Our social media influence and marketing experience ensures the best results for your launch party, your social media expansion, or
your author branding efforts.
This can actually be detrimental to
our author branding efforts.
Not exact matches
Blogs help
brand authors, increase exposure, and can easily be shared, helping consistently to increase your following and enhance your promotional
efforts.
If you want to write under multiple genres, seriously consider whether a pseudonym will help your
efforts in
brand recognition — or if juggling more than one
author persona will be too much.
Business packages include several services designed to support your
efforts to communicate your message, drive discovery, and build your personal
brand, such as the
Author Profile Video, the Social Media Coach, and the Archway Speakers Bureau.
Enhance your marketing
efforts and solidify your
author brand with these professionally designed promotional print items.
It's also worth noting that
authors who have spent time,
effort, and money on building a readership exclusively on KU have little to no
brand recognition outside of it, so many who do leave are immediately hit with a lack of sales through other channels and are forced back because, hey, a writer's got ta eat, too.
The company, long known for its awareness - raising
efforts for self - published and small press titles, has added a
branded app and ebookstore to its list of services for
authors.
Griese points out that, according to the law of averages,
authors who use a subsidy publisher will not make money on their books, although other benefits (credibility, speaking engagements, building
brand, and so forth) may well accrue, rendering the book publishing
effort worwhile.
Ultimately, developing an
author brand helps readers minimize the amount of time and
effort needed to make purchasing decisions.
Well, the «
author brand» is really no different to a small business, and what applies there has a direct application to your personal
brand - building
efforts.
The whole notion of a joint
effort bridging traditional and indie publishing, especially in establishing the
author as a
brand to attract readers seems to be a rather smart approach.
With the blog, your content is already aimed at maintaining interest in your
author brand; a natural fit for your email marketing
efforts.
Your
author website should focus on building your
brand and establishing a solid fan base so that all subsequent marketing
efforts become that much more effective.
Nowadays the bulk of
author brand building happens online, but in - person contacts can provide opportunities to support your virtual
efforts.
Ramping up your multi-media
efforts and allowing people to associate a voice to your name is the quickest way to build your
brand as an
author while cementing your public image.
You have a well - designed, professional site, and you actively update the contents so that it continues to function effectively as the hub of your
author brand, fan base building, and online marketing
efforts.
Effective
branding is foundational to the development of your
author platform and your audience - building
efforts.
Your marketing
efforts will be focused on the most promising leads, and your customers are more likely to spread the word about your
brand (yes — if you are a self - publishing
author, you are a
brand too).
Your time isn't better spent on your Amazon sales page or cover design... you can perfect that in a couple of hours... to be successful in self publishing, you need to spend time and
effort building your
author brand and you need to be prolific.
Your
author brand helps you build a loyal audience, create an emotional connection with the readers, stay consistent and effective in your communication
efforts.
Americans elevate legitimately published (in contrast to self - published which can be the kiss of death for your
brand)
authors to a special status and attorney PR and law firm marketing
efforts are even more effective when an attorney has
Author Status.
• Developed and maintained ECM software for ADP, Willis, Bank of the West and Stonewall Kitchen • Created UX Design Prototypes for appliances such as Kodak Scan Station, iPhone, and Apple iPad •
Authored weekly blog as a component of a comprehensive marketing
effort to increase
brand awareness • Determined needs and wrote proposals for custom integration and enhancements to the Treeno software