Shop around, and find a book publicist who can conduct
the author publicity campaign you want to happen... and, once you've done a chemistry check (you have to like your book publicist!)
Not exact matches
Austin, Texas About Blog Book
publicity firm offering PR
campaigns through traditional media, online media, social media, book tours, branding & media training for
Authors.
J Squared Public Relations is a cutting edge literary
publicity and marketing company that specializes in niche marketing
campaigns for broadcast, print and the internet, as well as innovative book events, and
author publicity materials, including websites, book trailers and reels.
Filed Under: Book Promotion, book publicist, book
publicity, Online Book Promotion Tagged With:
author interviews,
author publicity, Book promotion, book promotion
campaign, book publicist, book
publicity, book sales
But, just as book publicists (and
authors and publishers who are conducting book
publicity campaigns) give away books to book reviewers (and producers, editors, journalists, and bloggers) to garner book promotion opportunities, it makes sense to directly give books away to your intended readers via book giveaway or contest.
To maximize — or perhaps even replace — a traditional
publicity campaign, you need to reach out to your audience directly by building and nurturing a strong online
author platform.
Below is only a sampling of services we offer, as our
author publicity and book marketing
campaigns are always tailored to an
author and book.
Book
publicity campaigns also involve book publicists, or
authors (or their publishers) who are promoting themselves, looking for news hooks and opportunities to speak in the media (or write op - eds pieces, articles, or blogs) about what's unfolding all around us.
Below is a sampling of recent placements secured by FSB Associates through our book
publicity and
author branding
campaigns.
They have big money marketing machines that roll out
publicity campaigns to build awareness of the
author's book.
specializes in turning
authors into success stories with innovative, personalized strategies and
publicity campaigns.
Book
publicity campaigns at the post-publication stage of a book's life revolve around
authors, rather than books.
And this book publicist, too, has noticed that few
authors make the round of broadcast media shows as part of their book
publicity campaigns.
Many
authors and publishers still define marketing a book as expensive advertising,
publicity campaigns, booksigning tours, and retailer co-op arrangements.
The cost will vary from one
author to another, and it will depend on the specifics of your book
publicity campaign.
As I said, I think all book publicists — and every
author and publisher who's involved in a book promotion
campaign — should be using social networking to extend their book
publicity reach.
For independent
authors or those without much of a platform, regional marketing is a good place to start a
publicity campaign.
That means book publicists» phones are ringing more often than before — not necessarily with tons of viable book promotion projects, but still, most
authors understand that, if they want their books promoted, they have to do it themselves or hire a book
publicity firm to do it for them (or at least to partner with them to conduct a book promotion
campaign).
With clients ranging from debut to bestselling and seasoned
authors throughout the U.S. and Canada, we have broad experience executing
publicity campaigns to the full spectrum of media.
Not every
author needs a full - service
publicity campaign.
Book
Publicity Services carries out strategic public relations
campaigns to promote
authors.
Publicity campaigns for indie and self - published books differ from those for traditionally published books because of one distinct reason: most indie
authors do not have the infrastructure and marketing budget of a publishing house.
HIGH - DEMAND BACKSTORY: An all - fronts
publicity campaign, augmented by a 15 - city
author tour, will ensure fervent interest in best - selling McLain's timely novel about a historic journalist.
Below is a sampling of services we offer, as our
author publicity and book marketing
campaigns are always tailored to an
author and book.
JKS secured featured appearances for the
authors at publishing industry tradeshow events, and our
publicity campaigns helped to propel more than eight titles in two years to bestseller status.
Too often,
authors come to me only several weeks before they want to launch their books, asking me to help them create a
publicity campaign.
Publishers ask
authors to do this with a tool called the
Author Questionnaire, which helps gather together all the resources an author brings to the marketing and publicity cam
Author Questionnaire, which helps gather together all the resources an
author brings to the marketing and publicity cam
author brings to the marketing and
publicity campaign.
