Sentences with phrase «at targeting voters»

No one is totally immune to marketing or political messaging but there is little evidence that Cambridge Analytica is better than other similar PR or political canvassing companies at targeting voters.

Not exact matches

Michael Zimmer, an associate professor at the University of Wisconsin, Milwaukee, where he specialises in privacy and internet ethics, described this as a «particularly problematic» kind of voter targeting that raised broader concerns in the US about «packaging voters like they're consumers».

The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with voter record data held by SCL — with the goal of matching (and thus scoring) at least 2M voter records for targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to voters based on their modeled psychometric scores.

The data was acquired and processed by Cambridge University professor Aleksandr Kogan whose personality quiz app, running on Facebook's platform in 2014, was able to harvest personal data on tens of millions of users (a subset of which Kogan turned into psychological profiles for CA to use for targeting political messaging at US voters).

With regards to the Facebook scandal specifically, Cambridge Analytica are accused of harvesting personal data from 50million Facebook profiles, data which was then used to psychologically profile victims to drive advertising campaigns, targeted at voters in the US elections.

There are good political and social reasons behind making pre-K available to everyone, including the benefits to all children of socioeconomic integration and the fact that middle - class voters are more likely to be invested in programs that aren't narrowly targeted at the poor.

Chris Cillizza and Jim VandeHei have a great article in today's Post, «In Ohio, a Battle of Databases,» that looks in detail at how campaigns work with data behind the scenes to find voters, hit them with targeted messages and ultimately get them to the polls.

Most digital political professionals will think of voter file / cookie - targeting or IP - targeted online ads when the word «addressable» comes up, but more and more cable and satellite TV providers can now direct ads at specific households based on demographic or voter data.

What's impressive is how fast the this technology has has spread: my first detailed exposure to voter - file targeting was at last November's CampaignTech conference, where the company CampaignGrid was touting its ability to deliver ads specifically to potential voters in a district.

Back in August, we looked at a long series of questions the campaign could answer, ranging from the effectiveness of mobile canvassing to the possibility of a voter backlash against highly targeted advertising.

Seats would be won by convincing voters across the constituency, not just targeting action at a few swing voters.

For instance, a campaign might run voter - file targeted ads designed to recruit and persuade local voters, plus geo - targeted Google and Facebook ads also aimed (as best as possible) at local voters.

Perhaps good, despite the fears of many naysayers — targeted messages (in theory at least) help to motivate voters to act, and a more - active citizenry is healthy for democracy in the long run.

Even before the final weekend push, for instance, Democrats had used the Voter Activation Network to target over 50 % more voter outreach than at the same point in the previous midterm campaign (though I was surprised it wasn't higher).

At one of this year's many data - focused Netroots Nation panels, former Obama data guru Ethan Roeder noted something about the effective use of voter - targeting technologies: that's it's less about the data itself, and more about creating a culture of letting the information in...

Particularly, they are terrific at cross-referencing voter databases with consumer marketing databases to find likely supporters in unlikely places and target them with finely - honed messages.

We only had a few minutes to talk, but we got to cover a little bit about how campaigns build target profiles to reach individual voters with messages tailored for them — at least in theory.

And the rise of campaign - tailored self - serve platforms helps candidates far down the ballot buy banner ads and even video ads targeted directly at their voters and their voters alone.

Hi folks, my latest Campaigns & Elections article is up, and it looks at some critiques of the new trend toward using online ad networks to target individual voters through online «cookies.»

My book, Ground Wars: Personalized Communication in Political Campaigns, deals with how American political campaigns mobilize, organize, and target their field operations, using large numbers of volunteers and paid part - timer workers to contact voters at home at the door or over the phone.

And though it's been viewed many fewer times than Yes We Can, in this case it was particularly well targeted, since the voter in question is my sister - in - law, a Linux expert at IBM in Austin.

In Sen. Barack Obama's Iowa headquarters, young staff members sit at computers, analyzing online voter data and targeting potential backers.

Learning from Obama's success in voter - targeting, campaigns on both will try to use data to contact the voters whose appearance at the polls could put them over the top.

[Updated below] A big change in the world of campaign advertising: over the past six months: the practice of targeting online ads directly at voters in a particular district has gone from being exotic to being a standard part of the political toolkit, with serious implications both for the...

His book, Ground Wars: Personalized Communication in Political Campaigns, deals with how American political campaigns mobilize, organize, and target their field operations, using large numbers of volunteers and paid part - timer workers to contact voters at home at the door or over the phone.

Besides the Big Questions for 2012 we talked about yesterday, the current Campaigns & Elections TechBytes column also looks at some targeting options beyond those involving digital cookies and voter databases.

Swing Left is targeting 64 House seats and has activated local, self - organized teams across the country to begin canvassing their respective swing districts — including knocking on doors to survey constituents» concerns, registering new voters at farmers markets and recruiting locals to build up volunteer capacity inside the targeted districts.

