Smith Publicity has promoted hundreds of business authors, perfecting book marketing techniques and
author promotion strategies that have worked time and time again.
If you'd like to set up a phone meeting to discuss potential
author promotion strategies and your goals, we are available for a free 10 - minute phone consultation, by appointment only, Monday through Friday, between 8:00 AM and noon Eastern Time.
Not exact matches
Bill Carmody, CEO of innovative marketing firm Trepoint and acclaimed
author of the how - to guide Online
Promotions: Winning
Strategies and Tactics sat down with Lewis Schiff, executive director of The Business Owners Council, to talk about Bill's approach as an entrepreneur and the breakthroughs he has unlocked through his Tony Robbins experience.
In a section addressing
promotion of New York Times content — essentially, social media distribution — the report's
authors survey the techniques of «competitors» and compare them to the Times»
strategy.
Use content calendars to plan your release dates, manage your «
authors», manage your deadlines, assign keywords, monitor
promotion strategies — whatever makes sense for you.
Learning from Large - Scale Community - Based Programmes to Improve Breastfeeding Practices (2008)
Authoring organization (s): World Health Organization (WHO), United Nations Children's Fund (UNICEF), Academy for Educational Development, Africa's Health in 2010 Published: 2008 Summary: Community - based breastfeeding
promotion and support is one of the key components of a comprehensive program to improve breastfeeding practices, as outlined in the WHO / UNICEF Global
Strategy for Infant and Young Child Feeding.
A randomised trial in Brazil that compared a hospital based protocol (similar to the baby friendly hospital initiative) with another incorporating intensive home visits, however, found that while the protocol achieved high rates of exclusive breast feeding in hospital, the rates fell rapidly thereafter.27 These findings were confirmed in the UK by the millennium cohort study, 5 and the
authors recommended that the baby friendly hospital initiative as a
strategy for
promotion of breast feeding should be reassessed and that other
strategies are required to support mothers in the UK to breast feed for the recommended duration.5 27 Although combined antenatal education and postnatal support is ideal, this may be limited by economic or time resources.
«Using my
promotion strategy, one
author cut his publicity budget by 65 % while landing on a national best seller list and getting three times as many leads in a month»
Stacey J. Miller, founder of S. J. Miller Communications (a book
promotion firm based in a Boston, Massachusetts suburb), specializes in developing winning media
strategies for
authors and publishers, and in coordinating national and regional tours.
This book marketing
strategy is especially effective for indie
authors with multiple books, doing freebie
promotions introduces your work to more people, and assuming that book was damn good, you've now made a new fan that will continue to buy what you publish.
Plan a Multi-Tiered Book Promotion Price
promotions are one of the most useful
strategies independent
authors have for finding new readers and shifting units.
A successful
promotion strategy will extend beyond networking, conferences, and Amazon — you'll need to set up an
author website, a blog, and most important, social media profiles.
Price
promotions are one of the most useful
strategies independent
authors have for finding new readers and shifting units.
Indie
authors» # 1 book
promotion strategy has been ads + list trades to spike rank and hit bestsellers lists — these are the most effective
strategies and that's why I recommend them.
I believe every
author can learn to sell more books without spending a fortune on marketing using these proven
promotion strategies.
There are some things you can outsource, and you could pay for advertising or
promotions, but real, long - term, successful,
author platform building
strategies — that sell tons of books easily — take time, effort and / or money to build.
As a hub for all your book - related
promotion — from links for purchasing your book to excerpts to tease your audience and build interest; and press releases and other digital media vital to your marketing
strategy — a dedicated website is one of the most effective ways to encourage sales of your book, help keep your message focused, and maintain consistent
author branding.
I appreciate that
authors are doing the best they can, but jumping on Twitter with spammy
promotions, getting other
authors to like your
author page, or spamming Facebook groups with your free or 99cent promo are not good
strategies.
Successful indie
authors openly share their
strategies and methods with those who are just starting out, they participate in open discussions, some even literally assist new
authors through collaborations, marketing and
promotion, and one - on - one mentorship.
Since the
authors can price all the way down to zero, they can also use time - tested marketing
strategies, such as «free first in series,» and
promotions based on reduced pricing.
We can also cover marketing and
promotion strategies that self - published
authors use, and whether you're well - positioned to successfully sell your work.
In this way, digital becomes part of an integrated
strategy for the
promotion of a book, driving discoverability,
author profiles, digital sales and physical sales.
Her workshops cover all aspects of the writing craft, as well as practical
strategies for self -
promotion for both traditional and independently published
authors.
How much of an impact can an
author website have on book sales over the long term, versus other
strategies such as social media engagement, metadata optimization, Amazon
promotion, Goodreads advertising, traditional media / PR, etc?
We consult with the
authors individually, reviewing
strategies and customizing the best plan for their unique content and goals, including internet marketing, search engine optimization, blogging,
promotion on Amazon, internet media outreach, articles, public speaking and more.
