What makes celebrities incredible
at building their brands is their ability to seem to be everywhere.
Core Competencies Expert
at Building Brand Awareness • Great Business / Client Networking • Understanding of Competitive Landscape People Centric / Client Acquisition / Retention • Demonstrate Passion to Excel • Strong Marketing Campaign Strategies • Solutions Oriented Business Development • In - store Marketing Initiatives / Events
If you're considering the luxury real estate market, you also need to work
at building your brand.
Not exact matches
HTT, which lays claim to the
brand name «hyperloop» — a futuristic transport system that essentially involves sucking people through a vacuum tube
at high speed — says it is «
building the first commercial line in Abu Dhabi.»
In a recent Google Hangout, Entrepreneur.com's editorial director Ray Hennessey talked with
branding expert Karen Leland and Brad Smith, EVP of customer experience
at Sage North America, about the importance of
building something that lasts.
Building a
brand of love around a movement to end pain and suffering has been part of their drive from day one and here's how they've accomplished it one step
at a time.
If you want to
build a community, if you want to
build a tribe, if you want to create hyper - engaged users that define themselves
at least in part by your
brand, you have to stand for something.
The name Kit and Ace is a reference to the
brand's «aspirational muses»: the young woman, Kit — short for Shannon and Chip's beloved Kitsilano neighbourhood in Vancouver where, a few years ago, they
built a waterfront home now assessed
at $ 57 million — and her hunky beau, Ace.
As for Dick's, downplaying a business that is slipping
at a time it is trying to
build up its online sales and its own
brands, an effort that could benefit from this halo, could also prove to be a sound business move.
On the fifth anniversary of Huffington Post Canada, co-founder Arianna Huffington explains how to
build a global
brand, one outpost
at a time
Blodget: And how do you look
at brand versus direct response because a lot of people will say that digital is fantastic from a direct response point of view - tough to
build brand.
The unicorn claims they have no real competition
at the moment, but the industry is growing quickly and
building brand loyalty early on is a top priority.
In this quick video, Dylan Lauren explains why that decision was important
at that stage of her business — and paramount to
building a luxury lifestyle
brand.
There's
at least one franchise chain that has
built its entire
brand around that kind of localism and independence.
I sat down with Margaret Molloy, the chief marketer
at Siegel + Gale, to talk about what goes into
building a
brand.
But fully half of all automobile
brands are already
building 1 Mbps Bluetooth connectivity into
at least some of their models, says Phil Magney, co-founder and principal analyst of Telematics Research Group, a research and data firm in Minneapolis.
Fortune takes a look
at five
brands that faced criticism in recent months about the pristine
brand equity they had
built.
The author David Betts, a principal
at Deloitte Consulting LLP, concluded saying, «Improving the patient experience can help a hospital improve its financial performance by strengthening customer loyalty,
building reputation and
brand and boosting utilization of hospital services through increased referrals to family and friends.»
At the time of the acquisition, Gores had high hopes of getting Mexx back on its own feet: re-activating the Mexx
brand,
building its e-commerce business, and continuing to develop its European and Canadian operations.
Make it catchy, easy - to - remember, smart, and maybe even funny.Havea look
at some of the most popular
brands in your niche of activity and borrow some inspiration.The process of choosing a name is pretty tough, but make sure that you
build enough confidence to trust your gut instinct and go with the one that feels right.
The allure of «going viral» is that you can garner attention with one red - hot video or
build a
brand when your quirky post about firing everyone
at your company (and rehiring them) hits Facebook.
«Shark Tank» star Daymond John, who
built a billion dollar
brand while living on the tips he made waiting tables
at Red Lobster, has a similar mentality.
