Sentences with phrase «attract wine drinkers»
Not exact matches
Mateus Light is the latest move in a brand investment worth # 2 million this year in the UK, which seeks to increase the wine drinking opportunities of current Mateus consumers and to attract new wine drinkers, particularly in the young adult category.
http://www.thedrinksreport.com/
Matt Douglas, managing director of Sogrape's UK agency Stevens Garnier told The Drinks Report: «We want to attract new consumers to Mateus as well as giving loyal Mateus drinkers the opportunity to enjoy the wines from this much - loved brand in a new way.