Part of the goal, according to Accolade Wines» Senior Brand Manager Stephanie Hahn, is to
attract younger consumers while modernizing; bringing the winery more into the future as it starts a new chapter in -LSB-...]
Part of the goal, according to Accolade Wines» Senior Brand Manager Stephanie Hahn, is to
attract younger consumers while modernizing; bringing the winery more into the future as it starts a new chapter in Dry Creek Valley.
«Our members» participation speaks volumes about their passion for the continued growth and revitalization of our industry and their excitement about
attracting younger consumers to vending,» said Mathews.
Between the Megane's low price and remarkable performance, the French hot hatch may help
attract younger consumers to the brand and give Mitsubishi that something special it so desperately needs to use in its ads.
In the process, it managed the alienate its traditional base while failing to
attract the younger consumers, according to Bob Phibbs, a retail consultant who operates The Retail Doctor, a Coxsackie, N.Y. - based firm.
Not exact matches
As
young consumers grow more brand conscious, the company hopes its new labeling will
attract them.
They called out the brand's overt attempt at
attracting a
younger, affluent crowd as a strategic misstep that wound up alienating boomers and Gen - X
consumers.
William Grant and Sons has invested # 1.2 million in TV sponsorship with Sky Sports for Grant's Signature blended whisky with the aim of
attracting younger, more discerning
consumers to the blended category.
Mateus Light is the latest move in a brand investment worth # 2 million this year in the UK, which seeks to increase the wine drinking opportunities of current Mateus
consumers and to
attract new wine drinkers, particularly in the
young adult category.
Its dynamic exterior styling and striking interior design are crafted to
attract young, lifestyle - oriented
consumers.
Its dynamic exterior and striking interior design are intended to
attract young, lifestyle - oriented
consumers, extending the appeal of the New Generation i20.
If the publishers can launch a book that
attracts young adults, they can significantly boost this market since this group of
consumer is considerably a large one to make a purchasing decision.
Our analysis of this situation is that in addition to our offers not
attracting consumers in the same way as the Premium Family Set bundles did in Japan in 2013, New Nintendo 3DS gained more attention than Wii U, many of the big titles were released for Nintendo 3DS to encourage
younger consumers to choose multiple Nintendo 3DS titles, and the priority of purchasing the Wii U console decreased.
After the financial crisis, «older
consumers gravitated to more traditional products like whole life, while
younger consumers were
attracted to the guarantees and potential growth of the products,» she adds.