To keep on track, have a clear goal for your author website (sell books, build a platform, connect with readers), keep
your author brand in mind while you design, and create great value for your readers so they can't help but come back for more.
Because Snapchat Stories only last for 24 hours, Snaps are the perfect way to showcase yourself and
your author brand in small, digestible chunks that won't overwhelm your readers and fans.
(See
Author Brand in the Age of Indie.)
Because you want to get more folks who are not just your friends and family to your book launches and you want to position
your author brand in social media.
Keep
your author brand in mind and post updates on your Facebook Author Page that focus on your writing career: new publication credits, speaking engagements, conferences you've attended, even posts about what inspires you to write.
Ch 8.4
Author Brand in the Digital Age So, it's 12:37 am and I'm awake.
So if readers were asked to describe your personal
author brand in a few words or phrases, what would they say?
Not exact matches
Leader - Chivée is one of the individuals I was fortunate enough to interview for a series on the year ahead, Big Ideas for 2018, where I asked a number of my favorite award - winning marketing experts,
authors, and other thought leaders — as well as some of Firebrand Group's own digital strategy and
branding experts — to recommend one «Big Idea» that companies can take advantage of to get ahead
in 2018.
I've invested
in trademarks, and contracts with
authors, and
branding, and developing scripts, and copyrighting the ideas and art... getting everything ready to go to the next level: TV, movies, other forms of media.
11:30 a.m. - 12:10 p.m.
Brands YOU F**king Love Speakers: Jennifer Fleiss, co-founder and head of business development, Rent the Runway; Hilary Folger, partner -
brand strategy, Lippincott; Daniel Lubetzky, founder and CEO, KIND; and
author, Do the KIND Thing; and Bayard Winthrop, founder and CEO, American Giant Interviewer: Eric Schurenberg, president and editor -
in - chief, Inc..
Finnegan is one of the individuals I was fortunate enough to interview for a series on the year ahead, Big Ideas for 2018,
in which I asked a number of my favorite award - winning marketing experts,
authors, and other thought leaders — as well as some of Firebrand Group's own digital strategy and
branding experts — to recommend one «Big Idea» that companies can leverage to get ahead
in 2018.
Britton is also the
author of the new book YouthNation: Building Remarkable
Brands in a Youth - Driven Culture.
Branding consultant and
author Chris Malone describes the blurry lines of how companies interact with their customers
in the 21st century.
Chief strategist Paul Jankowski, who not only
authored the study, but also the accompanying book Speak America Too: Your Guide To Building Powerful
Brands In The New Heartland, says the proclamation is purposefully provocative.
She's released a series of workout DVDs such as Bodyshred and Body Revolution,
authored a handful of bestselling books about weight loss, and
in 2014 launched a women's and children's activewear
brand called Impact.
Brands: Many big names
in media have suffered «sudden deaths,» as the
authors put it.
But there's a downside as well: self - published
authors don't get the marketing materials provided by the Big Six, and have to work very hard
in order to rise through the ranks, establish their personal
brand, and attract the necessary readership to succeed.
Denise Lee Yohn, a
brand consultant and
author of the book What Great
Brands Do, encourages companies to engage
in authentic philanthropy that ties most directly to their areas of expertise.
«The retailers need to know how much of the beacons they want to use and figure out whether they should crawl, walk or run (with the technology),» said Schafer, who is a director at the National Retail Federation
in the U.S. and
author of
Branded, a book about retailers and social media.
WHO: Scott Davis, managing partner at Prophet, an international
branding consultancy based
in San Francisco, and
author of
Brand Asset Management: Driving Profitable Growth Through Your Brands RATING: 5 «First off, most companies would die to be able to start with a brand as powerful as Dr. S
Brand Asset Management: Driving Profitable Growth Through Your
Brands RATING: 5 «First off, most companies would die to be able to start with a
brand as powerful as Dr. S
brand as powerful as Dr. Spock.
«It's easy to imagine why company
brand managers would stay up all night or wake up
in a cold sweat,» said Karl Gerth, an academic and
author of a book on Chinese consumer behavior.
