Remember, almost every potential reader will see your back cover — whether in person or online — so both your back cover copy and
author biography need to fit together to really draw in your audience.
There are already far too few publishers willing to invest in nonfiction
authors, who may require years to research and write histories,
biographies, and other works, and in novelists, who may
need the help of a substantial publisher to effectively market their books to readers.»