Sentences with phrase «at as a gimmick»

From a branding point of view, I'm not sure TAMO is the right name, could be looked at as a gimmick.

Not exact matches

But as the parent of two children, Shaich is especially ardent as he vows to ensure the kids» menu at Panera is stocked with «clean» ingredients and devoid of marketing gimmicks.

Sharif Sakr, senior European editor at Engadget, describes curved TV as a «gimmick» and says one of the exciting items at Las Vegas's consumer electronics show is the 4K display.

The gimmick where every «business lesson» goes back to something she experienced as a child did get slightly irritating at times, but overall, this is a great read.

Stick with ETFs that have high daily trading (yes, they can fold like underperforming mutual funds), don't buy into gimmicks or sectors unless you really know what you are doing, and as the article mentions watch the spreads and the premiums; these things don't always trade at NAV.

Starting with the Senate bill as a base, we've come up with an illustrative plan that would reduce the bill's gimmicks by at least one - third, finance the removal of the corporate AMT, and reduce the dynamic cost of the legislation to close to $ 0.

As conceived, there's just not enough going on once you cease being amazed at the xxxtremity of the gimmick.

Derided at first as a gimmick, the dramatic tiebreaker has been a shot in the arm for the resurgent league

In comments that will be seen as a swipe at Boris Johnson, she argued now was not the time for «showy gimmicks and so forth».

At a public health forum in Downtown Brooklyn, he railed against the current administration for using «one shots and fiscal gimmicks» to balance its budgets, and slammed Bloomberg's large soda ban as nothing more than «big PR.»

The Presidential Candidate for the New Patriotic Party (NPP) Nana Akufo - Addo has taken a swipe at President John Mahama for describing NPP's pledge to extend the service period for army recruits from 25 years to 30 years as a political gimmick.

«We did not take the decision to join HIPC as a political trick or gimmick, but as an opportunity to take a breather to pursue medium to long term targets,» the President said, when heads of United Nation (UN) agencies in Ghana called on him at the State House to express support to the new administration and also outline their programmes for the year.

He described it as political gimmick and implored the electorate to ignore Nana Addo Dankwa Akufo Addo and the NPP at the polls.

«The creation and perpetuation of more tax gimmicks, such as the temporary Thruway toll rebate, won't help the state's competitiveness at all.»

State GOP Chairman Ed Cox blasted Cuomo's tour as a gimmick intended to further his political agenda «at the grave expense of New York's economy.»

The STAR plan was denounced at the time by some lawmakers as a gimmick.

... make similarly emphatic condemnations of the rioters, but in a speech at his old school in Camden, Ed Miliband, the Labour eader, will denounce Cameron's ideas to deal with rioters, put forward over the weekend, as «gimmicks».

Unfortunately as you look at these initiatives and the victories we have had we have been stymied by a Supervisor who would rather stay with the status quo — a Supervisor that would rather implement budget gimmicks — a supervisor and a Town Board majority that is looking at only self - interest and not the interest of the people they serve.

I was very skeptical at first (as I always am) and thought the whole idea was just a gimmick.

This leads us to believe that the notifications are used strictly as a gimmick to get people to see who's checking out your profile, who winking at you and who added you as a friend.

I looked at the Beautiful People situation, where they booted singles off the site who had gained weight over the holidays, as a public relations gimmick.

But to pigeonhole your time at the St. Pigeonation's Institute as a mere gimmick would be a grave misjudgment of a game that is far more delightful and unexpected than even its bizarre premise would suggest.

There is an attempt at some sort of twist ending, a la M. Night Shyamalan, but even this adds so very little to the story as a whole, and comes off like a gimmick just to give the film a «big reveal» even if it doesn't really merit one.

But the premise that carried the first film (and the original Japanese trilogy and mini-series)-- the idea of a media - borne STD (or drug addiction), transformed here into something carried aloft by the virulence of peer pressure — is instantly discarded along with its deadline gimmick in favour of about two hours of garbage involving killer deer, a somnambulantly - possessed kid (if demonic possession renders your nine - year - old docile as a fawn, that's a trade - off some might be willing to make), and poor Naomi Watts huffing and puffing and delivering awful, repetitive monologues at her catatonic kid.

Uncovering new elements or solving puzzles by «Paperising» the world to place certain sticker types onto the scenery is novel at first, but the gimmick also wears thin as Sticker Star continues to somehow lose its way on a regular basis, not knowing quite what genre it wants to fall into.

To those who have grown weary of the CGI comedy and penguin onslaughts, the disc is worth at least a rental as a testament to how animated features can be more than shallow marketing gimmicks.

If we are going to continue to get movies with this central gimmick, let them at least be the result of someone being smart enough to see opportunities such as this one.