She eliminates the stress from
authors and writers by managing their online
promotion efforts by using such
strategies as virtual book tours, internet radio show interviews and social media marketing.
Define Your Book Marketing Goals Create a monthly book budget that works for you Growing and managing your email list The fastest way to increase book sales Using your
author platform to grow your list How to reach your readers where they are at Newsletter swaps and other cross
promotions strategies The power of giveaways Growing your social media accounts
As you can see, for
authors who do the price pulsing
strategy, you can flexibly adjust the price during a particular date to get your reader excited about the
promotion.
Learn how to increase your book sales through marketing planning and
promotion strategies that are especially effective for
authors who are balancing book marketing and a day job.
Apart from the excellent points raised by the
author in his post, you can possibly look for other areas of information e.g. the eBook format, different pricing
strategy, book
promotion services to include in your data analysis.
It is undeniable that the free giveaways dominate the book
promotion strategy wish list as if it were the golden rule new eBook
authors have to bear in mind.
Steve offers a balanced look at the pros and cons of short - term
promotions like Amazon.com «best - seller» campaigns, as well as long - term
strategies for driving books to Amazon from blogs and
author websites.
• Book
Promotion Blog by Stacey Miller, founder of S.J. Miller Communications, a book
promotion firm specializing in developing winning media
strategies for
authors.
We discuss that interaction in more detail in our recent blog post on how both
author and publicist can create book
promotion strategy and synergy.
One
strategy of indie
authors is run a
promotion that lowers the price of their eBook to 99 cents so it picks up momentum and gains new readership.
An
Author Website is one of the most important pieces of your overall book
promotion strategy.
Here are some book and
author publicity and
promotion strategies we've used to help
authors grow their business, brand, and book sales.
As a newbie of book
promotion marketing, a self - published
author can find hard to struggle with book
promotion, SEO
strategies and book marketing.
I'm often asked by my
author clients if they should include email newsletters as part of their self -
promotion strategy.
Well, this book publicist is pleased to see that some
authors are trying some creative book
promotion strategies... and, frankly, is even more pleased to see that the success of book publicity gimmicks usually will be eclipsed by the efforts of audacious book promoters who get in front of the media (or work their social networks) to disseminate their messages and share their viewpoints and expertise.
On the one hand, every book
promotion strategy was «unconventional» until an
author or publisher tried it, found that it worked, and inspired other people to implement the
strategy in their own book publicity campaigns.
If you have time to make ONLY three investments in your
author website
promotion strategy, here are the ones that we presently recommend.
Other successful marketing and
promotion strategies included newsletters, hiring public relations help, contests, giveaways,
author events, commenting on other blogs with a link back to the
author's website, and cross-promoting with other
authors.
Since then, I've taught countless conference sessions and webinars about
author platform development, content
strategy, marketing and
promotion, and long - term best business practices.
Our book
promotion and writer marketing
strategies are custom tailored to fit any
author's book marketing needs.
Developed marketing campaigns with a team of marketing professionals and advised
authors on marketing
strategies, while creating platforms that produced targeted
promotion and exposure.
Professional Duties & Responsibilities Managed all daily operations of military dining facility serving over 180,000 meals annually Responsible for equipment and facility valued at more than $ 2 million Oversaw food inventory and orders of approximately $ 720,000 annually Designed and implemented daily menu, 1,500 line items, and 48 ethnic dishes Trained, directed, and reviewed kitchen and service staff Maintained 98 % customer satisfaction rate for both food service and meal quality Collected customer feedback and designed
strategies to improve client experience Ensured 100 % compliance with all applicable FDA food safety regulations Performed approximately 200 facility inspections and staff evaluations Programmed and repaired cash registers to guarantee accurate financial operations
Authored and presented meal, service, personnel, and financial reports for senior leadership Devoted free time to honing skills and assuming additional duties Assisted base with security operations, logistics, inventory, and other tasks as needed Completed all assignments in a professional and positive manner Created an atmosphere of respect and devotion to team goals Received exemplary reviews resulting in consistent
promotions ahead of schedule
The Vitamin Shoppe (North Bergen, NJ) 6/2007 — 1/2010 Assistant Category Manager • Assisted Category Manager with product development process and item lifecycle • Developed and implemented product launch and comprehensive marketing
strategy • Set email blast schedule, product events, coupons, and web - based sales efforts • Determined product development costs, retail price, and vendor information •
Authored ingredients, usage directions, warning messages, and all label information • Oversaw website product copy, high - res images, and collateral materials • Negotiated partnerships, hold harmless agreements, and other vendor matters • Managed product inventory, purchase orders, merchandising, and invoices •
Authored and presented reports regarding product development, marketing, and sales • Trained retail stores in product placement,
promotion, and technical customer support • Analyzed opportunities for company category and product sales growth • Proficient in use of JDA, BCC, WMS, ATG, Take Stock 6.0, and ACT software