Sentences with phrase «at ad companies»

My wife is in advertising, and her first reaction to this proposal was that lots of people at ad companies and tech firms would be fired, which is true.

Not exact matches

The move comes at the start of the time of year known as the annual upfront marketplace, between March and May, when many major U.S. media companies sell the bulk of their ad inventory for the next year.

Martin Sorrell may be out as head of WPP, the ad giant he founded, but the company is not looking at a full break - up, even though some see it as unmanageable by anyone else.

The best part: the whole thing cost less than a traditional TV ad (at least according to the company).

A decade ago, the 53 - year - old chairman and CEO of Toronto - based marketing holding company MDC Partners invested heavily in tech - savvy agencies staffed with creative entrepreneurs that scoffed at the lumbering dinosaurs of the traditional ad world.

This ad tech company is looking to woo potential clients at Advertising Week New York by sending a marketer into space on Virgin Galactic.

Mobile ad company AdMob hired her straight out of Stanford, where she earned her PhD after getting her master's at Boston University.

«My goal has always been to give everyone at Sharethrough as much information, context and room to care as much as I do as a founder,» says Dan Greenberg, CEO of Sharethrough, an ad - tech company that creates software for publishers and brands and is considered a trailblazer in the native - advertising movement.

Because the ad touted SoapWorks as a company created for moms by a mom, Stevens sensed that Antonetti might want to tell her story to listeners at the family - oriented station.

When Knoll began working at the company, Integral Ad Science had a total of 18 employees working from one office.

In return for sponsors» support, which covers everything from equipment to travel, Paralympians — like other endorsed athletes — appear in ads, speak at public appearances and hobnob at company shindigs.

The Fix It turned out that buyCalls had the solution right at its fingertips: The company was already using Santa Barbara, Calif. - based RingRevenue to track the performance of online ads.

And in early February, the SodaStream Super Bowl ad featuring actress Scarlett Johansson sipping sultrily on a straw and sniping at beverage makers Coca - Cola and Pepsi only served to light a fire under the tinderbox steadily building beneath the company for years.

It's suffering the same fate as most media companies — lower ad buys, ad pages sold at discounted rates, the closing of its Whole Living magazine and Every Day Food's move from print to digital all impacted revenues.

The reason for this decision is the same as it is for the New York Times or any other publisher that is trying to crack down on ad blocking: Facebook is fundamentally a media company at its core, in the sense that it relies on advertising as its only revenue source.

While running her first company — Coutorture, a fashion and lifestyle ad network she started at age 22 and sold two years later — a typical day involved 12 hours at the office, followed by a night of schmoozing at industry events and a scant four hours of sleep.

Some viewers had reacted on social media ahead of the game by lashing out at the car company and criticizing it for allegedly not practicing what was being advocated in the ad.

But at some point I realized that was the completely wrong approach: I was more effective being a pro skater and being an ambassador for the company, instead of being the guy that created the ads, which someone else could do better than me.

Halfway through last year, Jason Kint of the advertising trade group Digital Content Next looked at the total ad revenue booked by those two companies as a proportion of the overall industry, and found that they accounted for about 90 % of all the growth in the business.

INAI, the transparency and data - protection regulator, said it was looking at Mexican companies that worked with cellphone app Pig.gi, which gives users free top - ups in exchange for receiving ads and completing surveys.

Gotlieb clarified that nobody at GroupM believes the company should be giving away personally identifiable information, but said that the practice of grouping and labeling a swath of individual consumers, known as audience profiling, «should be used as a good» to show consumers ads they are more likely to find useful.

Microsoft Bing will continue to serve Bing ads and search results for at least 51 % of its desktop search traffic on Yahoo, the company said.

Viacom, parent of networks including MTV and Nickelodeon, launched TV ads this week urging its viewers to call customer service at cable company Spectrum ahead of a deadline that may result in a costly blackout for 16.6 million customers.

«Nearly one in five job ads for China's 2018 national civil service called for «men only» or «men preferred,» while major companies like Alibaba have published recruitment ads promising applicants «beautiful girls» as co-workers,» Sophie Richardson, China director at Human Rights Watch, said.

On Snapchat, a series of 10 - second ads will show employees talking about why they like their job at McDonald's and allow users to easily access the company's career website, according to CNN.

