Sentences with phrase «at author branding»

If you missed it, last week we took a look at author branding for Instagram.

At Author Branding Essentials we understand the unique criteria it takes to build an author brand, versus another type of business.

Some of the tactics are just smart business, and come recommended by experts at author branding and book promotion.

Look at your author brand.

First of all, take a look at your author brand.

Not exact matches

«Other people have to be able to speak for your brand,» says Jonah Berger, author of Contagious: Why Things Catch On (Simon & Schuster, 2013) and the James G. Campbell Associate Professor of Marketing at the Wharton School of the University of Pennsylvania.

The author David Betts, a principal at Deloitte Consulting LLP, concluded saying, «Improving the patient experience can help a hospital improve its financial performance by strengthening customer loyalty, building reputation and brand and boosting utilization of hospital services through increased referrals to family and friends.»

«The retailers need to know how much of the beacons they want to use and figure out whether they should crawl, walk or run (with the technology),» said Schafer, who is a director at the National Retail Federation in the U.S. and author of Branded, a book about retailers and social media.

WHO: Scott Davis, managing partner at Prophet, an international branding consultancy based in San Francisco, and author of Brand Asset Management: Driving Profitable Growth Through Your Brands RATING: 5 «First off, most companies would die to be able to start with a brand as powerful as Dr. SBrand Asset Management: Driving Profitable Growth Through Your Brands RATING: 5 «First off, most companies would die to be able to start with a brand as powerful as Dr. Sbrand as powerful as Dr. Spock.

Brands are «changing the rules of the game to embrace... the customer,» Claudia D'Arpizio, a partner at Bain & Company and one of the lead authors behind the report, published last week, told CNBC Friday.

Jay Baer @jaybaer Author, Speaker and President at Convince & Convert Presenting: How to Use Customer Service to Turn People Into Brand Advocates and How to Staff Your Social Media Team in a Changing Marketplace

We aligned the book with a strong corporate brand through one of the authors and rolled out a series of book signing receptions around the country entitled: «An Evening of Enlightened Power at Eileen Fisher» which successfully took the book into non-traditional retail venues.

In this episode of the Tony Robbins Podcast, you will hear from Renée Mauborgne — professor at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute, and author of the best - selling book, Blue Ocean Strategy, which has sold over 3.5 million copies across 5 continents and was recently updated and expanded in 2015 — as she discusses how any business can break away from the competition, build a strong brand, and get the world of social media to start talking.

In his book, X: The Experience When Business Meets Design, author Brian Solis looks at the way brands like Sephora, Intuit, and LEGO revamped their customer experience by first creating a map of the customer journey.

As the author of eight books and a popular columnist for Forbes and Inc.com, Carmine has interviewed leaders at the world's most admired customer service brands.

While this strategy works just fine for large publishers that already have established brands and get thousands of shares on any new article they publish (such as Mashable or TechCrunch), a more pragmatic approach is needed for just about every other business.It's true that getting quality inbound links starts with great content on your client's website, but the missing link is getting journalists, contributors, authors, and editors at quality publications to become aware of that content so that they can link to it when writing relevant stories / articles.

«Airless technology is a sophisticated process with numerous benefits and for many prestige and masstige beauty and personal care brands, it's a «must have» solution,» said Doug Kliska, executive vice president of global business development at TricorBraun and the white paper author.

David Burke Burke is a restaurateur, cookbook author, inventor and consultant at ESquared Hospitality, which owns and operates the BLT restaurant brand.

What mattered more is a child's like or dislike the brand,» said first author Monika Hartmann, Ph.D., who was a visiting scholar at the Friedman School while the study was being conducted.

The study began with a collaboration among the two lead authors — Harrison Brand, PhD, a research fellow in Talkowski's lab, who sequenced and analyzed the genomes of patients with arhinia, and Natalie Shaw, MD, then with the MGH Reproductive Endocrine Unit and now at the National Institute for Environmental Health Science, who was investigating the lack of reproductive development in a few patients with arhinia.

«Grocers can benefit from encouraging healthy shopping practices because they can sell more perishable items like fruits and vegetables rather than tossing them in the dumpster after a few days,» says lead researcher Brian Wansink, PhD, director of the Food and Brand Lab at Cornell University and author of the new book, Slim by Design: Mindless Eating Solutions for Everyday Life, «The benefit to shoppers is obvious; healthier groceries result in healthier eating!»

Earth Days looks at the road to April 22, 1970, to the dawn and development of the modern environmental movement through the extraordinary stories of the era's pioneers — among them Former Secretary of the Interior Stewart Udall, biologist / Population Bomb author Paul Ehrlich, Whole Earth Catalog founder Stewart Brand, Apollo Nine astronaut Rusty Schweickart, and renewable energy pioneer Hunter Lovins.