In it, we asked a number of our favorite award - winning marketing experts, authors, and other thought leaders — in addition to some of our own team of digital strategy and branding experts — to recommend one «Big Idea» that companies can take advantage of to get ahead in 201
In it, we asked a number of our favorite award - winning marketing experts,
authors, and other thought leaders —
in addition to some of our own team of digital strategy and branding experts — to recommend one «Big Idea» that companies can take advantage of to get ahead in 201
in addition to some of our own team of digital strategy and
branding experts — to recommend one «Big Idea» that companies can take advantage of to get ahead
in 201
in 2016.
She is a 25 - year veteran of the marketing field and has
authored 10 books about marketing,
branding, and social media, including the highly popular 30 - Minute Social Media Marketing, Content Marketing for Dummies, Blogging All -
in - One for Dummies and Kick - ass Copywriting
in 10 Easy Steps.
Eric Ries, Entrepreneur &
Author, The Lean Startup Justin Rosenstein, Co-Founder, Asana Alec Ross,
Author, The Industries of the Future Javier Saade, Venture Capitalist; Former Associate Administrator, SBA Chris Sacca, Founder / Chairman, Lowercase Capital Dave Samuel, Co-Founder, Freestyle Capital Julie Samuels, Executive Director, Tech: NYC Reshma Saujani, Founder, Girls Who Code Chris Schroeder, Venture Investor;
Author, Startup Rising Jake Schwartz, Co - Founder / CEO, General Assembly Robert Scoble, Entrepreneur
in Residence and Futurist, Upload VR Kim Malone Scott, CEO, Candor, Inc; Former Director, Google Tina Sharkey, Partner, Sherpa Foundry & Sherpa Capital Clara Shih, Co - Founder / CEO, Hearsay Social Shivani Siroya, Founder / CEO, InVenture Steve Smith, Executive Director, Public Policy Institute, Government Relations & Telecommunications Project, Rainbow PUSH Coalition Jonathan Spalter, Chair, Mobile Future DeShuna Spencer, CEO, kweliTV Katie Stanton, CMO, Color Genomics; Former VP of Global Media, Twitter Jenny Stefanotti, Co-Founder, OneProject; Board of Directors, Ushahidi Debby Sterling, Founder / CEO, Goldiblox Seth Sternberg, Co - Founder / CEO, Honor Margaret Stewart, Vice President of Product Design, Facebook Jeremy Stoppelman, CEO, Yelp Michael Stoppelman, SVP, Engineering, Yelp Baratunde Thurston, Former supervising producer, The Daily Show with Trevor Noah; Co-Founder, Cultivated Wit Stephanie Tilenius, Founder / CEO, Vida Health; Board of Directors, Seagate Technology Richard D. Titus, Entrepreneur; SVP, Samsung Anne Toth, VP of Policy & Compliance, Slack Bill Trenchard, Partner, First Round Capital April Underwood, VP of Product, Slack Max Ventilla, Founder / CEO, AltSchool Tabreez Verjee, Co - Founder / Partner Uprising; Board Director Kiva.org Jimmy Wales, Founder of Wikipedia Hunter Walk, Partner, Homebrew VC; Former Director of Product Management, Google Tristan Walker, Founder / CEO, Walker & Company
Brands, Inc.; Founder / Chairman, Code 2040 Ari Wallach, CEO, Synthesis Corp..
«Trump tried to get as much newspaper coverage as possible [early
in his career], always pushing his Trump [
brand] and the adjective «billionaire» attached to his name or «successful real estate developer» and «rich,»» says Gwenda Blair,
author of «The Trumps: Three Generations of Builders and a President.»
Fran Hauser is a long - time media executive, startup investor and
author of The Myth of the Nice Girl.Best known for her role building PEOPLE.com — one of the biggest media
brands online — Hauser made the leap to early stage investing
in 2014, funding and advising consumer - focused companies such as HelloGiggles, Mogul, The Wing and Gem & Bolt.
