Take for example how Shindig's experience helps
authors reach the mass audience and engage them in live interactions.
Not exact matches
To effectively
reach the
masses and connect with a large and diverse group of readers, eBook
authors should explore all options and sell their books in as many places as possible.
Being a great
author but not being able to
reach the
masses where your real value lies, doesn't make a whole lot of sense.
The company's almost 2 million
authors, 6 million titles on sale and tens of millions of active readers are another indicator that in China digital reading and writing have
reached the
masses and are becoming big business.
For the last couple of years Amazon has opened it's arms offering the best opportunity for
authors to get published and
reach the
mass consumer market accepting eBooks and print books from Independent publishers.
Also, if an
author has strong marketing saavy, with the internet and other
mass media capabilities, the costs associated with
reaching wide audiences can be quite reasonable if you are resourceful and creative.
It's true that before the advent of digital books and self - publishing, an
author needed a publisher to
reach a
mass market of readers, whereas today, it's empirically proven that
authors can
reach a
mass market with no publishing partner at all.
The
author of this book describes a tipping point as an event when something
reaches critical
mass and begins to accelerate at a much higher rate.