The questions I'm about to ask you are the same questions
I asked myself about my brand as I reflected on my experience at the concert.
Someone recently
asked me about brands that have been letting me down and sadly Nanette Lepore is among them.
A friend of mine wore this great lipstick and
I asked her about the brand.
A lot of you guys
ask me about the brand of the skirt, well actually the lace details comes from the lingerie dress which I wore underneath the simple leather skirt.
I want to
ask about your branding because a lot of people listening have nonfiction and fiction, and this is a big deal I think especially in the indie world where the ups and downs of both genres.
RIM did not want to share anything about the pricing, and when
asked about the brand of the SoC / processor, the company representative told me that «the information will be released closer to the market launch, in late summer 2011».
When
I asked about the brands I usually buy, no one seemed to know if any of the brands they carried were suitable substitutes or even to be educated on the different brand qualities.
Not exact matches
It started with customers
asking about the labour and environmental conditions in the locations JQI sources from — not only are there regulations to honour, but consumers are increasingly demanding that food
brands treat workers fairly and, in the case of produce, not use pesticides excessively.
Bill Thomas of Bills Khakis (# 448) jumped at the chance to
ask Sidney Swartz of Timberland Co. (# 495 in 1983)
about nurturing a
brand through growth.
How I started thinking
about this social marketplace idea was actually in looking at one of Yotpo's primary offerings, giving businesses and
brands the ability to automatically
ask customers for reviews following their purchases, with an email interface where customers can submit ratings, reviews and photos.
Chris Lester, CEO of Chief, a Washington, D.C. - based
brand strategy, technology and communications agency, suggests
asking yourself whether you can say, «Thank goodness this person is here»
about each of your employees.
Talk to People
Ask your customers, employees, business partners and industry experts their opinion
about your company — it's products, services, and
brand.
Asked about rumors that Nokia was looking to re-enter the handset market, Chief Executive Rajeev Suri said last week he was looking into ways to bring the
brand back into the consumer market through licensing deals.
Even if a person is simply talking
about your
brand and not necessarily
asking a question or expecting a reply, it's important for companies to listen and chime in as much as they can.
But we involved
about 10,000 Canadians in online focus groups to help inform the decision, and when we
asked what our
brand meant to them, the colour orange was very important.
About a month before rolling out its first line of pants late last August, for example, it
asked Hunt Club members for their size,
brand preference and whether they would be interested in purchasing pants in the first place.
Every day, Morning Consult conducts large online surveys of
about 5,000 adults in the United States,
asking respondents their opinions
about hundreds of
brands and companies.
Amy Lewallen's approach is to
ask herself, «Is there anything
about this
brand that I wonder if I can live with that or not?
To do that requires sophisticated surveys that
ask consumers
about brand recognition and purchasing patterns.
For what it's worth, Osterloh was
asked about Google's Pixel
branding strategy at MWC, and didn't seem to commit either way.
To close these deals, you need to
ask questions and learn as much as possible
about the customer's needs, strengths, weaknesses, decision - making process, and
brand.
More strangers
asked me questions
about this unfamiliar - looking Chinese -
branded smartphone than any other gadget I've tested.
When you
ask the world's big money makers in typical big
brand consumer businesses to discuss how they are making money from big data, though, the message can be
about as hard to decipher for the average individual as combing through Internet chatter from Pakistan.
For our second annual survey, Fortune partnered with Travel + Leisure to
ask readers
about their habits and
brand preferences while traveling for work.
Tom and Sophie just launched their startup in January, and they
asked me for advice on how to tell potential customers
about their chocolates and their
brand.
When
asked about their favorite hardware platforms, Sandberg said she uses a variety of
brands.
There are lessons to be learned from this approach; before posting,
ask yourself if you are advancing your
brand by providing some new information
about yourself or are you repeating yourself.
When
asked about the increased competition, CAVU founder Rohan Oza says he thinks Chef's Cut has an edge regardless of how many
brands are on shelves.
On a similar note, avoid posting material just for the sake of putting up content, and before you post,
ask what the post says
about you're
brand.
When Kasisto is recruited by a bank to build its bot, it begins the process by
asking about the bank's
brand personality and target audience, to adjust the bot's language and style accordingly.
The study included two surveys labeled «word of mouth» and «buzz,» which
asked respondents whether they had talked
about a
brand with friends or family members and if they'd noticed more positive or negative sentiments around a
brand in the past two weeks, respectively.
For consumer perception scores, YouGov BrandIndex measured Budweiser with its Buzz score, which
asks respondents «If you've heard anything
about the
brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»
Even more common are specially hosted Q&A and
Ask Me Anything sessions, which are great for
brands because people can then post questions
about the product and get an immediate answer from their favorite content creator.
I love TBJA because Phoebe is so knowledgeable
about branding and journalism that she can
ask questions I didn't know I needed to
ask.
This metric tracks what Americans have heard
about a
brand, by
asking consumers: «Have you heard anything positive or negative
about this
brand, either in the news, the press, or by word of mouth?»
When building out a distinctive B2B
brand message, one of the questions
branding experts might
ask is, «What are the current perceptions and attitudes
about your
brand?».
YouGov BrandIndex measured Goldman Sachs, ExxonMobil, Carl's Jr. and Hardee's with its Buzz score,
asking respondents: «If you've heard anything
about the
brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»
The YouGov BrandIndex universe of more than 1,100
brands was measured with the company's Buzz score, which
asks respondents «If you've heard anything
about the
brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»
Buzz
asked respondents «If you've heard anything
about the
brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»
Farmers Insurance was measured using YouGov BrandIndex's buzz score which
asks survey respondents: «If you've heard anything
about the
brand in the last two weeks, was it positive or negative?»
Nicole Purvy
asks the staff the top 3 things they learned
about branding and gives some tips and tricks...
U.S. - facing London 2012 Olympics sponsors were measured with YouGov BrandIndex's Buzz score, which
asks «If you've heard anything
about the
brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»
Old Spice, AXE and Right Guard were measured using YouGov BrandIndex's Buzz score, which
asks respondents: «If you've heard anything
about the
brand in the last two weeks, was it positive or negative?»
Or a
brand may
ask employees to tell their LinkedIn network
about a job opening.
When
asked about what influences them to share information
about a
brand online, 39 % said «a quality product» and 30 % said «a good customer experience».
All major gas and oil companies were measured with YouGov BrandIndex's Buzz score, which
asks respondents: «If you've heard anything
about the
brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»
When
asked about the importance of a
brand, Mr Taljaard replied that he would flip the question around and
ask «what value the
brand can bring to the hotel?».
During the
brand's first - quarter 2018 earnings call on April 12, when
asked about passenger ticket revenue, Delta CEO Ed Bastian said the company was thinking
about diversified revenue streams, and said «there's no question, our non-ticket-based revenues... And it's been for some time now, it's been growing at a much faster clip than the ticket revenues.
Brand Power Stop the average person on the street and
ask them
about cryptocurrency, and the first thing that will likely pop into their mind is Bitcoin — and for good reason.
Our content writers and strategists will then work to take issues your customers are
asking about and turn it into content for your
brand and have readily available answers so you can be go - to for anything related in your field.