Examples include: testimonials already secured by celebrities, famous
authors, or other influential people; firm commitments (sometimes in writing) from influential people to help promote your
book to their audience when the time is right; you having a massive mailing list or social media following; you having a website and / or blog with massive traffic and / or comments (with the numbers to prove it); your own radio show, TV show, or syndicated column; past and
upcoming media appearances; past and
upcoming speaking engagements in front
of lots
of people; pre-sale commitments from corporations or organizations; having your own publicist or being able / willing to
hire one.