The 128 - year - old beauty
company, known for products such as Skin - So - Soft and ANEW
skincare, has been hit by a triple whammy: the rise in sales of low - priced beauty products
at mass - market chains such as Walgreen (WAG) and Dollar General (DG), the apparent obsolescence of its direct - selling model for beauty items, and ill - advised forays into fashion, jewelry and pricier
skincare products that alienated many customers.
The third annual Green Beauty Barometer survey, commissioned by Kari Gran, an eco-luxe
skincare company that we love
at TreeHugger, has found that more than 60 percent of women now read product labels prior to purchasing — a good first step toward making healthy, ethical choices.