What are the
publicity campaign elements that
authors can do themselves that would effectively dovetail with a publicist's efforts?
And yet, most
authors overlook these regional business publications when planning their
publicity campaigns.
But, although it's interesting to see how Skype virtual book tours can be integrated into book promotion
campaigns, I'm guessing that world - famous
authors will be in a far better position to take advantage of the book
publicity opportunity than the rest of us... now, and for a long, long time to come.
In Local Book Promotion Options — Part 1, I explained why
authors and publishers who are promoting their books on a national level should include local media outlets as part of their book
publicity campaign.
That's why, despite the fact that traditional book reviewers should probably have changed their submission requirements long ago, when the technological changes in book publishing shortened the book production schedule so much, it's still impossible for book publicists (and for
authors who are conducting book
publicity campaigns) to bypass the rules and garner traditional book reviews without having at least three months» lead time.
As you've discovered over the course of marketing your book, so many factors come into play with
author publicity and book promotion
campaigns.
High Demand Backstory: National advertising, a six - city
author tour, an
author video, and TV and print and radio
publicity are all part of the publisher's
campaign behind Tóibín's latest.
This type of disconnect from current entertainment media — and unrealistic shooting for the absolute media stars — can leave
authors feeling disappointed by their book
publicity campaigns when Oprah doesn't come through.
Smith
Publicity conducted two back - to - back publicity campaigns for this Canadia
Publicity conducted two back - to - back
publicity campaigns for this Canadia
publicity campaigns for this Canadian
author.
Authors who are willing to walk over hot coals to meet one fan, versus only doing something with an audience of 1,000 people, is a useful quality for book
publicity campaigns.
Typically, the
author who will have the most successful
publicity campaign is one who is:
Smith
Publicity has been in the author marketing and publicity services business for nearly 20 years and has implemented thousands of publicity c
Publicity has been in the
author marketing and
publicity services business for nearly 20 years and has implemented thousands of publicity c
publicity services business for nearly 20 years and has implemented thousands of
publicity c
publicity campaigns.
Preparation is essential when entering into a relationship with an
author publicist for book
publicity campaign or ebook marketing effort to promote a printed book or e-book.
This concept of creating
publicity campaigns around the
author as an entire writer and not simply around a book is important to the state of digital publishing today, as more and more readers are clamoring for content from their favorite writers.
A release from FicShelf highlighted some of the current disparity in the publishing industry, as the more common situation of male
authors receiving more lucrative contracts and greater focus on
publicity campaigns for their books has led to men outnumbering women in:
The definition of full service book
publicity campaign is in flux, and that's why book promotion is so much more effective than it was just a year or so ago... and so much more fun for book publicists and, I hope, for
authors and publishers.
As for impacting a book
publicity campaign's success, if it is a well known bestseller list, then we add this achievement to our pitches / press material while we encourage the
author to add the achievement their website, social media platforms, Amazon page and book cover.
Nonfiction book and
author publicity, social marketing
campaigns.
Book promotion ups and downs: every
author who has ever engaged in a book
publicity campaign can tell the same story.
She has worn many hats — she's published with major New York houses, then broke away and created her own imprint; has successfully published over 20 books and sold in excess of 1,000,000 copies; understands niche publishing and marketing; has created
publicity campaigns for her own work that landed her on Oprah, Donahue, CNN and even grabbed a cover story in People magazine; she's penetrated the foreign rights market with her work in 16 countries to date; she has guided and coached many others from creation to completion of their work; she has created and chair several publishing conferences; and she has successfully turned several publishing disasters into successful outcomes for their
authors.
That's been a huge boon for those of us who are involved in book promotion
campaigns, because it's meant that any
author, publisher, or book publicist can generate book
publicity by flexing that power of the press and using it to do good.
A boutique literary
publicity company specializing in custom media
campaigns, social media marketing, book events, promotional video services, and
author websites.
But, if you're like most
authors, you won't count on monetizing your
publicity campaign solely on the basis of increased book sales.