The high profile of some MATs can also
attract ambitious leaders, as they may enjoy being in an organisation which is seen by some as having greater influence, according to John Carter, of Veredus.
Ambitious school reform movements create a sense of urgency, optimism, and emotional commitment, and they tend to win the backing of powerful political
leaders and the financial support of major philanthropic organizations (who always make those movements look great in their glossy annual reports,
attracting even more supporters).