But (and this is a big but)
an author with name recognition, impressive bio, and experience to back their book is priceless.
Indie
authors with no name recognition may do even worse, selling a handful of copies to friends and family and then sputtering out entirely.
Not exact matches
Authors with less
name -
recognition are faring better and are picking up new readers.
Some don't see anything wrong
with paid reviews that expands the
authors name recognition.
The belief is that unknown
authors with no publishing sales histories are a gamble because the lack of
name recognition creates a hurdle that may keep the book from finding its audience — hence the tendency to publish the same famous
names over and over again.
Over the weekend, the New York Times posted an article that profiled one company in particular, as well as discussed well - known self - published
author John Locke's own use of some 300 paid book reviews to boost
name recognition and sales, a practice Locke himself does not take issue
with.
Writers who wish to write in differing genres
with the same brand
author name can locate the same type of response or authenticity
recognition in their potential readers if they look for common threads and key words for them personally and for their fiction.
Before an
author has
name recognition by the public, a chunk of the effort is focused on relationship building
with a readership base.
A website built on your
author name helps develop
name recognition with readers and the industry — as well as search engines!
For a beginning
author, one strategy might be to live
with the small royalties and built - in readership, use social media to build
name recognition, then go independent and parlay the
name recognition into more money and, perhaps even more
name recognition, then go mainstream again to combine better royalty rates and larger numbers.