Sure, we informed all
our authors about its availability and its advantages.
Not exact matches
So
authors who are more concerned
about availability than money might choose that route.
Because of its
availability, having a blog can make it easier for people to search
about the
author and his works.
(In book publicity, for example, a good pitch will answer — and pre-empt — questions like what the
author can talk
about, where they are located, what their
availability is, how they can be reached, etc..)
Not so much squeezing
authors or consumers... more becoming a natural monopoly for publishing related advertising based both on
availability of advertising space and on available customer data... or effectively claiming
about 15 - 30 % % of the book market for free.
There are numerous ways to go
about this, and the strategies we use will depend on factors such as an
author's background; how well he or she is already known; what the book is
about; its selling scope — international, national, regional, local; who we'll be marketing the book to; current news, stories, trends; the
author's
availability to travel; and a host of other factors.
The app faces a similar problem to traditional comic - book stores: Consumers who don't read comics on a regular basis — but who might be interested in a specific franchise property, like Doctor Who, or a comic written by an
author they enjoy, like Anne Rice — are less likely to know
about their
availability, since they're no more likely to download the comics apps than they are to visit a comic - book store.