Sentences with phrase «author branding strategy»

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Leader - Chivée is one of the individuals I was fortunate enough to interview for a series on the year ahead, Big Ideas for 2018, where I asked a number of my favorite award - winning marketing experts, authors, and other thought leaders — as well as some of Firebrand Group's own digital strategy and branding experts — to recommend one «Big Idea» that companies can take advantage of to get ahead in 2018.

Bruce Philp is a brand strategy consultant and author of Consumer Republic, winner of the 2012 National Business Book Award

11:30 a.m. - 12:10 p.m. Brands YOU F**king Love Speakers: Jennifer Fleiss, co-founder and head of business development, Rent the Runway; Hilary Folger, partner - brand strategy, Lippincott; Daniel Lubetzky, founder and CEO, KIND; and author, Do the KIND Thing; and Bayard Winthrop, founder and CEO, American Giant Interviewer: Eric Schurenberg, president and editor - in - chief, Inc..

Finnegan is one of the individuals I was fortunate enough to interview for a series on the year ahead, Big Ideas for 2018, in which I asked a number of my favorite award - winning marketing experts, authors, and other thought leaders — as well as some of Firebrand Group's own digital strategy and branding experts — to recommend one «Big Idea» that companies can leverage to get ahead in 2018.

Advantage charges $ 25,000 to $ 30,000 for its Authority Marketing System, a comprehensive and aggressive marketing strategy meant to create a «larger - than - life brand» for authors and make them seem «omnipresent,» according to its website.

In it, we asked a number of our favorite award - winning marketing experts, authors, and other thought leaders — in addition to some of our own team of digital strategy and branding experts — to recommend one «Big Idea» that companies can take advantage of to get ahead in 2016.

In this episode of the Tony Robbins Podcast, you will hear from Renée Mauborgne — professor at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute, and author of the best - selling book, Blue Ocean Strategy, which has sold over 3.5 million copies across 5 continents and was recently updated and expanded in 2015 — as she discusses how any business can break away from the competition, build a strong brand, and get the world of social media to start talking.

-- Jacquelyn Ottman, Author of The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding

While this strategy works just fine for large publishers that already have established brands and get thousands of shares on any new article they publish (such as Mashable or TechCrunch), a more pragmatic approach is needed for just about every other business.It's true that getting quality inbound links starts with great content on your client's website, but the missing link is getting journalists, contributors, authors, and editors at quality publications to become aware of that content so that they can link to it when writing relevant stories / articles.

Private label can have many benefits for distributors, but it can also create challenges, including putting a strain on relationships with manufacturers, says JB Steenkamp, author of Private Label Strategy: How to Meet the Store Brand Challenge, in Private Label & Channel Conflict.

We handle every detail, adding in branding essentials like a sleek author website and social media strategy.

That means you need your author brand to appear on the big 4 social networks and learn the author strategy to use them together for greater impact.

In the meanwhile, I've been kicking around the idea of how to freelance with a handful of authors in a partnership similar to this... I've worked with several indie authors to create virtual marketing strategies and to teach them about branding themselves and what I've discovered is that often authors whose work I believe in the most generally don't have the time or aptitude for marketing themselves effectively.

You'll also receive regular email updates, packed full of book marketing strategies, author brand building ideas and even some technology tips (minus the geek - speak!).

Determining your author brand and identifying your target audience will also come in handy with both your book marketing strategies and with dealing with an agent.

Whether you're a brand new author or have been selling books by the thousands, you've never seen these book marketing strategies anywhere else.

This is why they are going to lose those midlisters to self pub, because then the author can use a more sensible strategy to build their brand.

We build brands and loyal communities of readers for authors, and create and design author websites to help authors build the foundation of their digital strategies.

If you have the time, bring the strategy and the platform can serve as a part of your author's brand.

Author brand building is a long - term strategy.

D'vorah offers programs for nonfiction authors interested in growing their brand and their book sales through online book marketing practices and strategies.