This philosophy has allowed me to become a best - selling
author, self made millionaire
in my twenties, international speaker, Entrepreneur's Top Ranked Personal
Branding expert, and partner and host of the largest business show
in America, Business Rockstars; Which is broadcasted on television and tens of millions of screens on airline companies like Delta.
Jay Baer @jaybaer
Author, Speaker and President at Convince & Convert Presenting: How to Use Customer Service to Turn People Into
Brand Advocates and How to Staff Your Social Media Team
in a Changing Marketplace
In this episode of the Tony Robbins Podcast, you will hear from Renée Mauborgne — professor at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute, and author of the best - selling book, Blue Ocean Strategy, which has sold over 3.5 million copies across 5 continents and was recently updated and expanded in 2015 — as she discusses how any business can break away from the competition, build a strong brand, and get the world of social media to start talkin
In this episode of the Tony Robbins Podcast, you will hear from Renée Mauborgne — professor at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute, and
author of the best - selling book, Blue Ocean Strategy, which has sold over 3.5 million copies across 5 continents and was recently updated and expanded
in 2015 — as she discusses how any business can break away from the competition, build a strong brand, and get the world of social media to start talkin
in 2015 — as she discusses how any business can break away from the competition, build a strong
brand, and get the world of social media to start talking.
In his book, X: The Experience When Business Meets Design,
author Brian Solis looks at the way
brands like Sephora, Intuit, and LEGO revamped their customer experience by first creating a map of the customer journey.
In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't (St. Martin's Press), bestselling author and communication expert Carmine Gallo explains why storytelling and its power to build emotional connections is increasingly valued in today's workforce and is helping brands change hearts and mind
In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't (St. Martin's Press), bestselling
author and communication expert Carmine Gallo explains why storytelling and its power to build emotional connections is increasingly valued
in today's workforce and is helping brands change hearts and mind
in today's workforce and is helping
brands change hearts and minds.
As an example, I not only agented this book myself to a major NYC - area publisher, I brought
in Jay and his famous
brand, I brought
in Stephen M.R. Covey for the foreword, and even wrote my own back cover (something most
authors never get to do when working with a major publisher).
I recently interviewed Jay Baer, NYT Best Selling
author, blogger, and founder of Convince and Convert, about his 25 years
in digital marketing, how to create word of mouth, and why irrelevant content might be slowly destroying your
brand.
Eric Ries, Entrepreneur &
Author, The Lean Startup Justin Rosenstein, Co-Founder, Asana Alec Ross,
Author, The Industries of the Future Javier Saade, Venture Capitalist; Former Associate Administrator, SBA Chris Sacca, Founder / Chairman, Lowercase Capital Dave Samuel, Co-Founder, Freestyle Capital Julie Samuels, Executive Director, Tech: NYC Reshma Saujani, Founder, Girls Who Code Chris Schroeder, Venture Investor;
Author, Startup Rising Jake Schwartz, Co - Founder / CEO, General Assembly Robert Scoble, Entrepreneur
in Residence and Futurist, Upload VR Kim Malone Scott, CEO, Candor, Inc; Former Director, Google Tina Sharkey, Partner, Sherpa Foundry & Sherpa Capital Clara Shih, Co - Founder / CEO, Hearsay Social Shivani Siroya, Founder / CEO, InVenture Steve Smith, Executive Director, Public Policy Institute, Government Relations & Telecommunications Project, Rainbow PUSH Coalition Jonathan Spalter, Chair, Mobile Future DeShuna Spencer, CEO, kweliTV Katie Stanton, CMO, Color Genomics; Former VP of Global Media, Twitter Jenny Stefanotti, Co-Founder, OneProject; Board of Directors, Ushahidi Debbie Sterling, Founder / CEO, Goldiblox Seth Sternberg, Co - Founder / CEO, Honor Margaret Stewart, Vice President of Product Design, Facebook Jeremy Stoppelman, CEO, Yelp Michael Stoppelman, SVP, Engineering, Yelp Baratunde Thurston, Former supervising producer, The Daily Show with Trevor Noah; Co-Founder, Cultivated Wit Stephanie Tilenius, Founder / CEO, Vida Health; Board of Directors, Seagate Technology Richard D. Titus, Entrepreneur; SVP, Samsung Anne Toth, VP of Policy & Compliance, Slack Bill Trenchard, Partner, First Round Capital April Underwood, VP of Product, Slack Max Ventilla, Founder / CEO, AltSchool Tabreez Verjee, Co - Founder / Partner Uprising; Board Director Kiva.org Jimmy Wales, Founder of Wikipedia Hunter Walk, Partner, Homebrew VC; Former Director of Product Management, Google Tristan Walker, Founder / CEO, Walker & Company
Brands, Inc.; Founder / Chairman, Code 2040 Ari Wallach, CEO, Synthesis Corp..
