In terms of own
price elasticity values, a recent meta - analysis estimated an
average own
price effect for carbonated sugar sweetened
drinks (a near equivalent of the category non-concentrated sugar sweetened
drinks, which predominantly includes carbonated
drinks) of − 0.93, larger than our value of − 0.81.51 Our estimated value is also at the lower end of the range of own
price elasticities frequently cited for sugar sweetened
drinks of − 0.8 to − 1.0, based on one large review.52 Our own
price estimate is comparable to experimental data (a 25 % reduction for a 35 %
price rise) in a canteen study.53 However, all these estimates may be influenced by US studies in which higher estimates may reflect higher levels of consumption.
I may also panic just a tad over the sudden surprise of discovering that simply plunking a paper umbrella in a
drink at a resort hotel makes it jump from about four bucks to the
price of the average stainless steel microwave oven on The Price Is R
price of the
average stainless steel microwave oven on The
Price Is R
Price Is Right.