Achieving a protectable name is important for
the asset value of your brand, but it is also defensively important to ensure not only that your name is protected, but your brand as a whole is protected well into the future.
Not exact matches
Influence and trust in your
brand — whether you're a recruiter, an employer
brand, or another category
of influence — is an
asset with incredible
value.
Corbin, author
of Preventing BrandSlaughter: How to Preserve, Support, and Grow Your
Brand Asset Value, shares two cautionary tales of prominent businesses who failed to uphold brand integrity and faced consumer back
Brand Asset Value, shares two cautionary tales
of prominent businesses who failed to uphold
brand integrity and faced consumer back
brand integrity and faced consumer backlash.
Do a thorough inventory
of such things as the company's
brand assets and messaging to assure the highest
value upon a transition in ownership.
Actual results, including with respect to our targets and prospects, could differ materially due to a number
of factors, including the risk that we may not obtain sufficient orders to achieve our targeted revenues; price competition in key markets; the risk that we or our channel partners are not able to develop and expand customer bases and accurately anticipate demand from end customers, which can result in increased inventory and reduced orders as we experience wide fluctuations in supply and demand; the risk that our commercial Lighting Products results will continue to suffer if new issues arise regarding issues related to product quality for this business; the risk that we may experience production difficulties that preclude us from shipping sufficient quantities to meet customer orders or that result in higher production costs and lower margins; our ability to lower costs; the risk that our results will suffer if we are unable to balance fluctuations in customer demand and capacity, including bringing on additional capacity on a timely basis to meet customer demand; the risk that longer manufacturing lead times may cause customers to fulfill their orders with a competitor's products instead; the risk that the economic and political uncertainty caused by the proposed tariffs by the United States on Chinese goods, and any corresponding Chinese tariffs in response, may negatively impact demand for our products; product mix; risks associated with the ramp - up
of production
of our new products, and our entry into new business channels different from those in which we have historically operated; the risk that customers do not maintain their favorable perception
of our
brand and products, resulting in lower demand for our products; the risk that our products fail to perform or fail to meet customer requirements or expectations, resulting in significant additional costs, including costs associated with warranty returns or the potential recall
of our products; ongoing uncertainty in global economic conditions, infrastructure development or customer demand that could negatively affect product demand, collectability
of receivables and other related matters as consumers and businesses may defer purchases or payments, or default on payments; risks resulting from the concentration
of our business among few customers, including the risk that customers may reduce or cancel orders or fail to honor purchase commitments; the risk that we are not able to enter into acceptable contractual arrangements with the significant customers
of the acquired Infineon RF Power business or otherwise not fully realize anticipated benefits
of the transaction; the risk that retail customers may alter promotional pricing, increase promotion
of a competitor's products over our products or reduce their inventory levels, all
of which could negatively affect product demand; the risk that our investments may experience periods
of significant stock price volatility causing us to recognize fair
value losses on our investment; the risk posed by managing an increasingly complex supply chain that has the ability to supply a sufficient quantity
of raw materials, subsystems and finished products with the required specifications and quality; the risk we may be required to record a significant charge to earnings if our goodwill or amortizable
assets become impaired; risks relating to confidential information theft or misuse, including through cyber-attacks or cyber intrusion; our ability to complete development and commercialization
of products under development, such as our pipeline
of Wolfspeed products, improved LED chips, LED components, and LED lighting products risks related to our multi-year warranty periods for LED lighting products; risks associated with acquisitions, divestitures, joint ventures or investments generally; the rapid development
of new technology and competing products that may impair demand or render our products obsolete; the potential lack
of customer acceptance for our products; risks associated with ongoing litigation; and other factors discussed in our filings with the Securities and Exchange Commission (SEC), including our report on Form 10 - K for the fiscal year ended June 25, 2017, and subsequent reports filed with the SEC.
These
assets can be shares
of stock in other corporations, limited liability companies, limited partnerships, private equity funds, hedge funds, publicly traded stocks, bonds, real estate, song rights,
brand names, patents, trademarks, copyrights, or virtually anything else that has
value.
Important factors that may affect the Company's business and operations and that may cause actual results to differ materially from those in the forward - looking statements include, but are not limited to, increased competition; the Company's ability to maintain, extend and expand its reputation and
brand image; the Company's ability to differentiate its products from other
brands; the consolidation
of retail customers; the Company's ability to predict, identify and interpret changes in consumer preferences and demand; the Company's ability to drive revenue growth in its key product categories, increase its market share, or add products; an impairment
of the carrying
value of goodwill or other indefinite - lived intangible
assets; volatility in commodity, energy and other input costs; changes in the Company's management team or other key personnel; the Company's inability to realize the anticipated benefits from the Company's cost savings initiatives; changes in relationships with significant customers and suppliers; execution
of the Company's international expansion strategy; changes in laws and regulations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; failure to successfully integrate the Company; the Company's ability to complete or realize the benefits from potential and completed acquisitions, alliances, divestitures or joint ventures; economic and political conditions in the nations in which the Company operates; the volatility
of capital markets; increased pension, labor and people - related expenses; volatility in the market
value of all or a portion
of the derivatives that the Company uses; exchange rate fluctuations; disruptions in information technology networks and systems; the Company's inability to protect intellectual property rights; impacts
of natural events in the locations in which the Company or its customers, suppliers or regulators operate; the Company's indebtedness and ability to pay such indebtedness; the Company's dividend payments on its Series A Preferred Stock; tax law changes or interpretations; pricing actions; and other factors.
