Pandora announced this morning it's acquiring digital
audio ad technology firm AdsWizz for $ 145 million, as a combination of at least 50 percent cash, with the remaining paid in either cash or stock at Pandora's discretion.
Not exact matches
Ad tech streams into audio Streaming audio providers are increasingly turning to new marketing methods for audio advertising technology that take advantage of smart speakers and voice search, and with digital audio ad revenue topping $ 1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundan
Ad tech streams into
audio Streaming
audio providers are increasingly turning to new marketing methods for
audio advertising
technology that take advantage of smart speakers and voice search, and with digital
audio ad revenue topping $ 1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundan
ad revenue topping $ 1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundant.
At the recent National Association of Broadcasters conference, CIMM, Kantar Media,
Ad - ID and EIDR introduced the TAXI Complete initiative to advance adoption of Kantar Media's
audio watermarking
technology for persistent binding identifiers into content.
The startup's new
technology uses mobile device sensors for facial and
audio detection that can verify that users engage with the
ads they're served and to incorporate gamification techniques to make viewing targeted mobile
ads a part of the experience of using the app.