Availability bias refers to the tendency of our brains to overestimate the likelihood of something based on how easily we can recall or remember examples or instances of it. In simpler terms, if something is more easily brought to mind, we often believe it to be more common or probable.
Full definition
By exploring guided visualization, 5 aspects of control, individual needs based on personality styles, and
availability bias in medical decision - making, we are able to help you identify what birthing options will feel most gratifying to you.
Thinking is hard, so your brain likes shortcuts, and one of its favorites is called «
the availability bias.»
This is quite the bombshell, but is it due to
availability bias?
Is there something to
the availability bias argument?
Availability bias is a human cognitive bias that causes people to overestimate the probability of events associated with memorable or vivid occurrences.
While this is veiled as a logical appeal, it really exhibits
an availability bias fallacy.
Availability bias is sort of your brain's way of justifying laziness.
An adviser can provide more balanced information in order to overcome negative perceptions arising from
the availability bias.»
However, as
the availability bias demonstrates, these shortcuts often come at a cost.