Sentences with phrase «author brand thing»

Very much this author brand thing is important.

Not exact matches

«Other people have to be able to speak for your brand,» says Jonah Berger, author of Contagious: Why Things Catch On (Simon & Schuster, 2013) and the James G. Campbell Associate Professor of Marketing at the Wharton School of the University of Pennsylvania.

11:30 a.m. - 12:10 p.m. Brands YOU F**king Love Speakers: Jennifer Fleiss, co-founder and head of business development, Rent the Runway; Hilary Folger, partner - brand strategy, Lippincott; Daniel Lubetzky, founder and CEO, KIND; and author, Do the KIND Thing; and Bayard Winthrop, founder and CEO, American Giant Interviewer: Eric Schurenberg, president and editor - in - chief, Inc..

Twitter headers and color combinations count as does the style of things you post) = Author Brand

As a self - published author, there are some things that you can do to improve your business, further your brand, and hopefully make more money by selling more books.

A good cinematic book trailer is the type of thing that potential readers will want to share with their friends, literary websites will want to write articles on, and brands the author as a professional with a multimedia digital marketing campaign, a force to be reckoned with.

I was educating each new client about things like marketing, branding, author websites, pricing... everything else publishing related, and spending too much time answering the same questions.

Whether you're an author, a blogger, a comedian, or an evangelist — or some other business or brand trying to get your message across — building a platform online is one of the most important things that you need to do.

Rachelle Gardner asserts that an author brand is simply two things — the author name, and genre.

Whether you are a brand new author just trying to figure things out or a veteran self - publisher, one of the most important decisions you will need to make about your books is how to distribute them.

If we take another look at our grandmotherly cookbook author, we can see how she might put all these things together to give readers a really good idea of what she is about and what we can expect from her brand.

Doing these things while writing your books and building your author brand will give you higher levels of joy, happiness, and fulfillment along the way.

Joanna: The other thing I finally wanted to ask you before we finish, one of the things that we talk about as authors is the author brand, and about focus, and one of the things that strikes me about your many, many income streams is it's not very focused, so in a way, you've got diversity, but you're not really focused.

It's the kind of thing that's easy to get motivated about and realize, but that goes straight out the window the second you see another brand new author hit the Top 100 with their first book, haha.

This goal is so far outside the norm in publishing today that there is no room at all for an author who even cares about these things (except in the brand new world of on - demand publishing).

One of the other important things around selling for authors is obviously the book cover and the branding of the book cover.

Yes, it may help to have an author following or an author brand or an email list but all these things are secondary to the actual process of you starting.Continue Reading

As an aspiring author, it can be hard to establish my «brand self» while still keeping things personal and true to my life.

Instant recognition is a powerful thing, so why not let it work for you when you build your author brand?

It's pretty vague, but the first thing to remember is this isn't what's on your mind — it's about your author brand — you the author and your books.

And when it comes to reinforcing your author branding it also doesn't just mean your books themselves, this should also include your social media, your blogs, other things that potential readers might see.

I've spoken to many authors during my time in the publishing industry and the authors who have clearly leveraged their book to accelerate their brand building, all had one thing in common.

Also, now that Amazon provides the ability to make and maintain an Author Page, which which is a great help in managing your brand, some odd things happen.

But, one thing all successful authors have in common, is that they sell their brand, not just their book.

Your author brand is determined by several things, including your writing voice, personality and the way you communicate visually on your website and social media profiles.

Mark also looks at some examples, drawn from his conversation with Steena, about how an author can be authentic without revealing too much personal information, and then he asks the listener to consider how they might apply similar things to their own author brand.

When people buy a Dummies book, they don't even care who the author is, they are buying the brand that «makes things easy for people like me.»

Yes, it may help to have an author following or an author brand or an email list but all these things are secondary to the actual process of you starting.

One of the first things we're taught in any author branding class is our tagline — and boy there's a variety of them out there!

While I have that opinion with some of the things from offerings of the «name brand» authors and publishers, most of that opinion is because the genre is not for me.

So to make things a bit easier — and because there is such great potential for authors building their brands and platforms — I have simplified the process from sign up to book promotion below.

My favorite thing to do is create full author packages with a website, cover art, social branding, book trailers, display / video ads and merchandise / promo materials (bookmarks, postcards, t - shirts, etc.) all at the same time with a consistent aesthetic from the ground - up.

6 Things Every Author Website Needs via apt design — Whether you're a brand - new author or a best - selling veteran, having a website to promote yourself is criAuthor Website Needs via apt design — Whether you're a brand - new author or a best - selling veteran, having a website to promote yourself is criauthor or a best - selling veteran, having a website to promote yourself is critical.

Although book promotion is tangentially related to book sales, it is not the same thing, and there's no guarantee that even the most successful book promotion campaign (which is designed to build the author's brand and raise the visibility of the book) will result in increased book sales.

I mean, for me, the writing was a creative thing, and I'm doing book covers and creating ebooks, and I'm working with some really talented authors on branding and different things: it's a creative process for me, so whether it's writing or doing this, it serves the same need that I have to be creative.

Tell your author brand story: Create a biography that defines you as a person, tells your reasons for becoming an author, and that mentions some of your passions and things that motivate you.

Kimberley Grabas, founder of YourWriterPlatform.com, offers an awesome tutorial on building your author brand, including a «Brand Identity Checklist» for more things to consider as you polish your online presbrand, including a «Brand Identity Checklist» for more things to consider as you polish your online presBrand Identity Checklist» for more things to consider as you polish your online presence.

What's more, the paper goes into areas it probably doesn't need to tackle — using the unverified estimates of «Data Guy» at Author Earnings — to talk about the importance of a strong brand and consumer connection, things that trade publishers understand well.

There is no doubt that certain brand name authors far outpace their publishers in recognition and attention stakes, but in general, for the vast majority of authors that is not the case, and even for those authors who do surpass their publisher, when the publisher can do such things more effectively, more efficiently and has a competitive advantage in doing them, the sensible thing to do is to trade some margin and let them do it.

If there is one thing new authors SHOULD be doing, it's branding themselves on social media.

-LSB-...] first thing I suggest is getting your list of keywords that you created for your author brand.

The purpose of this site is to teach artists and authors the lessons I've been learning from internet entrepreneurs: things like how to make a brand image, how to build a platform, and how to increase engagement with fans.

In writing circles, we tend to hear a lot about your «author brand» or your «author platform,» which are very important things to pay attention to.

2018 Update: I often share book marketing tactics or «hacks» without fully explaining my entire creative ideology, which can lead people unfamiliar with my brand to confuse me with other authors who are doing unscrupulous things.

Design helps create your brand — I've run into one thing with my indie writer and small publisher clients — the authors often do not want to see their name large on the book.

Preston added: «Amazon started off asking for just outrageous and untenable terms and I do think our Authors United campaign did put a lot of pressure on them to solve this thing quickly as they were obviously doing damage to their brand.