The average CTR across all industries is.90 percent.
Employment & Job Training had the lowest
average CTR (0.47 percent) of the 18 industries we looked at.
You'll notice that only five industries (Legal, Retail, Apparel, Beauty, and Fitness) had
an average CTR above 1 percent.
Facebook rewards advertisers who create ads with above
average CTRs.
For example, if you have higher - than -
average CTRs, you'll have a tendency to move higher in rankings; still, this is hard to measure because of the correlation between ranking and CTRs.
Not exact matches
We looked at both the median and
average click - through rate (
CTR) and unsubscribe rate, and found that in both cases, lead nurturing emails have a significantly higher
CTR than more generic email blasts.
Video ads have an
average click - through rate (
CTR) of 1.84 %, the highest click - through rate of all digital ad formats.
Average Sponsored Content
CTRs are up to 0.45 %, whilst InMail charts
CTRs of between 2 % and 5 %.
The
CTRs for mobile app install ads have gone up by 3 % in this quarter, but the companies advertising desktop and mobile games had to face a dip of around 9 %
CTR, thus bringing the overall
average down.
What's more valuable — 100k hits a day but 10 seconds spent «engaging» with the entire feature, or 40k but an
average time of 4.5 minutes engaging with the content (and probably a stronger
CTR to boot).