Sentences with phrase «audience demographics of»

Recent trends in the syndication and audience demographics of paid - time programming suggest that the evangelical and fundamentalist strategy in relation to television has also failed.

Not exact matches

Twitter provides you with plenty of targeting options: keywords (either keywords used in tweets, or searched keywords on Twitter), interests, website tags, tailored audiences, device or carrier, TV targeting (users engaged with specific shows), and demographics.

Figure out how you can share your target demographic, and work with accounts of similar sizes to organize giveaways that are valuable to both audiences.

Selling media buyers, especially those focused on mass TV audiences, on the concept isn't necessarily a slam dunk, either, because Blue Ant is trying to push out so many different content formats, which appeal to different demographics and different sorts of advertising strategies.

He or she represents your target audience, but is much more real than a vague description of some demographics.

To her point, today's marketing is driven heavily by a mix of online ads, sponsored content, and search engine optimization — methods that place your content front and center to audiences that can be targeted and managed across a number of demographics.

Utilizing its vast stores of customer data, Facebook allows you to really drill down on your target audience, serving ads only to the demographic you define.

If, for example, you sell high fashion women's business apparel and you contact a YouTube prankster who has a demographic of 10 - to 25 - year - old boys, how relevant is this audience to what you're selling?

This is an audience that spends money and is comprised of a hard to reach demographic that is men 18 to 34.

Though «Daily Show» host Trevor Noah's ratings ticked up in the first quarter of the year and «The President Show» resonated with audiences, if not with some critics, network representatives still remember fondly Stewart's and Colbert's domination of the 11 - t0 - midnight time slot among key demographics pined over by advertisers.

What are the basic demographics of this audience?

We live in the era of the «niche,» when publications, websites, and influencers are all able to reach audiences and demographics that were unknown and untapped just a few years ago.

The move was important to the company because of the audience demographics particularly on those channels.

By tapping into a demographic of shoppers who are attached to their smartphones, e-commerce retailers can become more readily available to their audience than ever before, with many new opportunities for referrals and sales.

These musicians saw the benefit of tying their music to a game that has millions of fans and players, thereby expanding the game's demographic and audience.

Knowing the demographic of the audience is imperative.

It was the second child of Chaitanya (Chet) Kanojia, who sold an earlier venture, which measured television audience demographics, to Microsoft.

When you select a time slot and channel — and therefore audience demographic — there should be a high probability that the majority of the audience can use your product.

Spend some time thinking about the demographics of your target audience and what publications they're most likely to read.

The good news is that the social networks, and broader social ecosystems, provide us with incredible ways to dig deep into not only the demographics and geographics, but also the psychographics of our audience and potential markets.

Scroll down the results page to check the audience demographics and engagement of your visitors.

When you think of your audience, you may first think of it in demographic terms.

Taking a note from the same vein, who is the best indicator of your target demographic other than your website's audience?

That company absolutely nailed the messaging to their target audience (you), and they did it by understanding both the demographics and psychographics of their target buyer.

With ads targeting, you can reach very specific groups of audience based on their demographics, interests, past behavior, and more.

Facebook campaigns are unique - unlike Google, campaigns can be targeted to specific types of consumers based on demographics such as custom audiences, income, home buyers, age, life events, etc..

However, Nielsen has recognized that media buyers, who have struggled to keep up with splintered audiences, have decided to make transactions based off of cost instead of finding a demographic.

They initially targeted urban millennial women, but the audience has grown to include a broader demographic (20 percent of Skimm readers are male), no doubt a reason why, when they closed their Series A funding at the end of last year, they raised more than $ 6.25 million from investors like RRE, Greycroft Partners, and Homebrew, as well as big names like Irving Azoff, the former chief executive of Ticketmaster, and even Chelsea Handler.

Audience Insights allows you to obtain demographic and behavioral data about your audience and that of your compAudience Insights allows you to obtain demographic and behavioral data about your audience and that of your compaudience and that of your competitors.

The first phase of this is making sure you're targeting the right audience in the first place; there are a number of different niche demographics you could target, and the first one you choose may not necessarily be the best.

We didn't have to ask our audience about any of their demographic information, but we've got it broken down into actionable data.

I won't be as confident in the answers as I would if I had real - world experience working with this audience, but the process gives me a starting point to create content without wasting time answering dozens of demographic questions.

And an archive will be available starting this summer where the public can view the ads and get more information on them, such as how much money was spent, the number of impressions they received and the demographics of the audience they reached, Leathern told reporters.

In case you need to gain a maximum exposure of your business, CPM bidding, affinity audience, demographic audience targeting features works well.

of course there is a larger g.ay audience — but that's an admittedly small minority of the overall American demographic.

Much of the information on the demographic characteristics of the regular audience of religious programs again comes from the surveys of the Nielsen Company.

This characteristic becomes clearer when one considers the demographic specifics of the audience of these programs.

As has been noted in chapters 8 and 9, audience research indicates that the broadcasters consistently were watched by a significantly smaller audience than was generally believed; and that this smaller audience was not universally representative of the American population but was a highly segmented one in terms of demographic characteristics.

The plateau reached in 1977 and the demographic characteristics of the audience attained at this point provide a different picture and a different perspective: that paid - time religious programming on television is not a universal model of religious faith for the future but is primarily a specialized programming service for a specialized audience.

Findings of these studies have been remarkably consistent in relation to major demographic characteristics of the religious television audience.

One thing I love about CCDA is that we intentionally represent this diversity of perspective and demographics at the board level, in the conference audience, and among both workshop and keynote speakers.

Because Oak Bottle is in the early stages, Paglione says the company has not pinpointed a demographic, but considers its target audience to be wine and spirit enthusiasts of all kinds.

Any bit of information can be relevant: Demographics, social graphics, conversion analysis, audience insights, and so on.

Evju continued: «There is a lot of good content targeted to this audience that monetizes well, so that helps to boost spending for this demographic.

Of course, advertisers can target by interest as well as by demographics, running ads only on special - interest sites or on special - interest sections of mass - audience and news siteOf course, advertisers can target by interest as well as by demographics, running ads only on special - interest sites or on special - interest sections of mass - audience and news siteof mass - audience and news sites.

One question from the audience, which challenged Mr. Perry on the consequences of Africa's coming demographic growth, hinted at inevitable disaster.

Likewise, I'm a fan of the local radio angle, since it's also usually relatively cheap and the audiences naturally break down by demographic group (you generally know whom you're reaching when you're advertising on a country station, for example).

Cable TV ads, which usually cost less per voter contact than broadcast, particularly if you're also using the natural segmentation of cable audiences (think: Military Channel vs. Lifetime) to reach particular demographic slices with the right messaging.

They will need to be able to reel off voters» preferences for entertainment and leisure time and, conversely, the demographic breakdown of audiences for every major media platform going.

For the second consecutive week, the first two hours of the «Today» show — minus Matt Lauer — surged ahead of the show's main rival, «Good Morning America» — not only capturing its usual lead among people between 25 and 54, the demographic most coveted by advertisers — but among overall audiences as well.