Innovative top - of - funnel content should be useful, enjoyable and inspired — will
your audience get anything from the content, will they be entertained or enlightened, and will they be inspired to take further action?
Even local developers are making games for US
audiences and that really pisses me off so much, not because of nationalism, I have no quarrel with any country and I know they do it to play it «safe», but the idea of simply missing the chance to develop your own market because you want to play with the «big boys» is not only stupid
from a marketing point of view, it's downright dangerous, you CA N'T compete with monster - like comapnies unless you are big enough yourself, you are just gonna
get swallowed and turned into another subsidiary for EA before you
get to make
anything that's worth remembering, and worse, before you make
anything that makes you happy as a developer.
From the developers point of view, it's an excellent position to be in, with an
audience that will remember a game's positives, while forgiving
anything the game
gets wrong.