Just as it is important to set the
context at the outset by identifying your
audience, it is important to conclude on where you expect to go with the
business in the short and medium term.
If you apply a little creativity, you can find ways to convey this kind of information
in the
context of a current file or relationship, a new relationship with a potential client or when addressing an
audience of relative strangers through media, writing or speaking engagements, social media engagement, seminars, newsletters, advertising or any other marketing or
business development tactics.