Corporate brands like Proctor & Gamble and Volkswagon have been running test campaigns with promising results: VW saw a measurable lift in sales last spring after targeting ads to households with high
auto purchase intent (as determined by looking at data sets that included auto lease expiration dates).
Not exact matches
According to the
Auto Demand Index put out by TechnoMetrica Market Intelligence, there is going to be what it terms «a continued deceleration in momentum for vehicle
purchase intent among U.S. consumers.»
The
intent is to make it easier for consumers to
purchase «the right
auto, homeowners, renters, motorcycle and other property and casualty insurance,» the companies said.