Sentences with phrase «author brand positioning»

Here's how to create an author brand positioning statement you can be proud of:

Here's how to create an author brand positioning statement you can be proud of: Like a kid in a candy store, I used to love

Not exact matches

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Now, if you've been paying attention to marketing, you're aware of how an author should find their target audience, craft a positioning statement, build a brand, etc..

Even sub-brands — that target multiple genres and different pockets of readers with distinct colours, types of imagery, logos, different promises, and different positioning — are a possibility as you continue to grow your author brand over time.

A well - defined author brand acts as a guidepost by which you position and gauge all your activities, objectives and goals.

When you create a powerful author brand, it positions you as the go - to source for a specific need.

Does your author - brand position you for success?

In some campaigns our focus is on enhancing name and brand recognition to position authors as experts in their field, and to lay the framework for speaking and other opportunities.

However, all authors can use infographics in creative ways to promote their brand, position themselves as an expert in a particular area and to attract attention to their author page and social media links.

The second, addressing marketing issues like «positioning» and «branding» for authors, was built on a Powerpoint presentation.

Fairly innocuous at first, it would seem this author is positioning herself as the only relevant author in «Cocker Brothers» and «Cocky» branded books.

Because you want to get more folks who are not just your friends and family to your book launches and you want to position your author brand in social media.

I teach and speak on the subject of book publishing and book marketing, and regularly consult with authors, entrepreneurs, publishers, and brands on their book proposals, market positioning, brand and content / social media strategies.

Author Website, authors, book launch, book publishing, books, branding, free publishing, goals, lulu publishing, market position, marketing, Marketing Plan, promoting, Self - Publishing, sell your book, selling, social media

As a member of the CD Baby family of brands (the world's largest online distributor of independent music with over $ 300 million paid directly to artists), BookBaby is well positioned to help publishers, agents, and authors reap the maximum profits in the eBook marketplace.

4 Branding of the Author as the pivotal point is ground zero in marketing and positioning.

As a member of the CD Baby family of brands (the world's largest online distributor of independent music with over $ 280 million paid directly to artists), BookBaby is well positioned to help publishers, agents, and authors cope with the new realities of eBooks.

Current Position, Organizations: CEO, Lucid Brands (www.lucidbrands.com) / Founding Faculty, SVA MPS Branding Program / Artist / Author

She is also the author of The Little Black Book: A Lawyer's Guide to Creating a Marketing Habit in 21 Days, The Little Black Book on Law Firm Branding and Positioning for Small to Midsize Law Firms and co-author of The Little Black Book on Law Firm Marketing and Business Development... Everything a Managing Partner Needs to Know.

Beverly Harvey is a Reach Certified Social Branding Analyst, Reach Certified Personal Brand Strategist, 360Reach Certified Analyst and is the author of «Landing An Executive Position: Proven Job Search Strategies Than Win Offers.»

Guest Post by Meg Guiseppi Meg Guiseppi Meg Guiseppi, CERM, CMRW, CPBS, COIS, CSBA, CBAA, CPRW, CEIC, is CEO of ExecutiveCareerBrand.com and author of 23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land, has been partnering with senior - level and c - suite executives for 20 + years to help them differentiate and strategically position their unique ROI for today's executive job search, and Land a GREAT - FIT New Gig!

It focuses on the essential points of the author's experience that are especially relevant for this marketing communications manager position, such as «substantial background of brand marketing» and «strong orientation to eCommerce strategies.»