Sentences with phrase «audience measurement»

The problem is that audience measurement tools haven't caught up to the trend, which makes it hard for publishers to fully take advantage of their audience with advertisers.

Audience measurement company Nielsen said on Wednesday that it's finally able to track how many people are watching Netflix shows like Stranger Things and The Crown, as well as licensed content streaming on Netflix, potentially unlocking a key data set that has thus far eluded the rest of Hollywood.

According to the online audience measurement service comScore, HuffPo Canada has built its audience from about 1.2 million unique monthly visitors — essentially the Canadians who used to read the U.S - based site — to 2.2 million.

The Nielsen rating system, the most widely used television audience measurement tool in the United States, was originally used to measure radio audiences in the early 20th century and is named after its creator, Arthur Nielsen.

Our Media Measurement service uses panel - based mobile surveys to collect audience measurement data for TV, radio, and print.

When the discussion turns to why, when online, which is so targetable, relatively cheaper production cost and contains so many valuable eyeballs, lags so far behind TV ad spending, one of the main reasons given is lack of a standard for audience measurement.

Before Aereo, Kanojia founded Navic Networks, which built technology that offered TV networks tools that use real - time audience measurement data.

Storck says he's unaware of any other third - party audience measurement dedicated to influencers space, though some firms have sought out third - party validation of their reach numbers other ways.

Many inefficiencies in the linear television audience measurement workflow could be vastly improved if we could immediately identify a piece of content or ad displayed on a TV, set - top box, metering device or smartphone app.

Nielsen, the television audience measurement system, is now planning on using Facebook conversations about TV programs in their official metrics.

Television audience data from OzTam Australian Television Audience Measurement [14] indicate that larger numbers of children regularly view television outside these times.

With the general lack of precise, granular audience measurement data, media buying brands, agencies, and media outlets hedge their bets when it comes to advertising spend.

The MRC is a US - based nonprofit organization that reviews audience measurement services and manages accreditation for media research and rating purposes.

From anticipated mergers and acquisitions to content delivery, monetization, online audience measurement methodologies, and the prevalence of smart speakers, nothing is off limits.

Advertising and audience measurement company Quantcast looked at 480,000 searches from 6th...

The Watch segment provides services to media and advertising clients and audience measurement services through television, radio, online and mobile.

If you did this [Channel 4 CEO] David [Abraham], or if in our audience measurement we came up with three mistakes of that magnitude in six months, we would be out of business.»

As more traditional sports owners and advertisers invest in e-sports, Nielsen will focus on sponsorship valuations, investment strategy and audience measurement — metrics that it can compare across traditional sports.

The deal is less important financially and is more a way to reduce the likelihood Disney management will attack the quality of products released by the audience measurement company, according to a report from The Drum.

It will enable faster reporting for ad verification and audience measurement, which will eventually help marketers better optimize live and on - demand advertising, as they do with digital advertising.

From their website: The Nielsen Company is the world's leading provider of marketing information, audience measurement and business media products and services.

Here's the official word... Our audience measurement service is based on a set of panelists recruited through random digit dial.

Advertising and audience measurement company Quantcast looked at 480,000 searches from 6th January to 5th February 2017, to find out which dating apps are most popular across America and who is using them.