It appears I'm running out of levels once again, so this week we take a look at the last few codes I have as of the moment, complete with Boss Battles, Gimmicks, and Garbage Rocks (last one may not apply to most given levels).

This should be expected as it is a board game, but the real problem begins when we look at the gimmicks on the boards themselves.

When David Yates — best known at the time as the director of the excellent BBC conspiracy thriller television series State of Play — took over for The Order of the Phoenix, he introduced a novel but succinct gimmick that treats the wizards» wands as essentially firearms.

At first glance, the whole enterprise could come across as a gigantic gimmick, but in reality it's a heartstring - pulling masterpiece that reaffirms what cinema can do, and expertly explores what it is to be alive in 21st century middle America.

Since this is in 3 - D, Hurwitz and Schlossberg mildly poke the gimmick («Hasn't 3 - D jumped the shark,» Harold wonders), while director Todd Strauss - Schulson takes full advantage of such gimmickry as eggs and their yolks flying at the camera in slow motion as Harold attempts to escape the protestors» wrath.

When: April 8th Why: Despite generating plenty of positive buzz at SXSW and Fantastic Fest, «Hardcore Henry» sounds like the kind of gimmick - driven concept — in this case, an entirely first - person action movie — that would work better as a short film.

Well ‑ being at work can be seen as one of those nice ‑ to ‑ have ‑ but ‑ we're far ‑ too ‑ busy ‑ just ‑ trying - to - run - a-school-with-empty-coffers gimmicks which are strongly in danger of being filed in the «nice but a bit too fluffy» drawer.

I remain unsure as to how, exactly, I was supposed to use this gauge, but as needless gimmicks go, at least it's sort of interesting.

To make it seem more familiar, Dodge allows you to shift manually from first through sixth gear, but it's sort of a gimmick, as the CVT's long suit is that it's always, theoretically at least, in the most efficient gear.

At the same time, large wheels and LED daytime running lights may be seen by long - time fans as gimmicks.

There will always be a market for them (as those Newsarama polls about digital comics that always make me want to scream at my monitor when I read the comments by the people who will NEVER EVER EVER BUY A DIGITAL COMIC prove), regardless of these gimmicks.

As well as packing the tablet with significantly more storage than the Kindle Fire, Barnes has also got gimmicks like «Read and Record», where parents can record themselves reading their kids» favourite stories so they don't actually have to be there at bedtimAs well as packing the tablet with significantly more storage than the Kindle Fire, Barnes has also got gimmicks like «Read and Record», where parents can record themselves reading their kids» favourite stories so they don't actually have to be there at bedtimas packing the tablet with significantly more storage than the Kindle Fire, Barnes has also got gimmicks like «Read and Record», where parents can record themselves reading their kids» favourite stories so they don't actually have to be there at bedtime.

The recent announcement of the details for the NOOKcolor has some people cheering it as the future of eReaders and others groaning at it as a premature gimmick doomed to flop.

Stick with ETFs that have high daily trading (yes, they can fold like underperforming mutual funds), don't buy into gimmicks or sectors unless you really know what you are doing, and as the article mentions watch the spreads and the premiums; these things don't always trade at NAV.

If you want affordable comfortable accommodation without all the expensive gimmicks (such as shoe shine kits, data link, food, chocolates, wine at inflated cost etc) then please consider us.

Many of you might look at it now as a gimmick but the funny thing about life is many things that happen in life are Gimmicks, Its the experience you had with yourself and others that will matter!

At first it was a mode that was entirely uninteresting to me and I filed it away in my mind as a gimmick before I ever even played it.

As a sidenote, I actually liked Kirby's Epic Yarn — it was fun at least until all the «yarn / string» gimmicks were used up, and the game turned ran out of steam, and turned into a typical overly difficult and overly demanding, soulless production line platformer with the annoying ice caves and all (is there any platformer that doesn't have an ice cave?).

Murfy is sadly more a gimmick than a substantial part of gameplay though, as he comes in every couple of stages and is more distracting than not as you have to manage two characters at once, but it adds a new angle to the tried - and - true gameplay we all know and love.

Walking through walls as a ghost, reading people's thoughts and turning on a television poltergeist style is amusing at first, but every gameplay mechanic turns into a gimmick since each of Ronan's abilities are restricted in some way.

You could take one look at this game as a newcomer and write the whole thing off as a gimmick.

Although I give it a 40 % chance at succeeding because the technology alone isn't enough... developers have to take advantage of it and make stuff for it, and as we've seen with the Wii and other gimmick tech, that's easier said than done.

Not only is that mecha's sprite impressively detailed for an NES game, but the gravity - reversing mechanic is used not as a gimmick but as an essential gameplay feature, requiring the player to fundamentally change the way they looks at the game's stages and enemies» attacks.