a new café plane — an opulent environment that can be justified as a personal indulgence,» writes Pearson in Forbes.

Taken as a group of target customers, multi-device users outnumber mobile - only and desktop - only users combined.

A company's positioning strategy is affected by a number of variables that are closely tied to the motivations and requirements of target customers within as well as the actions of primary competitors.

Urban Airship: Self - heralded as «the most globally deployed mobile - push messaging service,» Urban Airship leverages its technology to target customers based on their locations and send them push notifications of products or services of interest (such as yours).

Brands have to think of their customers not just as targets or data points, but as active, ongoing partners; a quick look at crowdfunding sites like Kickstarter, Indiegogo, The Lending Club, or Kiva will reveal why.

As good as online marketing is at targeting customers, it does have a blind spoAs good as online marketing is at targeting customers, it does have a blind spoas online marketing is at targeting customers, it does have a blind spot.

Specifically, as it grew, Industrial Defender shifted growth vectors from selling its initial built product targeted at an initial customer group — expanding to new customer groups, then to new geographies; and finally to markets through channels and partners.

Research on who your customers are (and who you want to attract) is very important, as it enables you to send targeted messages.

You begin seeing customers as targets, opponents or even victims in the process.

There are now enough regular customers in the normal sales cycle, and sustainable growth in new inquiries from a large target market, to qualify the business as reasonably «viable» for the foreseeable intermediate term.

Actual results, including with respect to our targets and prospects, could differ materially due to a number of factors, including the risk that we may not obtain sufficient orders to achieve our targeted revenues; price competition in key markets; the risk that we or our channel partners are not able to develop and expand customer bases and accurately anticipate demand from end customers, which can result in increased inventory and reduced orders as we experience wide fluctuations in supply and demand; the risk that our commercial Lighting Products results will continue to suffer if new issues arise regarding issues related to product quality for this business; the risk that we may experience production difficulties that preclude us from shipping sufficient quantities to meet customer orders or that result in higher production costs and lower margins; our ability to lower costs; the risk that our results will suffer if we are unable to balance fluctuations in customer demand and capacity, including bringing on additional capacity on a timely basis to meet customer demand; the risk that longer manufacturing lead times may cause customers to fulfill their orders with a competitor's products instead; the risk that the economic and political uncertainty caused by the proposed tariffs by the United States on Chinese goods, and any corresponding Chinese tariffs in response, may negatively impact demand for our products; product mix; risks associated with the ramp - up of production of our new products, and our entry into new business channels different from those in which we have historically operated; the risk that customers do not maintain their favorable perception of our brand and products, resulting in lower demand for our products; the risk that our products fail to perform or fail to meet customer requirements or expectations, resulting in significant additional costs, including costs associated with warranty returns or the potential recall of our products; ongoing uncertainty in global economic conditions, infrastructure development or customer demand that could negatively affect product demand, collectability of receivables and other related matters as consumers and businesses may defer purchases or payments, or default on payments; risks resulting from the concentration of our business among few customers, including the risk that customers may reduce or cancel orders or fail to honor purchase commitments; the risk that we are not able to enter into acceptable contractual arrangements with the significant customers of the acquired Infineon RF Power business or otherwise not fully realize anticipated benefits of the transaction; the risk that retail customers may alter promotional pricing, increase promotion of a competitor's products over our products or reduce their inventory levels, all of which could negatively affect product demand; the risk that our investments may experience periods of significant stock price volatility causing us to recognize fair value losses on our investment; the risk posed by managing an increasingly complex supply chain that has the ability to supply a sufficient quantity of raw materials, subsystems and finished products with the required specifications and quality; the risk we may be required to record a significant charge to earnings if our goodwill or amortizable assets become impaired; risks relating to confidential information theft or misuse, including through cyber-attacks or cyber intrusion; our ability to complete development and commercialization of products under development, such as our pipeline of Wolfspeed products, improved LED chips, LED components, and LED lighting products risks related to our multi-year warranty periods for LED lighting products; risks associated with acquisitions, divestitures, joint ventures or investments generally; the rapid development of new technology and competing products that may impair demand or render our products obsolete; the potential lack of customer acceptance for our products; risks associated with ongoing litigation; and other factors discussed in our filings with the Securities and Exchange Commission (SEC), including our report on Form 10 - K for the fiscal year ended June 25, 2017, and subsequent reports filed with the SEC.

He wanted to conjure the elusive magic that delights customers at Apple stores, or at a handful of brick - and - mortar retailers such as Burberry, H&M, Target, J. Crew, Lululemon (lulu), and a few others devoted to the art and design of the product and the space.

Schafer said the power of marketing directly to consumers at the «point of decision» can be paramount to a retailer's success, as customers begin to get used to the idea of receiving targeted advertisements, messages and promotions while they are shopping.

But the challenge is that as a business grows, the lead decision maker or designer gets further and further away from the target customer: They fall in love with the products they've created and forget what their customer truly wants.

The New York company is the country's largest wireless carrier as well as an Internet and TV provider -; and wireless video and targeted advertising is seen as the next battleground for customers.

As Freshii grows, Corrin believes that to reach his target demographic, he'll need to reinforce the brand with outstanding customer service, by leveraging innovation, and by exploiting new technology, like an iPad app that allows you to customize your salad on the walk over to Freshii and pick it up when you arrive (which is currently indevelopment).

If you're looking to build increase your customer base, establish your company as an expert in your target market, and expand your company's marketing platform, make sure you have a stellar content marketing strategy — it's the best way to build brand loyalty.

The problem was not that Facebook, as a vehicle to get new customers, didn't work; the problem was issues with targeting and post opt - in education.

Now that the company has been granted approval to sell the device, Merry says he's targeting clinicians and hospitals as potential customers.

Also read your trade associations» publications, as well as those aimed at your target customers, to get an idea of current and future trends and buying patterns.

I wanted to mention psychographics last because as a targeting and segmentation practice, it can also be used to define the approach on the AI customer support chat bots.

Retailers like Target and Walmart demand this as they respond to their customers» calls for greener, cleaner products.

Even in tightly - defined markets, your best customers aren't the same as the target audience for other companies in the niche.