It was a bold move, mainly because AdsWizz is one of perhaps three ad tech outfits capable of delivering
audio ads using both data and automation.
Not exact matches
And that
audio is not
used for targeting
ads, he says.
Those who don't pay can still
use the service to listen to music for free, but they have to deal with annoying
audio ads, as well as restrictions on the mobile app that stop them from listening to an album in its proper order.
From his base in London, Ont., Ciccarelli's firm, Voices.com, has established itself as an online exchange where
ad agencies, video producers and other media organizations go to find actors with the precisely the sorts of voices and inflections they need for commercials, mobile apps and other
audio uses.
That's the term for
ads that are bought and sold — and inserted into the
audio stream — automatically
using algorithms based on a user's preferences and activity.
Romney's folks provide stills and clips a la the Chevy Tahoe campaign for director - wannabes to
use in their own creations, and future
ad geniuses can also create their own
audio / video clips as long as they don't break copyright.
Starting today, supporters can
use photos, videos and
audio clips provided by the Romney campaign — as well as their own multimedia content — to produce an official Romney TV
ad.
It also involves robocalls to Pennsylvania voters to «help you welcome your newest Democrat senator» that
use audio from Specter's old campaign
ads -
audio featuring what the NRSC describes as «glowing support» from former President George W. Bush.
The startup's new technology
uses mobile device sensors for facial and
audio detection that can verify that users engage with the
ads they're served and to incorporate gamification techniques to make viewing targeted mobile
ads a part of the experience of
using the app.
Unlike traditional
audio ads — such as those
used by podcasters — these brief
ads were designed to be interactive.