I took part in a 16
author promotion back in November.
Not exact matches
Stiff competition from Pirates and Hangover; the scaled
back promotion from the studio; or this
author's hypothesis: Parents are putting their needs in front of their kids.
While it's true that not every successful
author (indie or otherwise) falls
back on a mailing list for
promotion, it's a tool that has helped numerous
authors go from obscurity to making a living with book royalties.
Publishers will often overprice their books in an effort to make their money
back, but that makes it a long, hard road for
promotion (which they'll expect you, the
author, to cover).
If your primary goal during a
promotion is to maximize royalty revenue for you, the
author or publisher, then you'll be interested to hear that $ 3.99 has replaced $ 4.99 as the best performing price point for
author earnings since we looked at this
back in 2015.
For fiction, the manuscript is usually completed at the time of sale, and so an advance could be used to pay
back an
author's time, to cover the value of her time during the
promotion phase, or to re-invest in her
author brand.
-- book clubs — book signings — swag (bookmarks, pens, postcards, etc)-- guest blog guest blog guest blog (and not only about your book and how wonderful your toenails are)-- interviews (give and do for others)-- don't argue with reviewers (from The
Author CEO Naomi Blackburn)-- giveaways,
promotions, etc. — email newsletter (aka, email marketing)-- Give
back, for fuck's sake.
They can simply suggest that
authors engage in online book
promotion, and then step
back and wait to see the results.
Ipso is latin for self, so we thought it's kind of a way to lead
back to the
author, because it's a way of assisting the
author in their
promotion.
Another big problem I see with first time
authors, is that they don't even consider any marketing or
promotions until the book is coming
back from the printer.
Generally, romance
authors are plowing 10 % of their earnings
back into
promotions and lead generation activities to find new readers.
As many self - published
authors — and even traditionally published
authors — are discovering, a lot of the work of book
promotion and marketing falls
back on the writers.
Every month Amazon send out the royalty money, and I'll bet a good percentage of it comes right
back as the
authors spend it gifting books for
promotion and buying stuff from Amazon they'd never have considered if they weren't on the site all the time.
In fact, free book
promotion carries with it the new obligation that requires the best quality and love - at - first - sight storyline for an emerging
author who does not have any certificates
backing up their resume.
• Enhanced in - store seamless connectivity to enjoy free Wi - Fi, with More In Store content
promotions exclusively for Nook owners • Improved opening of eBooks and ePeriodicals • Improved response to Reading Now and Settings buttons • Current reading page and bookmarks on all eBooks are properly saved when you power your Nook off • Eligible LendMe eBooks in your library have LendMe flags • Easier navigation of daily subscriptions with issues rolled into one folder • Improved «
back» button functionality for navigating eBooks and ePeriodicals • Personal files downloaded and displayed in My Documents can be sorted by
author and title • Overall system improvements and battery optimization.
Once upon a time, when a big, traditional house published a book, the
author just sat
back and relaxed while the publisher did all the marketing and sales
promotion.
Sophisticated
authors will look
back at
promotions over a 3 or 6 month window to aggregate the full effect, and corresponding full cost of their promotional activity, to account for the lag.
A:
Back in the late 1990s I published my first book with a small e-book publisher and discovered that
authors were responsible for all of their own
promotions...
But, somehow, I'd feel more comfortable with book
promotion projections that were
backed by living, breathing
authors who are here with us now.
Other successful marketing and
promotion strategies included newsletters, hiring public relations help, contests, giveaways,
author events, commenting on other blogs with a link
back to the
author's website, and cross-promoting with other
authors.
Back to the main point: indie
authors and self -
promotion.
Tags:
back matter marketing,
author promotion, book marketing, book
promotion, self publishing,
author marketing
Topics:
back matter marketing,
author promotion, book marketing, book
promotion, self publishing,
author marketing