Mary Bemis, Editorial Director, Insiders Guide to Spas, United States Bonnie Baker, Founder, Satteva Spa and Wellness Concepts, Mexico Dafne Berlanga, Vice President, International Business Development, Oakworks, Inc., United States Herve Blondel, Senior Resort Manager, Rancho la Puerta, Mexico Anne Bramham, President & Founder, American Spa Therapy Education Certification Council (ASTECC), United States Mike Bruggeman, CEO & Chief Formulation Officer, OM4 Organic Male, United States Prof. Jonathan Paul DeVierville, Director, Spa Cultures, United States Debra Duneier, Founder & President, EcoChi LLC, United States Tom Eddington, Principal, Eddington Advisory, United States Mary Elizabeth Gifford, President, Stellar Organic Certification, United States Martin Goebel, Founder, Moebius Partners LLC, United States Nic Goldsmith, Senior Principal, FTL Design & Engineering Studio, United States Tara Grodjesk, Founder, Tara Spa Therapy, United States Kevin Kelly, Founder and CEO, Civana Living, United States Ella Stimpson Kent, Director of Spa, Fitness and Racquet Sports at Sea Island Company, United States Stephen Kiesling, Editor in Chief, Spirituality & Health Magazine, United States Attila Koronczay, General Manager, Eminence Organics, Canada Gilad Saul Lang, Vice President, The Madison Collection, United States Andrea Lomas - Gong, Group Operations Director, Mandarin Oriental Hotel Group, Hong Kong Shel Pink, Founder, SpaRitual, United States Bill Reed, Author, Principal, Regenesis, United States Stephanie Rest, Founder, Caribbean Wellness Education, United States Rianna Riego, Chief Brand and Wellness Officer, CIVANA, United States Daniella Russo, CEO and Founder, Think Beyond Plastic, United States Veronica Schreibeis Smith, CEO & Founding Principal, Vera Iconica Architecture, United States Deborah Szekely, Co-Founder, Rancho La Puerta, Mexico Mark Wuttke, President and Chief Operating Officer, Babor North America, United States

Brian Wansink, PhD, professor at Cornell University, director of the Cornell University Food and Brand Lab, and author of Mindless Eating

I was intrigued by the relevance of this book to my life as a blogger, given that the author is best known for creating the @dknyprgirl Twitter account at a time when few brands had any idea what they were doing on social media.

Julie Spira, a real - life Internet dating expert, dating advice columnist, and bestselling author, will present Dating 2.0: Using Social Media to Increase Brand Loyalty at the iDate 2010 Conference, to be held at the SLS Hotel in Beverly Hills.

The film - length commentary with the director and author is a little too self - congratulatory at times, but it does give lots of insight into the movie's creation; «Brand New Eyes» Music Video; Wonder Soundtrack Behind - the - Scenes Featurette; Theatrical Trailers — Lionsgate.

One daily commitment I have is to check out the post at http://www.thepassivevoice.com, which is branded as «A Lawyer's Thoughts on Authors, Self - Publishing and Traditional Publishing.»

In today's post, we'll take a look at the most basic ways your brand must be executed as a self - published author today.

March 2014: The Platform Blog platform countdown to book pub May 2014: Appearance on Author Hangout, details at www.jelenpub.com May 1, 2014, 5:30 — 7:30, Berrett - Koehler Publishers Book Promotion Forum, San Francisco, CA July 30, 2014: Free Platform Webinar, register at https://attendee.gotowebinar.com/register/3447338748608137730 July, 2014: Author Branding panel, Litquake, San Francisco, CA October 9, 2014: The Twelve New Rules That Build Author Platform webinar Writer Unboxed Guest Post: «The Dozen New Digital Rules Authors Need to Know»

Naomi Klein is an award - winning journalist, syndicated columnist and author of the international bestseller No Logo: Taking Aim at the Brand Bullies.

Paulette Ensign — Radial Diagram Paulette Ensign — Convert Your Content to Cash Tai Goodwin — Build a Business Around Your Book Mike Loomis — Your Brand is More Important Than Your Book Bailey Davis — Building Your Business on Solid Rock Tina Dietz — Opt - in at her website to get How Successful Authors Leverage -LSB-...]

I am great at helping authors to build their brand and extend it on social media.

At the Ask the Lit Coach website, the post «Ask The Lit Coach: The Difference Between Brand and Platform and Why Every Author Needs Both» (June 2012) is answered by Erin Reel with the following summary:

Easy customization = Brilliant branding Color, font and background can all be changed at the click of a button to enable you to proudly display your genre, style and author brand site - wide.

If we take another look at our grandmotherly cookbook author, we can see how she might put all these things together to give readers a really good idea of what she is about and what we can expect from her brand.

Not least was the assertion, which I think Harlequin believed, that the «Harlequin Horizons» brand would be author - facing only — something that any halfway decent trademark lawyer should have looked at and said, «AHEM.

List out some topics or themes that are at the heart of your «author brand».

Join us at #CAC18 to learn to improve your book marketing and promotion skills, build your author brand, and sell more books, located at the beautiful

But they are even better at marketing themselves and their author brand online using free or relatively cheap social media tools.

At the same time, making herself the only relevant author of the «Cocker Brothers» and «Cocky» branded books.

For fiction, the manuscript is usually completed at the time of sale, and so an advance could be used to pay back an author's time, to cover the value of her time during the promotion phase, or to re-invest in her author brand.

Or at least that's what I told myself about my author brand and platform.

Just look at the difference between the sales of «Robert Galbraith» [Rowling's pseudonym] and J.K. Rowling... Literary authors, both traditional and independently published, need to learn how to build brands that resonate with readers.

Denise Wakeman presents Personal Branding With Social Media — 3 Easy Ways posted at The Future of Ink, saying, «Ellen Britt, co-founder of The Future of Ink, share three simple ways authors can use social media to develop and leverage their personal brand.

At Rosinante, we work intensely with developing the brands of the authors we take in, and we have a range of authors who could benefit greatly from RCW's international sales work, such as Caroline Albertine Minor, Stine Pilgaard, Tine Høeg.

Now, let's take a look at how to build a dynamic author brand.

He's scouting for digitally savvy authors at non-publishing events, creating cross-media stories with book, app, and animation components, and constantly looking for new ways to connect with global TV and film partners, the web, and other brand extension opportunities.

This puts brand - building nonfiction books at a disadvantage, as your book would be competing against good review of a pop - culture fiction book in a mass circulation magazine like Cosmopolitan, or a controversial or timely author interview on Oprah!

Social Media 101: Social Media for Indie Authors As an author, you may have been told at one point or another about how important Social Media is for your brand.