At its worst, the 1,850 - room hotel and its 60,000 - square - foot casino was estimated by creditors to be worth at least US$ 360 million, thanks to its historic brand and high - profile location next to the MGM Grand (which was built on the Trop?s former golf course
At its worst, the 1,850 - room hotel and its 60,000 - square - foot casino was estimated by creditors to be worth
at least US$ 360 million, thanks to its historic brand and high - profile location next to the MGM Grand (which was built on the Trop?s former golf course
at least US$ 360 million, thanks to its historic
brand and high - profile location next to the MGM Grand (which was
built on the Trop?s former golf course).
Here's why introverts often excel
at networking and
building strong personal
brands for themselves:
This creates a big opening for guys on the ground, like Buzhunashvili, who can
build brand loyalty one customer
at a time.
Well - known retailer Joe Fresh is among the
brands under the spotlight as a result of Wednesday's
building collapse in Bangladesh that killed
at least 260 people.
«We are extremely excited to be acquiring Qdoba and look forward to working with the management team, employees and franchisees to continue
building the Qdoba
brand,» Lance Milken, senior partner
at Apollo, said in a statement.
However, after I began
building my personal
brand through writing, other opportunities followed, like paid offers to speak
at events around the world as well as on TV, radio, and podcasts.
«Ask which
brands they've
built, and then look beyond the logos,» says Dean Leipsner, chief strategy officer
at Go Smile.
I believe in
building your fans and
brand champions one engagement
at a time.
Of course its vital to do your research, gather the views of your team, look
at your competitors and all the other aspects of
building a successful employer
brand, but you need to keep the momentum up too.
Celenza knows he has to bang away
at the idea that BioSteel occupies a kind of nutritional moral high ground, while
building his
brand in defiance of the efforts of a massive competitor.
Last week
at Entrepreneur Live, top social influencers shared their strategies to
build and grow personal
brands.
That lack of pressure allowed him to
build FUBU
at a pace that made sense — and to ultimately take advantage of marketing triumphs that
built the
brand's popularity in the early part of the century.
At this point, you might want to enlist the help of an outside expert, such as a licensing agent, whose business is
built on understanding the marketplace, analyzing the commercial potential of a character,
brand, or design concept, and then using his or her network of contacts to turn concepts into deals.
Personal
brands rest
at the heart of many marketing strategies, and thought leadership is a natural extension of the ability to
build a reputation.
At this point, I'm not saying yes or no to anything, but we've
built our
brand and our business around being honest and authentic and real, so for me, as long as we can find those things within that world, then yes we can make it happen.
With many companies turning to content to help
build their
brand, some entrepreneurs and CMOs are looking
at the wrong metrics.
«I always liked the tangible element of physically selling something and understanding how you
build and scale a
brand,» says Zak, who before Google had spent four years
at Aéropostale after stints in investment banking and
at McKinsey.
It's all part of a push to
build a more healthful reputation for Frito - Lay
brands, a significant undertaking
at a company famous for bright - orange cheese powder.
At InfluenceTree, Leonard and his team teach you how to
build your
brand, get featured in publications and growth hack your social media following.
«They've been uniquely successful in
building a niche — going from a discount store, essentially, to a high - end
branded retail outlet,» says David Dunne, an adjunct professor of marketing
at the Rotman School of Management.
Let's have a look
at some personal -
brand -
building activities that can help you in business, but also in your personal life:
But such flagship stores can add luster to a
brand and help
build loyal fan bases, which will be critical
at a time when tastes are shifting and competition is intensifying.
An instructor
at Mercer, Canalichio founded the LASSO Academy, dedicated to
building the competency of organizations in the field of
brand expansion and extension.
If there's one thing these companies are best
at, it's the ability to
build an authentic
brand.
Learn more about marketing and
building your
brand by reading guides
at Metapress and X3 Digital.
Donald Trump's remarkable skills
at branding helped
build the Trump empire.
More than 35,000 small and medium - size companies pay
at least $ 25 a month for its software - as - a-service platform, which enables those customers to quickly create an online store, market their businesses,
build their
brand and sell their goods.
Meanwhile, she just flew to China to
build her
brand at a quirky live - streamed event hosted by e-commerce giant Alibaba.