Important factors that may affect the Company's business and operations and that may cause actual results to differ materially from those in the forward - looking statements include, but are not limited to, operating in a highly competitive industry; changes in the retail landscape or the loss
of key retail customers; the Company's ability to maintain, extend and expand its reputation and
brand image; the impacts
of the Company's international operations; the Company's ability to leverage its
brand value; the Company's ability to predict, identify and interpret changes in consumer preferences and demand; the Company's ability to drive revenue growth in its key product categories, increase its market share, or add products; an impairment
of the carrying
value of goodwill or other indefinite - lived intangible
assets; volatility in commodity, energy and other input costs; changes in the Company's management team or other key personnel; the Company's ability to realize the anticipated benefits from its cost savings initiatives; changes in relationships with significant customers and suppliers; the execution
of the Company's international expansion strategy; tax law changes or interpretations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; the Company's ability to complete or realize the benefits from potential and completed acquisitions, alliances, divestitures or joint ventures; economic and political conditions in the United States and in various other nations in which we operate; the volatility
of capital markets; increased pension, labor and people - related expenses; volatility in the market
value of all or a portion
of the derivatives we use; exchange rate fluctuations; risks associated with information technology and systems, including service interruptions, misappropriation
of data or breaches
of security; the Company's ability to protect intellectual property rights; impacts
of natural events in the locations in which we or the Company's customers, suppliers or regulators operate; the Company's indebtedness and ability to pay such indebtedness; the Company's ownership structure; the impact
of future sales
of its common stock in the public markets; the Company's ability to continue to pay a regular dividend; changes in laws and regulations; restatements
of the Company's consolidated financial statements; and other factors.
Important factors that may affect the Company's business and operations and that may cause actual results to differ materially from those in the forward - looking statements include, but are not limited to, increased competition; the Company's ability to maintain, extend and expand its reputation and
brand image; the Company's ability to differentiate its products from other
brands; the consolidation
of retail customers; the Company's ability to predict, identify and interpret changes in consumer preferences and demand; the Company's ability to drive revenue growth in its key product categories, increase its market share or add products; an impairment
of the carrying
value of goodwill or other indefinite - lived intangible
assets; volatility in commodity, energy and other input costs; changes in the Company's management team or other key personnel; the Company's inability to realize the anticipated benefits from the Company's cost savings initiatives; changes in relationships with significant customers and suppliers; execution
of the Company's international expansion strategy; changes in laws and regulations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; failure to successfully integrate the business and operations
of the Company in the expected time frame; the Company's ability to complete or realize the benefits from potential and completed acquisitions, alliances, divestitures or joint ventures; economic and political conditions in the nations in which the Company operates; the volatility
of capital markets; increased pension, labor and people - related expenses; volatility in the market
value of all or a portion
of the derivatives that the Company uses; exchange rate fluctuations; risks associated with information technology and systems, including service interruptions, misappropriation
of data or breaches
of security; the Company's inability to protect intellectual property rights; impacts
of natural events in the locations in which the Company or its customers, suppliers or regulators operate; the Company's indebtedness and ability to pay such indebtedness; tax law changes or interpretations; and other factors.
These risks and uncertainties include food safety and food - borne illness concerns; litigation; unfavorable publicity; federal, state and local regulation
of our business including health care reform, labor and insurance costs; technology failures; failure to execute a business continuity plan following a disaster; health concerns including virus outbreaks; the intensely competitive nature
of the restaurant industry; factors impacting our ability to drive sales growth; the impact
of indebtedness we incurred in the RARE acquisition; our plans to expand our newer
brands like Bahama Breeze and Seasons 52; our ability to successfully integrate Eddie V's restaurant operations; a lack
of suitable new restaurant locations; higher - than - anticipated costs to open, close or remodel restaurants; increased advertising and marketing costs; a failure to develop and recruit effective leaders; the price and availability
of key food products and utilities; shortages or interruptions in the delivery
of food and other products; volatility in the market
value of derivatives; general macroeconomic factors, including unemployment and interest rates; disruptions in the financial markets; risk
of doing business with franchisees and vendors in foreign markets; failure to protect our service marks or other intellectual property; a possible impairment in the carrying
value of our goodwill or other intangible
assets; a failure
of our internal controls over financial reporting or changes in accounting standards; and other factors and uncertainties discussed from time to time in reports filed by Darden with the Securities and Exchange Commission.
Assets also include your number
of clients and customers, your influx
of profits, how much your
brand is
valued, and the potential for growth and franchise opportunities.
Highgate has created a portfolio
of bespoke hotel
brands and utilizes industry - leading proprietary revenue management tools that identify and predict evolving market dynamics to drive outperformance and maximize
asset value.
