Sentences with phrase «author name combination»

Book sales are reported based upon the book title and author name combination.

Not exact matches

She will explore her strategy behind selling at higher price points; taking advantage of the global market via a combination of licensing and self - published translations; diversifying her author portfolio by branding two names (Bella Andre and Lucy Kevin) in two distinct sub-genres; entering the audio book market as an indie; and the surprising lessons she's learned about metadata.
A brand is defined by Philip Kotler, the author of Marketing Management as, «a name, term, sign, symbol, or design or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competitor.»
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