Cambridge purports to go beyond the typical voter targeting — relying on online clues like Facebook Likes to give a hint at a user's political leanings and construct a picture of a voter's mental state.

Sen. John McCain, R - Ariz., 5th term McCain is entering his third decade in the Senate, but with a presidential race at the top of the ticket, Arizona will likely be targeted by national Democrats this year who would offer organizational support to drive voters to the polls.

Ed Miliband clearly couldn't share a platform with Nick Clegg while at the same time pursuing a strategy in local elections of targeting past - libdem voters over their «betrayal».

The interesting angle from our point of view was the part — reported early by Yahoo News — that urges the party to create a data infrastructure to power the kind of voter targeting at which the Obama campaign (among others) has excelled.

An obviously relieved and elated Rick Lazio took to the stage at the convention to accept his party's gubernatorial nomination and wasted no time in targeting his Democratic foe, calling on voters to «reject the status Cuomo.»

At the same time, they can be building up data on the electorate by talking to voters one - on - one and developing technologies and procedures to use that data to target their outreach efficiently, effectively and repeatedly.

In the final weeks before Election Day, a scary statistic emerged from the databases at Barack Obama's Chicago headquarters: half the campaign's targeted swing - state voters under age 29 had no listed phone number.

In that case, they're likely throw money at poorly targeted TV campaigns rather than spend time and resources building up a robust field operation or investing in data - modeling and voter targeting.

And it will be no different this fall, when each of the party's presidential nominees — with vastly more resources at their disposal — target specific voter blocs over the Supreme Court in many of the same ways the Senate campaigns will.

Another example: the recent race for an at - large city council seat in the District of Columbia, which saw a candidate using geo - targeted Google content ads to send potential voters to his NationBuilder site.

No amazing new tech has been rolled out recently — text message donating to campaigns is still not in widespread use except for the largest of campaigns, but voter - file targeted ad spending is available for campaigns at all levels on the Democratic side thanks to self - service tools likeDemocraticAds.com.

Briefly, on Oct. 6 during the candidates» first major voter forums in the town of Bedford, Killian took her own crack at Latimer's use of money, briefly targeting him and other longtime politicians for using campaign funds for what she characterizes as frivolous expenses like food and gas; expenses of which there are dozens of in Latimer's most recent disclosure.

Consistent with other Trump campaign figures who denied contact with Russians only to later be exposed as liars, apparently Cambridge Analytica met at least three times in 2014 and 2015 with Kremlin - connected executives from the Russian oil giant Lukoil, who «showed interest» in using data to target messaging to American voters.

For instance, a campaign might aim cookie - targeted ads at its base voters or identified swing voters, while also running geotargeted Facebook Ads to hit particular demographics in the district and Google Ads on key search terms (the candidates» names, for instance).

Railing against the Soviets» «dirty jackboots» all over Europe, and how «Lady Thatcher saved us» from socialism made him sound stuck in a geo - political past, or at least a battered history textbook, not relevant to Conservative defectors, floating voters, and even loyal Conservative voters the party needs to target today.

The strategic judgment must be, that while he is unlikely to hit his chosen target of reducing net migration levels to «tens of thousands» by 2015, his policies will have made enough of a dent that voters will feel that, in contrast to the other two parties, at least the Conservatives tried.

Cambridge was also paid at least $ 6 million for the work it did helping the Trump campaign identify and target voters, finance filings show.

* Barack Obama is showing that his pledge to broaden the traditional playing field is more than just rhetoric, airing his first ad of the general election — a 60 - second commercial re-introducing him to voters — in 18 states, including states like Alaska, North Carolina and Georgia that have been long left off of Democratic target lists at the presidential level.

Jag Singh, the founder of MessageSpace, which buys social media, internet and print advertising and provided services to the Conservative campaign, confirmed the Tories spent less money on Facebook ads rallying their own supporters than targeting ads at soft Labour voters.

Milwaukee Mayor Tom Barrett, a Democratic candidate in the recall election targeting Republican Gov. Scott Walker, stops to talk to voters Monday at Z - Spot Espresso & Coffee in Sheboygan.

At the moment you're probably right that even if Con picked up every UKIP voter, it wouldn't affect the result in those most marginal seats... but it would make a difference in target seats further down the list, and consequently to Labour's majority / largest party prospects.

Bannon oversaw the effort to siphon up Facebook data to create a powerful voter targeting tool and was a top executive at Cambridge when it tested themes such as «drain the swamp» later harnessed by Trump.

I suspect that they will win some of the Labour seats on their target list (and I listed the top 50 in that blog post last summer), but I'm not convinced that there will be that many: their position on Iraq marked them out from the other two parties at the last election, leading them to the high water mark they reached - but Iraq will not be an issue next year and it is hard to see which message they could put out which would resonate with voters in the same way.