Whether it is explaining how to create a brand or what event marketing opportunities there are in today's market, Diane, using her 20 + years of marketing, spends countless hours making sure authors are well informed and ready with customized strategies.

As a hub for all your book - related promotion — from links for purchasing your book to excerpts to tease your audience and build interest; and press releases and other digital media vital to your marketing strategy — a dedicated website is one of the most effective ways to encourage sales of your book, help keep your message focused, and maintain consistent author branding.

Add on the strategy of building an email list of readers who love your work and you'll be able to launch and grow your author brand to new heights, with the aim of becoming a full time writer.

I'll tell you what I'm planning for my new book and why, but first I'd like to point out that I've interviewed two brand new self - published authors this year who had wonderful book launches with very different pricing strategies.

I believe that this should be an important part of your marketing strategy to ensure your author name, your brand is not being misrepresented or coming back with errors like it did in my case.

Filed Under: Brand Strategy, Branding, Self - Publishing, Successful Author Tagged With: Brand Strategy, Branding

Building up your brand and reputation as a valued author is an important part of your marketing strategy.

Our focus is on building the author brand, ensuring that all of our authors receive bestseller treatment through a strong marketing strategy and the knowledge that the Manatee Books team are there to support them through the entire publication journey.

I'm going to share with you several brand new strategies for success that work like magic for ebook authors and publishers and how you can apply them tonight and start selling more books tomorrow!

Teaching authors to think like brands by combining traditional, digital and social media marketing strategies that help books sell.

I teach and speak on the subject of book publishing and book marketing, and regularly consult with authors, entrepreneurs, publishers, and brands on their book proposals, market positioning, brand and content / social media strategies.

There are many successful authors who follow different types of marketing and branding strategies, and many unsuccessful authors who have copied them to no avail.

Through our one - to - one sessions, we build your author brand and find your keywords, which are used to develop a marketing strategy.

Along the «If it ain't broke don't fix it» lines, this strategy has worked well & if the author has / had a known brand / name, an ad in national mag / newspaper announcing «Pre-order» isn't / wasn't uncommon — Anne Rice's publisher did this recently for her latest that just came out (or is coming out this w / e).

With extensive experience in marketing research, social media coaching, brand consultation, and promotional strategy, Anne Marie brings to Robson Green a passion for developing unique marketing and promotional strategies tailored to engage an author's target audience.

, it's critical that you start implementing a visual strategy for your author brand.

Filed Under: Author & Book Branding, Blog, Platform Building Tagged With: author brand, brand identity, visual stAuthor & Book Branding, Blog, Platform Building Tagged With: author brand, brand identity, visual stauthor brand, brand identity, visual strategy

Designing a visual strategy for your author brand doesn't have to be overly complicated to be effective — but it does require some forethought and planning.

Combine quick wins (like setting up a social media account) with longer - term strategies (like developing your author brand or outlining your writing goals for the next 5 years).

Authors are brands Really they may well be the only brands publishers have unless they manage to create a sensible strategy around their own names like Tor.com, Mills & Boon and Osprey have.

These results are not typical and these strategies may or may not work for other author brands.

A focused brand - building strategy, with the help of a good book publicist, can turn a non-fiction author into a recognized thought leader, who then becomes a sought - after speaker, media commentator, and professional consultant.

Authors can take this opportunity to learn other strategies and platforms to «keep their book alive» and get their product / brand in front of their buying public.

Register today so you'll be ready for Monday's line - up of experts who will be sharing ideas, tips, and strategies for selling more books and building your author brand during next week's travel - free 4 - day online event.

Here are some book and author publicity and promotion strategies we've used to help authors grow their business, brand, and book sales.

Each author needs a unique brand, strategy and vision of online success.

And if a picture is worth a thousand words... A strong visual strategy is an essential part of developing a powerful and successful author brand.

You'll receive regular email updates, packed full of book marketing strategies, author brand building ideas and even some technology tips (minus the geek - speak!).