Supporting a team of Matchmakers who serve as their clients» partner and coach throughout the matchmaking process Reaching out to and cold
emailing singles and connecting them with our Matchmakers Reviewing profiles of potential matches to
assess their compatibility with our clients Utilizing social networking and online platforms to recruit terrific singles into our pool as potential matches and finding potential matches from TDR's database, your personal network, and at targeted events Creating client facing content and occasionally writing for the
company blog Attending TDR and community events to promote brand awareness Occasional participation in Matchmaker and
company wide meetings
PROFESSIONAL EXPERIENCE MINA GROUP, Norwalk, IA (11/2013 to Present) Digital Marketing Manager •
Assess the digital marketing needs of the company and plan and execute web, SEM / SEO, email, marketing database and social media campaigns • Design and build the company's social media presence and ensure that it is constantly maintained • Measure the performance of all digital marketing campaigns and assess them against company goals such as KPIs and ROIs • Identify trends and insights and optimize performance based on them • Create landing pages to optimize user experience by collaborating with internal teams • Research new online media opportunities such as development of blogs and forums • Design banners for websites and assist with visuals, client communication and affiliate networks • Set up tracking systems for marketing campaigns and online activities • Handle social media strategy development and roadmap management and support • Vet new innovation opportunities and track appropriate success metrics • Recommend digital media strategies and tactics to senior management and prioritize and lead decisions regarding new c
Assess the digital marketing needs of the
company and plan and execute web, SEM / SEO,
email, marketing database and social media campaigns • Design and build the
company's social media presence and ensure that it is constantly maintained • Measure the performance of all digital marketing campaigns and
assess them against company goals such as KPIs and ROIs • Identify trends and insights and optimize performance based on them • Create landing pages to optimize user experience by collaborating with internal teams • Research new online media opportunities such as development of blogs and forums • Design banners for websites and assist with visuals, client communication and affiliate networks • Set up tracking systems for marketing campaigns and online activities • Handle social media strategy development and roadmap management and support • Vet new innovation opportunities and track appropriate success metrics • Recommend digital media strategies and tactics to senior management and prioritize and lead decisions regarding new c
assess them against
company goals such as KPIs and ROIs • Identify trends and insights and optimize performance based on them • Create landing pages to optimize user experience by collaborating with internal teams • Research new online media opportunities such as development of blogs and forums • Design banners for websites and assist with visuals, client communication and affiliate networks • Set up tracking systems for marketing campaigns and online activities • Handle social media strategy development and roadmap management and support • Vet new innovation opportunities and track appropriate success metrics • Recommend digital media strategies and tactics to senior management and prioritize and lead decisions regarding new content