Apple executives at this week's Mobile World Congress in Barcelona, Spain, told Efrati that Apple will soon let third - party companies help advertisers target their ads to specific users, like they can on Facebook.

«With the myriad of sophisticated attacks and the ad infinitum game of «cat and mouse» between hackers and security software vendors, we believe a big ramp in cybersecurity spending will continue in the coming years as «cyber warfare» heats up, adding to growth prospects at next - generation security software companies,» said Daniel Ives, an analyst at FBR Capital Markets, in a recent note.

Their most famous ad showed Tim (now the company's CEO) submitting to a run through the car wash to test a Columbia parka, at his mother's behest.

Additionally, anyone who has attended tech conferences might either laugh or scoff (or both) at the availability of this product at all given how tech companies regularly hand out free shirts (among other useless pieces of «swag») with their logos ad nauseum.

Every character in the company's own ads finds new romantic friends in the usual spots — at hotels, parties and out and about.

And the company tells Fortune that in coming months Twitter will roll out new features and ad products, including a set of services aimed at helping small businesses market themselves on Twitter.

In the past, it sold audio ads through a variety of exchanges at fixed prices, and ads were inserted manually into the company's streams.

With Fox selling ad space at more than $ 5 million for each 30 - second spot, companies seeking brand visibility on the world's largest stage are risking an expensive disappointment if their commercials fall flat.

They attribute the sticker shock to two factors: first, there is a proliferation of Web - design freelancers and moonlighters who offer their services at bargain prices on job exchanges like eLance.com; second, some huge companies have run ad campaigns claiming they can build a legit Web presence for a low starting cost.

Johnson has resigned from her role at the ad agency, the company said in a statement.

E-commerce companies make up the most of those in the pipeline at 52 percent, followed by ad tech companies at 43 percent.

Kevin Weil, Twitter's vice president of revenue product, said in a company blog post that Twitter wants to capitalize on the fact that it «sits at the intersection» of two leading trends in the world of advertising: the turn toward mobile, and the industry - wide shift to programmatic ad buying.

Combine that with the all the high fives for its last golf ad that paired Woods with the company's next big golf hero Rory McIlroy, and this snarky little swipe at Tiger's recent past will most certainly work in the brand's favour.

Last month, the company said it was temporarily disabling the ability of advertisers to exclude racial groups from the intended audience of ads, and promised to «do better» at policing discriminatory practices.

For the research, the two companies combed through half a million job ads and surveyed more than 160 British startups to get a detailed picture of whom fledgling companies are looking to hire and at what sort of salaries compared with 2013.

Certainly some ad hoc working relationships are emerging among the province, resource companies and first nations as a result of the LNG rush, attendees learned at another panel on First Nations Perspectives.

Nick Parish recently saw one ad for Old Navy's cheap alternative to Lulu's yoga pants that made an explicit jab at the company.

It would pain the executives at Estée Lauder and L'Oréal — having poured hundreds of millions of dollars into celebrity ad campaigns — to learn how effortlessly Emily Weiss gets Millennials excited about one of her company's new products.

And last spring, the company launched a new intimate apparel line with an ad campaign called «I'm No Angel,» taking a swipe at Victoria's Secret and its stick - thin, winged models.

The latter being a Victoria - based ad targeting tech company that has been linked to Cambridge Analytica, the political consultancy at the center of the Facebook data misuse storm.

Last year's biggest ad spender last year at $ 35 million was Anheuser - Busch InBev, the parent company behind Bud Light.

Tonight on Nightly Business Report, sales and profit soar at Google's parent company Alphabet as it remains a dominant player in online ads.

GDPR is likely to hurt profit at Facebook because it could reduce the value of ads if the company can not use personal information as freely and the added expense of hiring lawyers to ensure compliance with the new law.

Last May, when Lululemon started outsourcing to China, the company placed a controversial ad in Yoga Journal magazine showing a fake newspaper article with adults dressed in diapers, with bonnets and pacifiers, at sewing machines.

He is the CEO and co-founder at Metamarkets, a start - up he founded in 2010 that delivers real - time analytic and predictive insight for high volume transaction - centric companies, ranging from programmatic ad platforms to financial trading systems.