For instance, in the introduction to this post about
automated email workflows marketers should be using, we cite this stat:
Not exact matches
The roles that
email can play vary from
automated responses, offers and promotions, product updates, status updates, one - to - one outreach, abandonment sales recovery, nurturing
workflows and customer service.
An
email workflow is a series of steps and actions that you can
automate to make your
email marketing and fundraising more effective and efficient.
Paperless
Workflow ® fills this requirement better than any other product on the market today, handling everything including scanning and imaging,
automated notifications, document profiling, routing, and
emailing.
Expertise in Salesforce customization, Data Migration on Salesforce Org using Tools (Apex Data Loader, CLI), apex programing, work - flow, visual force,
automated email alerts, dedicated
workflow engine, administration, App Exchange Integration and much more.
So, before any of this collateral is produced, audit your
email marketing program (or get one off the ground), set up
automated drip
workflows, and then add messaging for each content type to the drip campaigns (e.g. send leads who download X content on your site
email featuring Y content that's similar to the piece they downloaded).