Hunt says his party needs to understand not just how it failed to find
an aspirational economic message, but also to appreciate the sense of loss and dislocation many traditional working - class communities have felt over the past two decades.
The
aspirational voters of suburban England — middle - class seats with falling unemployment and rising incomes — swung behind the Cameron - Osborne «long - term
economic plan», while Ukip surged in seats with large concentrations of poorer, white working - class English nationalists, many of whom sympathised with Labour's
economic message but not the people delivering it.