She will explore her strategy behind selling at higher price points; taking advantage of the global market via a
combination of licensing and self - published translations; diversifying her
author portfolio by branding two
names (Bella Andre and Lucy Kevin) in two distinct sub-genres; entering the audio book market as an indie; and the surprising lessons she's learned about metadata.
A brand is defined by Philip Kotler, the
author of Marketing Management as, «a
name, term, sign, symbol, or design or a
combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competitor.»