In addition to our core Shutterstock
brand, we also own Bigstock, a
value - oriented stock media agency; Offset, a high - end image collection; PremiumBeat, a curated royalty - free music library; Rex Features, a premier source
of editorial images for the world's media; and WebDAM, a cloud - based digital
asset management solution for businesses.
Instead
of a
valued asset both the
brand and the franchise only see an expendable robot.
Yet it had a number
of assets, including the strength
of its
brand name and the enormous
value of its real estate holdings (a classic case
of the «hidden
value» we talk about in the next section).
On top
of all this, if a company has intangible
assets such as
brand names and patents, these may not be listed at full
value on the
asset side
of the ledger, and thus they won't be fully reflected in stockholder's equity.
The Trump
brand is key to the
value of the Trump Organization's
assets.
Aberdeen Standard Investments is a leading global
asset manager dedicated to creating long - term value for our clients, and is a brand of the investment businesses of Aberdeen Asset Management and Standard Life Investm
asset manager dedicated to creating long - term
value for our clients, and is a
brand of the investment businesses
of Aberdeen
Asset Management and Standard Life Investm
Asset Management and Standard Life Investments.
That said, I know that the real
value of Heinz resides in its
brands, not its tangible
assets.
Meanwhile, firms get more and more
of their
value from intangible
assets, like intellectual property or strong
brands, that don't show up in the financial statements.
The Smithsonian • Kroger • Canadian CEO Symposium • Omaha World Herald Investment Conference • Acme Brick • National Business Aircraft Association • Financial Analysts Society • Justin
Brands • University
of Nebraska • American Association
of Individual Investors • Quebec City Chamber
of Commerce • Taking Stock in Children • Iowa Bankers Assoc • Goldman Sachs
Asset Management, Nightingale Conant Insiders Club • Mastermind Alliance Group • Leadership Tampa • Freeman Fox (Australia) • Berkshire Group and AIC Funds (Canada) • Rentrop Publishers (Germany) • Oxford Club (Europe) • Louisiana State University •
Value Investor Conference • Commonwealth Advisors, University
of Texas • Million Dollar Round Table • Top
of the Table • Asia Financial Planning Journal (Singapore) • Asia Pacific CEO Association (China) • Financial Planning Association
of Australia • Times
of India • Mindscape and more...
One would think that with YHOO, a «leading global Internet
brand», one would find a great deal
of value in its intangible
assets.
As with all its existing hotel locations, Yotel will maintain its own
asset - light strategy with these new launches, working with long - term third party investors in each location who understand the
value of the
brand and its service offer.
Expedia has completed its acquisition
of Orbitz Worldwide, including all
of its
brands and
assets, for US$ 12.00 per share in cash, representing an enterprise
value of approximately US$ 1.6 billion.
«The opening
of Sheraton Georgetown Texas Hotel & Conference Centre underscores our focus on continuously enhancing our portfolio with even more compelling options for our guests and is a
valued asset to the
brand.»
Ontario judge's decision to give Iran's $ 7 - million worth
of state
assets in Canada to victims
of terrorism
branded «politically motivated,»
of «no legal
value», The National Post
A powerful
brand creates a sense
of urgency, because if a hiring manager sees your
value, so will someone else, and that means that you could be an
asset to the competition any day now.
Aligning your personal
brand with your company's
brand, becoming the organization's authentic «face
of the
brand,» and communicating and supporting your company's
values, mission and vision, will make you an invaluable and indispensible
asset to your company.
The primary purpose
of the
Asset Protection Agent is to ensure a safe secure and profitable store environment for Rite Aid associates and customers while upholding the core
values and service attributes consistent with the Rite Aid
brand and strategy...
Information Technology Security Manager — Duties & Responsibilities Manage IT security, customer service technicians,
assets and finances, and client training Responsible for ensuring that multiple IT groups meet finance, audit, and compliance requirements Serve as primary point
of contact for customer contracts, technical support, and end - user training Utilize interpersonal and technical skills as liaison between clients, technicians, and subcontractors Train large staffs ensuring they understand the
brand and adhere to corporate policies and procedures Oversee the implementation
of asset management processes and procedures Coordinate activities with desktop leads to ensure SOX compliance Validate
asset information, manage defect reports, and submit correct action recommendations Design and implement enterprise - wide security protocols, mainframe / pc policies, & software / hardware packages Collaborate with department managers to identify and address security concerns through IT Security policies Reduce corporate information ricks through implementation
of sensitive document control processes Utilize RACF and Windows / LAN measures to greatly improve user, administrator, and application security Establish and oversee regular system security audits for employers and clients Author and present added
value reports, optimization reviews, and overall audit presentations Enhance employee productivity and accountability through the implementation
of firewall and tracking software Perform all duties with positivity, professionalism, and integrity Consistently recognized and promoted for excellence in team leadership, customer service, and technical skills
He has been involved in over 250 Canadian hotel transactions,
valued in excess
of $ 4.5 billion, spanning single
asset and portfolio sales, independent and
branded properties, from two to five star
assets.