All are urged to meet the vendors and exhibitors
at the trade show in person to better understand their business.
Between the extensive education sessions offered and the innovative technology
displayed at the trade show, my eyes are opened to a world of new opportunities.
Being in the video game journalism industry, I've been fortunate to play preview builds of games
at trade shows like E3.
Whether you attend trade shows in your local area or travel to national and even global events, participating in and
presenting at trade shows is a great way to increase brand recognition.
In 2010, I was
working at a trade show and by chance the booth beside me happened to have a fitness trainer on staff who analyzed my body fat.
The other
day at a trade show I learned the life stories of at least three people just by being genuinely interested and present in the moment.
Years later, the lemonade stands led to me selling baseball
cards at trade shows in malls on weekends.
Working for a startup is like jumping into a new family: One day you're strangers, the next you're sharing a house
at a trade show across the country.
My review unit had the leather strap, but the metal strap I've briefly tried
at trade shows seemed to fit better.
This could include your
attendance at trade shows, events or networking groups, visits to relevant places, offices or facilities.
Regardless of how boring or exciting your product is, there are ways to get
noticed at trade shows, if you plan correctly.
Up until that point, I had no significant public speaking experience outside of company meetings and sitting on
panels at trade shows.
I'll be honest, usually the brochures and flyers that I
collect at trade shows gets tossed in a bag and not looked at for months.
However, if you really want to maximize books
sales at trade shows or industry events, just showing up isn't going to cut it.