Not exact matches
Take a page from the marketing playbook and break out of that rut by using
email marketing tools and
drip campaigns which enable you to create
automated, learning - focused
drip campaigns.
An
automated - marketing or «
drip - marketing»
campaign's simple purpose is to use carefully calculated stock
emails and send them at pre-determined times.
If you're not doing so already, a few things you can
automate include managing / scheduling social media posts (check out Buffer and Sprout Social), newsletters /
email drip campaigns (we use MailChimp), lead follow - up via text and live chat customer service on your website.
Building out an
email marketing plan (preferably starting with pre-written,
automated drip campaigns for your different lead segments)
So, before any of this collateral is produced, audit your
email marketing program (or get one off the ground), set up
automated drip workflows, and then add messaging for each content type to the
drip campaigns (e.g. send leads who download X content on your site
email featuring Y content that's similar to the piece they downloaded).
Automate newsletters,
drip campaigns, and mass
emails to grow your sphere of influence and turn leads into lifelong clients.
Every
email you send can be
automated through a
drip email campaign.
Step 5 — Incubate the lead with
automated email follow up Calls to action must be partnered with an
automated email drip campaign.
Lead incubation requires multiple «touches,» some of which can be
automated (like
email drip campaigns) while others can take a more personal approach (such as alerting someone to an upcoming event of personal interest; i.e., «Saw this and thought of you...»).
If you're not doing so already, a few things you can
automate include managing / scheduling social media posts (check out Buffer and SproutSocial), newsletters /
email drip campaigns (we use MailChimp), lead follow - up via text and live chat customer service on your website.