Advising the new head of the Boardroom this season will be world - class business minds, including investment guru Warren Buffett, one of the most successful businessmen
in the world; former Microsoft CEO and Los Angeles Clippers owner Steve Ballmer; Tyra Banks, a supermodel, actress, TV host, producer, accomplished businesswoman and CEO of the Tyra Banks Company and cosmetics
brand, TYRA Beauty; actress,
author and entrepreneur Jessica Alba, the founder and chief creative officer of The Honest Company and Honest Beauty; and Schwarzenegger's trusted confidante and nephew, prominent entertainment attorney Patrick Knapp Schwarzenegger.
In an economy that is still struggling to recover from financial crisis, Millennials are slower to achieve financial independence, even those that have high - level degrees,» says Dan Schawbel, Founder of Millennial
Branding and New York Times bestselling
author of Promote Yourself.
, a training and consulting agency specializing
in social media,
branding, and digital marketing, Moore is a jack of all trades marketing professionals who lists keynote speaker, trainer, consultant, and
author as of few of her many titles.
Recognized as a «
branding expert» by the Associated Press, Fortune, and Inc. magazine, she is the
author of Reinventing You: Define Your
Brand, Imagine Your Future and her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, was released
in April 2015.
CMO of Branderati and
author of Think Like Zuck, EKaterina Walter explores the emerging employee advocacy movement
in this post: Want to find
brand ambassadors?
Join
author and columnist, Michael Wolff
in a unique conversation about the adaptability of the TV business and the search for
brand value.
She has
authored a dozen books about marketing,
branding, social media, copywriting, and technology and is the founder and editor -
in - chief of Women on Business, a blog for business women.
Don't forget, EVERY
author / agent / publisher who markets via the US emergent
brand is responsible for this culture of abuse — those who did not participate
in it, stood by silently as it happened.
I am targeting a very specific and small gorup of
author / speakers who have attached themselves to the US emergent
brand in ways that are toxic and not theological.
As I had covered Xn carnage for the Door from 1994 till the rag shut down the website
in 2008, I «thought» (silly me) that they'd welcome my critique so they could avoid becoming like those
branded Christian celebrities / religious rock stars we had both satirized only to become that which they once despised once they hit the
author / speaker circuit.
However, if you are
brand new to the subject of a nonviolent atonement, a book like this might be just what you are looking for to introduce you to the various views and available
authors which are out there
in this important topic.
Private label can have many benefits for distributors, but it can also create challenges, including putting a strain on relationships with manufacturers, says JB Steenkamp,
author of Private Label Strategy: How to Meet the Store
Brand Challenge,
in Private Label & Channel Conflict.
By Staff Reporters NEW YORK — On the night before Kosherfest, nearly 100 world - renowned kosher food personalities, cookbook
authors,
brands, and kosher foodies honored eight kosher food industry pioneers who have each achieved significant milestones
in the kosher food industry.
During a three - day footy-fest
in Sydney, the
author didn't have much luck convincing two mates that the NFL game measured up to two Australian
brands
Here is a clip of The Today's Show interviewing Narmin Parpia,
author and inventory of the Potty Training
In One Day book and Potty Scotty & Potty Patty
brands.
In Focus on LinkedIn,
author Richard Lowe Jr. offers some advice for how to use this crucial piece of writing to establish your
brand.