Your author brand helps you build a loyal audience, create an emotional connection with the readers, stay consistent and effective in your communication efforts.
Building the right
author brand helps you to distinguish yourself from similar authors and to establish a connection with your readers even before your book is out.
Ultimately, developing
an author brand helps readers minimize the amount of time and effort needed to make purchasing decisions.
Not exact matches
The
author David Betts, a principal at Deloitte Consulting LLP, concluded saying, «Improving the patient experience can
help a hospital improve its financial performance by strengthening customer loyalty, building reputation and
brand and boosting utilization of hospital services through increased referrals to family and friends.»
Since then it's been a powerful journey for me — building up a multi-million dollar online media company, speaking all over the world,
helping authors reach the New York Times bestsellers list, advising for billion - dollar
brands, receiving media praise from places like Details magazine and much more.
Ferriss was just appointed to the Scribd
Author Advisory Council and put together a reading list designed to
help inspire entrepreneurs to build their
brands from the ground up.
By
helping your employees build that
brand rather than squelching individuality, you can build an army of very powerful advocates,» says Ted Rubin,
author of Return on Relationship #RonR and Dynamic Signal adviser.
As an
author, speaker, 1 - on - 1 business coach and consultant, John Nemo
helps individuals, organizations and businesses boost their
brand, generate sales leads and increase revenue.
In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't (St. Martin's Press), bestselling
author and communication expert Carmine Gallo explains why storytelling and its power to build emotional connections is increasingly valued in today's workforce and is
helping brands change hearts and minds.
«This is a small study, but it suggests gardens can
help children's diets — even in the snow belt,» said lead
author Brian Wansink PhD, Director of the Cornell Food and
Brand Lab and
author of Slim by Design.
Lead
author Brian Wansink, PhD director of the Cornell Food and
Brand Lab and
author of Slim by Design concludes, «Evoking fear may seem like a good way to get your message across but this study shows that, in fact, the opposite is true — telling the public that a behavior will
help them be healthier and happier is actually more effective.»
Big Boost is committed to
helping authors as well as executives, businesses, nonprofits, retailers, conference organizers and others unleash the unrealized power of eBooks to engage readers through multimedia channels that open up an amazing range of
branding, cross marketing, fund raising and sales opportunities.
In addition to updated versions of Articulate Storyline, Articulate Studio, and Replay, Articulate 360 includes three
brand - new
authoring tools and a host of resources to
help you designing amazing eLearning content.
The popular education
author and speaker recently sat down with TrustED to tell us why school districts need to refocus and rethink their
brand — and how doing so will
help them better serve the needs of students and families.
As a
brand new user of Amazon's
author services, I may have a couple of observations that might
help -LCB- or not -RCB-.
During his time as a book agent (President & Owner of «New
Brand Agency Group»), Mark Malatesta
helped many
authors launch their publishing careers under the name Mark «Ryan» (his stepfather's last name).
Now, with your
help, I can continue to learn, stay connected with fellow
authors, and continue to write content through my
branded book blog, which you
helped me update.
So if you're ready to kickstart your book, check out this
brand new packagewe have to
help authors launch into the world of book marketing!
In working with thousands of
authors over twenty years to
help them build their
author brand, enhance book discoverability and spark sales, we've identified a number of initiatives
authors with minimal budgets can do to attract new readers.
Blogs
help brand authors, increase exposure, and can easily be shared,
helping consistently to increase your following and enhance your promotional efforts.
Rob noted that the
author lacked a strong
brand to
help differentiate her in the marketplace.
She
helped me to define and own my
author brand and showed me, via the CreateThinkDo method, how to integrate this effortlessly into both my books and marketing.
Whether you are a professional service provider looking to build your
brand and find prospects or an
author with talent to spare for
helping your fellow
authors, you can sell your service on the BookWorks classifieds.
Jean Marie Stine's Writing Successful Self -
Help and How - to Books provides a handy guide for
brand - building
authors
When I opened Book Launchers, and started
helping people write, publish and sell a
brand - boosting book, my first ten
authors were people who knew me as a real estate expert.
If you have a common name or the same name as another popular
author, using a pseudonym can
help separate your
brands and reduce reader confusion.
I am great at
helping authors to build their
brand and extend it on social media.
If you want to write under multiple genres, seriously consider whether a pseudonym will
help your efforts in
brand recognition — or if juggling more than one
author persona will be too much.
Collectively, all of these components work together to
help build the
author's
brand, connect with target audiences and over time, convert members of the target audience into buyers.
I my blog article 7 Ways Social Media
Helps Authors we discuss how each post is a reminder of your
brand, message, and growing influence.
With the expansive growth of social media, and tech advances that
help multiply reach and increase access, even the smallest of businesses, with the smallest of budgets (
authors included) are able to grab and hold the attention of their target audiences in a very impactful way — through
brand storytelling.
Using ebooks as marketable content to loyal, new, and potential customers can
help publishers maximize a customer's engagement, expand discovery of
authors and content, and build a strong
brand.
I worked with Claire Wingfield the winner of my Pinterest for
Authors draw to
help her build her
author brand using Pins and Boards.
Now I'm a Bestselling
Author Coach ™ and
branding consultant
helping authors write, publish, and promote their books.
Brand tagline — «International Best - Selling
Author:
Helping Adventurous Souls Live Prosperous and Free»
Mike Loomis has
helped bestselling
authors, aspiring
authors, and publishers with
branding, web, and marketing for over twenty years.
A book marketing company can definitely
help you take your
brand and your platform to the next level; I specifically stress how much I can
help authors with their exposure.
It doesn't
help you to have a huge publishing
brand name stamped on your book if you're not one of that publisher's favored
authors.
Director of Marketing & Co-founder of Born Celebrity,
helping personality - driven
brands like
authors, speakers, coaches / consultants, and celebrities with
brand development and
brand management.
Now Mark is a Bestselling
Author Coach ™ and
branding consultant who
helps authors write, publish, and market their books.
There are a number of book marketing courses that will
help your
author learn how to do everything from leverage Amazon to improve
author branding.
I get constant feedback when I run into people about how «well» and «successful» my book is doing, and in turn, they comment to others about it in this way, which has
helped me build a readership and
author brand.»
I have JFPenn.com for my thriller fiction, and that
helps me separate my two
author brands.
a Bestselling
Author Coach ™ and
branding consultant who
helps authors write, publish, and market their books.
And so we started this
Brand World called Apocalypse Weird and we came out with an overall long range story arc and then we started basically hiring
authors that we knew could write to
help write books in this world and it's something that's really... in the way that we're doing it has never been done before.»
I stumbled upon this post as I was looking for
help creating my own
author brand.
They have plenty of opportunities, some of which we will detail below that
help authors show different aspects of their
brand as
authors.
Your headshot will
help you make a good first impression and promote your
author brand.
All kidding aside for a moment, Kat and I do a lot of brainstorming to come up with new and innovative ways to
help indie
authors spread their names and
brand beyond their existing social network capacity.
* Top literary agents can
help you find the perfect title / subtitle for your book, turn your book into a series or
brand, decide which book you should pitch first, edit your book and / or book proposal, build your
author platform, identify your competition and differentiate you, get you more publicity, and
help build a business around your book (with multiple streams of income).